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Bearface Instructional Technologies

Provides unique learning, assessment technology for higher education
Software/Tech. Indianapolis, Indiana

Financial Summary

Bearface Instructional Technologies is not currently fundraising.

Previous Fundraise Summary

Security Type Preferred equity revenue share
Minimum Investment $1,000
Investor Eligibility All Investors

Previous Fundraise Activity

$348,825 raised
This business has $348,825 committed from 14 investors.
Max $348 k
↳Target $250 k


Offering Materials

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Business Plan

Bearface is an education technology company that partners with universities to provide high-quality web-based learning, assessment, and analytic services for student health courses and employee wellness education programs. Bearface products include course content and the BearTracks assessment platform, which provides easy to use, customizable content and tools that measure higher level learning knowledge and skills, particularly student’s behavior change strategies and tactics. We not only track what students learn, but how they learn it. Integrated assessment technology with course content is the key to Bearface's value proposition.

Nearly all students are required to take health and wellness courses and faculty have a difficult time testing and measuring student progress in this department. Health and wellness is becoming an increasing area of focus for educators and it is a field that lends itself to teaching broader life skills. Currently, faculty at colleges and universities rely on an outdated and expensive system of textbook content delivery and stand-and-deliver testing to measure student progress that is leaving students behind and unable to accurately measure progress.

We are passionate about promoting wellness education. We provide students with personalized learning environment in which they develop strategies and tactics for healthy behaviors that enable them to be successful in all dimensions of their lives – academically, professionally, and personally. Our customizable learning system and powerful analytics give instructors and administrators the ability to easily and efficiently demonstrate the efficacy of their programs, manage retention and graduation rates, and measure a return on investment. The result of the Bearface approach is increased student engagement, lower course material cost and more efficiency for professors.

Bearface has signed publishing agreements and has a committed group of pilot customers ready to use the Company's initial product set, which is on track to be available early 2014.

Entity Type LLC

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Christopher Charles Johnson

CEO / President

Chris is the founder and co-owner of Bearface Instructional Technologies, L.L.C. He is responsible establishing the mission and objectives of the company as well as BIT’s daily operations, including editorial development, market development, and sales. He is the chief project manager of the company and coordinates the activities of subject matter experts, technology vendors, and editorial and marketing freelance services. He is also responsible for directing all sales and marketing efforts. Chris has 15 years of experience designing and successfully publishing print and digital learning systems for the education market. As the Publisher of Health Professions at Wolters Kluwer Health, he was responsible for leading developing publishing and market development strategy as well as outlining plans for innovative digital initiatives. As the Executive Editor of McGraw-Hill Higher Education’s Health and Human Performance list, he achieved 35% revenue growth and successfully launched several first edition print-digital learning systems, including iHealth, FitWell, and Connect Get Active. A graduate of Whitman College, Chris is an experienced instructional designer and editor.


Bearface Continues to Gain Momentum, Take a Look

August 19, 2014

Dear Potential Bearface Investors,

Bearface Instructional Technologies current round of funding through LocalStake will end on August 29, so I encourage you to login to LocalStake and take a close look at our offering materials and progress reports. With the recent $250k investment from BootStrap Incubation, as well as Bootstrap’s critical marketing and administrative support, we are positioned well to succeed.

If you have any questions or would like to discuss our current progress and prospects, please feel free to call me. My phone number is 317-379-3839, email address is


Chris Johnson
Bearface Instructional Technologies, LLC

Bearface and Perceivant Sign Partnership Agreement

February 5, 2014

We are pleased to announce that Bearface Instructional Technologies and Perceivant have signed a partnership agreement to package Perceivant’s data analytic technology with Bearface learning and assessment products. Perceivant technology is a real-time data analytics platform that enables Bearface customers to analyze and report development of students’ behavior change skills, more than just memorization and test-taking abilities. For Perceivant, Bearface offers a channel through which to upsell additional data analytic services to colleges and universities across North America.

Using data collected by Bearface’s science-based assessments, educators can do ad hoc queries, without IT assistance, on terabytes of wellness data that is received in real time. We’ll be able to do predictive analytics and trend analysis that will enable educators and administrators to demonstrate a return on investment for key stake holders, including students, parents, state governing bodies, and employers.

In the past few months, Bearface and Perceivant worked closely together to integrate Perceivant’s data analytic technologies into the Bearface web-based platform, BearTracks. Together, we are working with our academic partners to develop easy to produce reports that educators can use to demonstrate the efficacy of their courses, alignment with institutional goals, and the development of students’ learning and behavior change skills. Using Perceivant’s big data analytics, Bearface enables colleges and universities to demonstrate they are graduating students with learned behaviors that are critical to professional and personal success.

In cooperation with researchers at the University of Indianapolis, Bearface is conducting a pre- and post-course assessment project in which hundreds of students from colleges and universities around the country are currently participating. This project is demonstrating Bearface and Perceivant’s ability to collect, analyze, and report students’ learning behaviors and behavior change skills. Perceivant’s data analytics and reporting technology will be available with Bearface products, including FitQuest: A Personal Journey, which will begin generating revenue in fall 2014.

Perceivant’s technology and the experience of its leadership team are important assets that will ensure the success of Bearface Instructional Technology for many years to come.

Welcome to Bearface Instructional Technologies

November 22, 2013

Thank you for your interest in our company, Bearface Instructional Technologies. You will see that we are not only passionate about our mission and goals, but we have a strong strategic vision and tactical plan for growth. Our inspiration and motivation is to make other people’s lives better, particularly the students and educators who are our customers as well as our partners.

The recurring theme that runs through our learning and assessment products is the Journey: The unique path that we all travel through our lives. We know that every student and instructor is different, so we’ve created products and services that recognize that every student comes from a different learning background and should be allowed an engaging, supportive environment in which they can discover their own path to success. Bearface products and services give instructors the tools, the time, and academic freedom to teach in their own style; to user their academic training, skills, and personalities to coach, facilitate, and nurture their students.

We hope that you will join us on the Bearface journey. We work hard, we know what we are doing, and we have a lot of good people backing us up.

Now that I’ve given you my version of the Knute Rockne speech, here are some more mundane, yet still important, updates:

VCI Tax Credit
Bearface Instructional Technologies is certified as a qualified business for the State of Indiana’s Venture Capital Investment Tax Credit Program. If you reside in Indiana, you can receive a tax credit equal to 20% of your investment. This is a tax credit, which lowers your state tax liability and is good for a period of 5 years. Paperwork submission is facilitated via the Localstake platform.

Investor Meetings
We have scheduled time in the next several weeks to meet with potential investors. This will give you the opportunity to ask questions about our business plan, progress to date, market development activities and sales goals, among other things. The next two investor meetings are scheduled for:

Tuesday, November 26, 12:30 pm – 1:30 pm
Register here:
Wednesday, December 4, 1:00 pm – 2:00 pm
Register here:

You can also register by contacting Ryan Flynn at LocalStake ( or me (

Progress Report
We are making good progress so far. Here is an update on what we’re doing now.

Bearface Pilot Project
Beginning in January, we will begin a pilot project with the BearTracks Assessment Platform. The pilot project will gather pre- and post-course wellness assessment data from thousands of college students around the country. The goals of the pilot project are to give key stakeholders a low-risk way to test drive and see the features and benefits of BearTracks, particularly its ease of use and big data analytics; preview eBook and assessment content from FitQuest: A Personal Journey; and gather user feedback from instructors and students. Key milestones:

• 17 top target schools have expressed interest in participating in the pilot project so far
• The Bearface Moodle platform will be migrated to Amazon Web Services on November 22, which will enable us to scale services to thousands of users across the country.
• The Bearface version of Perceivant analytics software is being beta tested by five professors from the University of Indianapolis, Abilene Christian University, and Gustavus Adolphus College. Integration of Perceivant analytics into BearTracks platform will be complete by early December.
• Development of the first set of user interface screens will be completed by DeveloperTown by December 4.

FitQuest: A Personal Journey
• All manuscript is written, including eBook chapters and online assessment modules.
• 19 of 21 chapters and modules are developed and will begin to be turned over to copy edit by November 22.
• eBook and cover designs are complete.
• Video product of exercise videos were completed on November 15 in Abilene. Video production of the sport and activity videos are underway at Gustavus Adolphus College.

Business status: No current fundraise

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