We plan Veridian at County Farm to be one of the nation’s first mixed income net zero energy communities. The THRIVE Collaborative is targeting Living Community Challenge certification, often called the most rigorous and inspiring green-building standard.
Veridian at County Farm will be a 100% all-electric development, powered by solar, with no gas lines or combustion appliances of any kind.
2270 Platt Rd is a premium parcel located in Ann Arbor, Michigan, adjacent to County Farm Park nestled between 130 acres of woods, wild-flower-lined trails, community gardens, and playgrounds. It is one of the few remaining large undeveloped parcels in the City of Ann Arbor.
The property is the site of a former Washtenaw County juvenile detention center, razed in 2013. Veridian at County Farm is a unique collaboration between THRIVE Collaborative, LLC and a local non-profit affordable housing provider.
Climate crisis has been called the most disruptive socio-economic force in human history. Veridian at County Farm represents a unique opportunity to invest in real estate that leverages its success to become a model of climate solutions we need. We believe it is deviant to consider designing a neighborhood that does not include the complete end of the burning of fossil fuels.
Real estate investment is at a historic tipping point socially, economically and environmentally. What we build today will define us and the lives of our children for the next century. We’re excited to offer this investment in this prime development.

Financial Summary
Previous Fundraise Summary
Security Type | Preferred Equity | |
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Investor Eligibility | All Investors | |
Minimum Investment | $500 | |
% Offered | 60.00% | |
Liquidation Preference | 1.0x | |
Voting Rights | Limited | |
Dividend | At Company's discretion |
Offering Materials
There are no offering materials available for this business. Check back soon.
Investment Perks
Happy Hour + Tour of the Mission Zero House
Exclusive tour of a Living Building Challenge Net Zero Energy Certified home. The Mission Zero House is home to the Grocoff family and is the oldest home in America to achieve net zero energy. The home was built in 1901, is all electric, powered by solar and the Grocoff's haven't had to pay a utility bill since March 2011. The home also harvest rainwater which is treated to standards so pure you can drink it. During the tour you'll get meet the THRIVE Collaborative management team and some of metro Detroit's most notable environmentalists.
Advance notice and Pre-sales Opportunities to Village Homes, Terraced Homes, Nests or Walk-up Flats
$5,000 investors will receive pre-public opportunity to reserve a Village Home (detached), Terraced Home, a Nest Flat or Walk-up flat. We will offer a number of homes to qualifying investors for a limited time before they are available to the public. This perk will be on a first come first served basis for all qualifying investors. The Flats and Nests are limited in number so this is not a guarantee of a reservation. PLUS: -- Recognition on the Founders Wall at Veridian at County Farm -- Investor props on our website -- Private Veridian tours by appointment on designated tour dates -- Invitation for to Founders Event -- Invitations to special events at Veridian at County Farm
Advance notice and Pre-sales Opportunities for Nest or Walk-Up Flats
$2,000 investor will receive pre-public opportunity to reserve a Nest or Walk-up flat. We will offer a number of Nests and flats to qualifying investors for a limited time before they are available to the public. This perk will be on a first come first served basis for all qualifying investors. The Flats and Nests are limited in number so this is not a guarantee of a reservation. PLUS: -- Recognition on the Founders Wall at Veridian at County Farm -- Investor props on our website -- Private Veridian tours by appointment on designated tour dates -- Invitation for to Founders Event -- Invitations to special events at Veridian at County Farm
Name on Community Founders Wall
All early investors will be able to receive: 1) Name permanently inscribed on the Community Founders Wall. 2) Invitation to special events prior to construction 3) Free admission to investors' party and ribbon cutting 4) Exclusive early buildings and construction tour
Name a Street*
HURRY! This Perk Expires December 18th! Limited availability! All $500 perks PLUS the following: You get to get the naming rights to one of the Lane Ways. Name one of the Veridian streets after someone, something, or a place you love! This Perk a great way to be part of this community in perpetuity and show others what a good ancestor you are! A wonderful gift for someone you love. (NOTE: street name must meet approval of THRIVE Collaborative management team - No "Boaty-McBoat Face Lane" here!) Available to the first 4 $25k+ investors only.
Pitch Deck
Financials
Financial projections are subject to certain risks of the business and may not be achieved. Projections only contemplate projected cash flows, are unaudited and may not be formulated in accordance with US Generally Accepted Accounting Principles. Consult the investment materials for more information on business specific risks and a discussion of the key risks that may impede the achievement of the revenue forecasts presented. There is no guarantee that an investment may achieve any level of return. Review our Risks of Investing before making an investment decision.
This is an overview of the previous and planned financings of the business, including the capital needs the business is looking to cover in the current financing.
Funding Uses for Target Raise ($100 k)
Description | Pre-construction soft costs including: $45,000 Civil Engineering $15,000 Landscape Architecture $7,500 Soil Investigation $2,500 Environmental $25,000 Legal- County |
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Timing | A one-time payment when investments close. |
Funding Uses for Max Raise ($500 k)
In addition to target raise
Description | Pre-construction soft costs including: $190,000 Civil Engineering $15,000 Soil Investigation $100,000 Landscape Architecture $15,000 Environmental $35,000 Architecture $25,000 Legal- County |
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Timing | A one-time payment when investments close. |
Remaining funding uses include Localstake Marketplace fees. See offering materials for full details.
$9,615,246 from Other Financings
Source | Bank |
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Structure | Debt |
Date Closed | August 31, 2020 |
Source | Outside Investors |
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Structure | Equity |
Date Closed | March 31, 2020 |
Source | Founders |
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Structure | Equity |
Date Closed | July 31, 2019 |
Q&A
Team

Joseph J Jonna
His background in real estate, construction, and development dates back to his family roots at the Jonna Companies, founded by his late Uncle James Jonna in 1955 and led today by his father, Frank Jonna. For the last half century, the family has built and developed numerous projects primarily in Southeast Michigan. Joey’s expertise in commercial and residential building stems from his oversight of the company’s highly extensive and diversified development portfolio as Chief Estimator for eight years. Joey rejoined Jonna Construction in 2019 as the CEO continuing the family legacy in Construction and Development.
Joey is also founder of Jonna Luxury Homes, a hyper local home builder focused on properties in Birmingham and Bloomfield Hills areas, two of the most desirable communities in Southeast Michigan. Jonna Luxury Homes builds custom and spec homes ranging from $1.5 million to $5 million dollars.
DBusiness Magazine named Joey in their prestigious Thirty in their 30s.

David H Eifrid
David Eifrid is the president and founder of Greenlife Building LLC. He is a pioneer in sustainable residential and commercial building and consulting utilizing the USGBC’s LEED Certification, EPA Energy Star, BPI Certification, Net Zero Energy and EPA Lead-Safe Certification. David also formed Greenlife Energy Services, an elite group of energy experts from around the nation who aim to increase energy efficiency and renewable power for government, education,and business facilities. Greenlife Energy Services conducts energy audits, performs extensive commissioning, and offers performance-based contracts for upgrade implementations. David is an active member of the USGBC Detroit Regional Chapter (DRC). Dave is also the design and construction lead on his family owned restaurants. Along with his wife, Kristin Jonna, they have created multiple successful restaurant ventures in the Detroit area, including Vinotecca in Birmingham and Vinology in Ann Arbor.

Matthew Grocoff
Matt is the founding principal of the THRIVE Collaborative and considered one of the world’s net zero energy building leaders. Green Building Elements magazine called him the “proven Zero Energy Master” and MyFord Magazine one of “Greater Detroit’s most progressive personalities.” With the Biomimicry Institute he’s worked with Ford Motor Company, Procter & Gamble and Bosch to instill cultures of biologically-inspired design and engineering. He was an adviser to the University of Michigan College of Engineering, BLUElab. His 117-year- old Ann Arbor home was the world’s first home in a cold climate to achieve Net Zero Energy Certification. Matt is an internationally sought-after speaker, a writer, a frequent source for journalists and a leading advocate on the topic of sustainable and regenerative systems design.

Union Studio
Union Studio designs communities. In our role as architects and planners we connect people to places; often this happens through the careful creation of a neighborhood with ample common space or a new building that is deliberately sited to welcome pedestrian traffic.

Biohabitats
We apply the science of ecology to restoring ecosystems, conserving habitat, and regenerating the natural systems that sustain all life on Earth. We do this through engagement, assessment, planning, engineering & design, construction, and monitoring.

InSite Design Studio
InSite actively pursues ecologically sensitive, innovative landscape architectural design through ongoing consideration of hydrologic, topographic and vegetative systems. Environmental sensitivity is at the core of our design process; from the early stages of inventory and analysis through construction and ongoing management.

Midwestern Consulting
We are an award-winning professional civil engineering firm with a reputation for providing exceptional services.

Sway Mobility
Carshare for communities of any size.
Our platform allows cities, neighborhoods, businesses, and organizations to start and run custom carsharing programs.

National Wildlife Federation - Great Lakes Office
NWF Great Lakes is advising Veridian at County Farm on nature play, ecosystems education, and creating a neighborhood wide Certified Wildlife Habitat.

Huron River Watershed Council
HRWC is advising Veridian at County Farm on context of the neighborhood for healthy watershed and for community education.

Genze
GenZe exists because we believe in sustainable transportation for a better world. With growing urban areas, and increased transit needs, our current transportation options are not sustainable. Zero emissions cannot be a choice, but an imperative. We provide sustainable personal transportation that makes zero compromises, is accessible, and built for the future.

Ann Arbor Center for Independent Living
At the CIL, we prove that what you want for your life is possible. Since 1976, we have worked hand-in-hand with you to help you live the life you want to live. At the Ann Arbor CIL, our mission is to empower the lives of people with disabilities and advocate for a more inclusive community for all.