GoSili is a consumer product company creating silicone to-go and tableware products that have high-end design at affordable prices competing directly with plastic. The company is dedicated to building a social movement away from toxic and unsustainable plastic wares by providing the alternative to them. By bridging the gap between beautiful design and affordability, GoSili is creating a cultural shift away from the overuse of these “throw away” and toxic plastics.

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Stacey Feeley, CEO

Financial Summary

Previous Fundraise Summary

Security Type Revenue Share
Minimum Investment $5,000
Equivalent Interest Rate (/yr) 12.50%
Payback Multiple 1.35x
Payment Frequency Monthly
Disbursement Late Fees 5.00%
Loan Collateral Unsecured
Seniority Junior
Maturity September 30, 2022
Investor Eligibility All Investors
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Financials

This is an overview of the previous and planned financings of the business, including the capital needs the business is looking to cover in the current financing.

Funding Uses for Target Raise ($110 k)

Other
$66,666
Description Silikids needs additional working capital to support the growth and increased Accounts Receivable balances.
Timing 24 monthly payments beginning when investments close.
Start Up/Development
$33,600
Description Towards new product development
Timing 24 monthly payments beginning when investments close.

Funding Uses for Max Raise ($300 k)

In addition to target raise

Build Inventory
$133,333
Description Silikids needs additional capital to be used to support the purchase of inventory. The main supplier requires a 30% deposit when the PO is received. The balance is due before the product ships.
Timing 24 monthly payments beginning when investments close.
Marketing/Sales
$50,000
Description The funds will be used to promote the new products, attend trade show and additional advertising.
Timing 36 monthly payments beginning when investments close.

Remaining funding uses include cash buffer and Localstake Marketplace fees. See offering materials for full details.

Pitch Deck

Pitch Deck

Q&A

Provide detail on your hiring plans

Looking to hire a customer service/order entry person.  This person will handle customer interactions including sales order entry.

What is the composition of your current team?

Stacey Feeley - CEO

Guiliana Schwab - Chief Designer

Brigette Blanke - Operations Manager/Controller

Edward Kiessel - CFO (works as a consultant)

 

Provide us with some background on your products and services.

In today’s retail environment, there is an excessive amount of plastic table wares linked to negative health and environmental issues. GoSili is the first brand which focuses on creating SILICONE products that have high-end design at affordable prices competing directly with plastic.  The company is dedicated to building a social movement away from toxic and unsustainable plastic wares by providing the alternative to them.  With increasing brand awareness and larger distribution, GoSili is creating a cultural shift away from the overuse of these “throw away” plastics.  As GoSili continues to build the brand and promote the SILICONE benefit, its goal is to lead the industry, provide an alternative, and improve the way we live through innovative and modern SILICONE design. 

What is your production process?

Once R&D is complete, the company has a 30-60 production timeline depending on which products are being manufactured.  Our team does the bulk of the design and R&D here in the States and then works with our Chinese manufacturing partners to ensure the highest quality production.  

What is your product development timeline?

The goal is to grow the brand across the ITP and Houseware markets, promoting the SILICONE benefit, as the leading brand in the industry with innovative and modern products offering a point of differentiation and substantial profit opportunity to the trade.  By leveraging GoSili‘s trademarks / IP and attributes of designing and manufacturing modern designed silicone products delivering fast growth in revenue and profits while building mass distribution.

Gallery

How do you sell your product or service?

GoSili has several sales reps that handle independent retailers, brokers that manage larger chain accounts and distributors that import the line to various  countries around the world.

How do you market your product or service?

At GoSili our emphasis is on high quality design at a competitive and fair price.  The pricing is determined by the
cost of production, promotion, and consumer demand.  GoSili products are all priced to encourage essential purchases as well as gifts, impulse, experimental, and repeat buys.
 

PRODUCTION & DISTRIBUTION STRATEGIES

GoSili is working with manufacturers’ reps and plans to continue increased penetration into “big box” stores nationally and internationally.  By expanding the GoSili Home line, GoSili expects to enter the following distribution channels: grocery, department, pharmacy and super store (ie. Target) chains, as well as restaurant bars and boutique hotels. GoSili has international distribution in the following territories: Australia, New Zeland, Malaysia, Singapore, Taiwan, Chile and Canada.  Current negotiations are underway with South Africa, South Korea, Europe and the Netherlands.

SHORT-TERM STRATEGY

GoSili has marketed their products with the objective of generating “buzz,” building working capital, and gauging consumer response.  The focus on small volume distribution outlets such as boutique-style shops, independent stores, internet sales, and tradeshow booths has already branched into larger markets and international distribution deals. 

LONG-TERM STRATEGY

With the growth of brand recognition and positive sales results, GoSili plans to increase distribution volume and territories for existing products, and continue to build the brand with the release of new products.  GoSili will also look to grow the marketability of existing products by introducing additional sizes, colors & styles, and seeking licensing agreements with other brands.  GoSili plans to launch two new products every year.  By consistently releasing new products, GoSili will stay ahead of competitors and continue to grow the brand image.

GoSili values its products, and targets its demographic profile towards consumers who themselves place a value in higher quality and environmentally friendly goods, while not expecting to pay excessive prices.  The brand will grow through intelligent product concepts, sophisticated design, progressive marketing and advertising, promotional strategies, and aggressive distribution methods.

Through strong marketing and selling efforts, the company continues to build the brand offering safe, modern and high-end designed silicone products, while bridging the gap between affordability and beautiful design. As GoSili continues to grow the brand across additional markets, a primary goal is to promote the silicone benefit, and to be a leading brand in the industry through innovative and modern design.

Who are your target customers?

New Moms and Dads (Silikids Line)

  • Average HHI of $80k
  • College Educated
  • Follow Trends ad Word of Mouth

Gifters to New Parents

  • Grandparents
  • Friends

Milenialls, GenX and Beyond (GoSili Line)

  • Average HHI of $40k 
  • Larger Mass Appeal / Reach
  • Ready to accept cultural shift in products

On the Go Consumers (GoSili Line)

  • Campers
  • Commuters
  • Boaters
  • Travelers
  • Athletes
What is your current customer pipeline?

STRATEGIC PARTNERSHIPS — GoSili plans to partner with various glass and home goods manufacturers to promote the Siliskin brand and concept. Current partnerships include: Glastec and Libbey.  Future Potential Partnerships: Keurig, Starbucks,Various Restaurants and Hotels.

LICENSING — GoSili anticipates securing licensing deals with companies looking to promote their own brand.

  • CHAIN STORES— GoSili plans to enter these through the expansion of the Silikids Line and further penetration of the GoSili line.  Currently the line is in: 
  • Babies R Us, 
  • Toys R Us
  • Bed Bath and Beyond
  • Buybuybaby
  • Meijer
  • HEB 
  • Target SEPT. 2017
  • Jewel OCT. 2017

Future Stores: Macys, Pottery Barn, Crate&Barrel, Container Store, Williams Sonoma, Home Depot, Kroger, Walmart

BOUTIQUES — Products are currently for sale in over 500 stores nationwide and internationally.  GoSili will continue to employ the services of distributors in other major markets, to get product in the doors and on the shelves of stores internationally. 

INTERNET SALES — Direct sales through www.silikids.com and www.gosili.com.  Several online vendors also carry the line such as Amazon.com, Walmart.com, Jet.com and Diapers.com. GoSili plans to utilize click back and click through services, and high search engine placement to promote the company brand and increase traffic to the site.

Do you have current customers?

Current Customers:

  • Target
  • Meijer
  • Babies R Us
  • Buybuybaby
  • HEB
  • Jewel
  • Lucky's
  • Amazon.com
  • Walmart.com 
  • Independent Boutiques
  • GoSili Online Web Sales
Who are your competitors?

All GoSili products are unique in design, functionality, and value.  While similar products do exist in the market, GoSili is the only company who focuses on the use of SILICONE for making safe, environmentally friendly accessories for the whole family.

The following matrix compares the products of the largest competitors to GoSili.

Company

SILICONE

Modern Design

Price

Cleaning

Plastic Used

Silikids / GoSili

YES

YES

Moderate

Easy

None

Oogaa

YES

NO

High

Easy

None

Boon

NO

YES

High

Easy

All Plastic

Silipint

YES

NO

High

Easy

None

Lifefactory

YES

YES

High

Difficult

Plastic & SILICONE

What is your competitive advantage?

GoSili’s products are the alternative for retailers wanting to provide a pleasing design at an affordable price for consumers.  The SILICONE material also counters the concern about the negative impacts of plastic.  As shown in the competitive matrix, GoSili is the only company that manufactures a 100% SILICONE product in the moderate price range.   While the overall mission is to be the plastic alternative, the marriage of beautiful design and affordability has pulled the consumer to GoSili products.  This is echoed by the various designs, consumer-approved and industry awards that have been won by the company.

GoSili has become a trusted brand backed by consumer acceptance. It is the company’s goal to continue to build its trademarked brand through extensive marketing. A key part of the company’s competitive strategy is the design that draws the consumer to the product and the moderate price point.  Most products with high-end design are expensive and do not allow for mass distribution.  GoSili is unique, as it offers high-end design for the mass retail market.

What market(s) are you in?

With our Silicone-based product line, GoSili aims to expand in an already prospering children’s market, while concurrently adding practical and safe products for the health and green-conscious family in the housewares market.

Market Overview

GoSili is bringing a whole new concept of silicone to both the ITP (Infant, Toddler and Pre School) and Housewares markets.  These markets consist of consumers who are growing aware of the issues regarding health and safety in products made for their families.  The result is an increase in demand for non-toxic, environmentally friendly options.  The Housewares market is a $100b market in which glasswares accounts for 10%.  A 2007 consumer behaviour report on the “Eco Friendly Parent” stated that 68% of respondents said purchasing eco friendly products labelled organic, recycled, biodegradable, energy efficient or fair trade was very important.  74% responded that it was also important to be a positive eco friendly example to others, especially their children.  With that, American children represent a dynamic market, influencing an estimated $500 billion in total retail spending.  The ITP market is a $50b market of which accessories accounts for $18b per year.  Mothers alone spend an estimated 3 trillion dollars world wide. 

The market is growing rapidly, with an urgent need to solve the issues of chemical use and excessive waste by making healthy, eco-friendly choices available to the consumer.  The green movement is not only driven by retailers and consumers, but also by the news media, according to A.J. Riedel, senior partner of the Riedel Marketing Group (www.4rmg.com).  “When it starts to gain media attention, the governmental policies change and customers begin to influence the manufacturers.”  Innovations in the industry are introduced almost daily to meet the demands of families.  In retail, Wal-Mart recently unveiled “Sustainability 360”—a company-wide emphasis on sustainability extending beyond Wal-Mart’s direct environmental footprint to engage associates, suppliers, communities, and customers.  Because all GoSili products are valuable in terms of caring for children and families, management feels they are poised to find a top spot in the safety and health-conscious children’s and housewares market.  The recent press about toxic materials found in children’s toys and accessories has initiated a flurry of concern from parents.  From toys to baby and water bottles, more and more items are found to be unsafe for our children and families.  Plastic was once thought to be a convenient, disposable and recyclable material used in food containers, toys, children’s feeding products and water bottles.  It has proven to be a weak material causing chemicals to leach into foods, and bacteria can easily live in the scratches and groves made from cleaning

Political, Legal and Regulatory Trends

• Increasing awareness in safety and environmentally friendly products.

• Increasing awareness of toxic substances used in adult and children’s products such as lead and BPA.

• Government imposed testing and regulation of children’s products now enforced.

• The need to replace these products with safe, eco-friendly alternatives is urgent.

• A safe, clean material, such as silicone is a great solution for tabletop items and lifestyle products.

• Reuse is a “green” ideal rather than the current disposable culture of plastics.

• Increased government restrictions in children’s manufacturing of plastics. Canada and Europe has banned all
plastic bottles, and tableware containing BPA from stores.

Concerning GoSili, all products are made from silicone.  A non-toxic, non-porous material that does not harbor bacteria, or leave any hazardous waste in its destruction.

Social Trends

• Awareness of toxic materials in products is driving individuals to chemical-free, organic alternatives.

• Medical research and development enables more people the opportunity to have children.

• Increased awareness about the environment and the harmful affects of waste leads to eco-friendly solutions.

• Choosing “green” alternatives are becoming more popular and preferred.

Economic Trends

• Continued spending on children’s products and increased consumer spending on housewares items.

• Increased interest on “green” and environmentally friendly products for individuals and families.

• Increased awareness of millennials to “go green” and carefully choose what they spend on.

• Ages of first-time parents are increasing, translating to higher salaries and thus, more discretionary income.

• Increased enthusiasm for gifting occasions, such as baby showers, birth gifts, registry buys, and impulse buys.

According to “Advertising Age: American Demographics Supplement,” budgets for fun and appearance have given way to spending on kids. As first-time parents, “Generation-Xers” (born between 1965-1980) are spending big on their beloved offspring: They spend 100 percent more than average on clothing for children under 2, and 33 percent more than average for boys and girls between the ages of 2 and 14. Spending on children is also shaping the “Younger Boomers” (born 1956-1965) budget.  The household devotes a significant amount of money toward keeping a growing family busy.  They spend 11 percent more on toys, the highest index of all the age demographics.

Millennials are far less likely to buy something because it's convenient, something many companies capitalize on. Rather, they're focusing on value.  We see areas where millennials are willing to spend, but overall, they're not levering themselves up to make their dollars go further; they're being much smarter and much more conservative about their balance sheets.  Millennials mainly direct their money toward retail and dining purchases. They eat out about 13 times a month on average and spend about $100 monthly on dining. Meanwhile Gen Xers and boomers spend around $120 and $140 per month, respectively, despite eating out only about half as often as younger folks.

There is, however, one item millennials can't quite get enough of: coffee. Buying coffee nearly twice as often as older generations, young people spend about $80 per month on cups of Joe, well above the overall average of $67. CNBC May 2016

"[Young people] are more cost conscious," said New York-based financial planner Douglas Boneparth. "They're more astute to value." That's just another reflection of young consumers' growing "on-the-go" culture, said Troy Dennis, a senior vice president at TD.

Team

1501096316 open uri20170726 4 l4vwvp?1533874356

Edward Kiessel

COO/CFO Consultant

Actively pursuing consulting contracts to help small and midsize companies grow and become or continue to be successful.

1502144180 screen shot 2017 08 07 at 6.15.28 pm

Stacey Feeley

Cofounder, CEO

Specialties: Business development, consumer product, R&D, ITP Market, sales and distribution, start-up development, public speaker, women's business, entrepreneur

1501699201 giulianaschwab

Giuliana Schwab

Cofounder, Chief Designer

Giuliana is co-founder and Chief Creative Officer of Silikids, or better known as the mad scientist! Giuliana's strong design and branding background shines through the Silikids line. She can often be found skinning random objects!

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DGN, CPAs

Service Provider

CPA firm in Traverse City, Michigan that provides tax advice to the company.

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Shaheen Sheik-Sadhal

Service Provider

Business Attorney

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Hilary Abbott

Service Provider

PR

About GoSili, Inc.

Entity GoSili, Inc.
Entity Type C-Corp
State Organized Michigan
Founded September 2006
Employees 4
Social Media
Website

Headquarters

Company Updates

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Risks & Disclosures

Do you have any employment contracts for key personnel?

Yes, there is a current contract for Brigette Blanke, controller. The company is currently in the process of updating this employment contract.

Who owns your product/service?

The company owns all if its products. The company has patents and trademarks on its products.

Do you have any shareholder loans?

The company owes Brigette approximately $50,000 as of 12/31/2016.  Stacey and Giuliana started accruing wages for 2017 at a wage rate of $35,000 per year.  They have not received any payroll payments for 2017.

Comment on and upload any information regarding previous, current, or anticipated legal proceedings or regulatory issues

 

 

Silikids filed trademark lawsuit against Sili Goodness for infringement on various trademarks.  Silikids settled suit out of court and Sili Goodness abandoned all similar trademarks and changed product and company name.

Describe your company's organizational structure

There is only one entity which was originally called Silikids, Inc. and was registered in the State of California.   The company has changed it's name to GoSili, Inc. and is now registered in the State of Michigan.

What are the legal and regulatory requirements in your industry?

Legal Requirements  - Kids product CPSIA, EU and FDA regulations

 

Documentation

An investment in the Company involves a high degree of risk, and should be regarded as speculative. Prospective investors should carefully consider these investment risks, among others, in addition to the other information presented in the Offering Materials, in evaluating the Company for investment. The risks listed herein are not a complete list of potential risks facing the Company and it may encounter unexpected risks in the future, which, may adversely affect its performance.

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