We use as many local products as possible in both our beer production and food menu. Local vendors include Sugar Creek Malt Company, Smoking Goose Meatery, Fair Oaks Farms, and Broad Ripple Chip Company, just to name a few.

Our main revenue streams are beer (and other alcoholic beverages), food, merchandise, and books.

Our beer menu consists of between five to seven house beers and an equal amount of guest taps. We focus on keeping a range of flavor profiles to make sure we have one beer on tap (both house and guest) in each of the following categories: hop-forward, malt-forward, wheat/fruit, stout/porter, and blonde/cream. We sell our beer on draft by the 16-ounce pint, 10-ounce pour, 64-ounce growler, and 32-ounce bullet. We take advantage of our small batch size and experiment frequently with odd and off-the-wall flavors. We debut a new, one-off, or seasonal beer every Friday in order to drive at the "hobbyist" customer always looking to try something new and exciting.

Our lifetime Mug Club membership is a lifelong membership program that gives members a long list of perks. To date, we have over 1,100 mug club members between our Indianapolis and Zionsville location and we expect that number to sky rocket as we add both franchised and company-owned stores (memberships will be transferable between all stores).

Our merchandise options include several company designs in addition to products by Out of Print Clothing. Out of Print Clothing is an organization out of New York that licenses covert art from classic novels and puts them on t-shirts, sweatshirts, tote bags, and more. We also see a lot of sales from glassware.

Finally, our books make up a small sliver of our sales. We get all our books on donation from our customers and sell them for $3. We also use the books as an added perk for mug club members with a lifetime book exchange policy - leave a book, take a book. We donate 10% of the proceeds from the book sales to Indy Reads, a non-profit that focuses on adult and family literacy. 

During our search for locations for potential franchisees we discovered an opportunity in Muncie too good to pass up. We will use our franchise team to establish this spot as a 3rd company-owned location and perfect our franchise model. We are currently in lease negotiations but expect to be in the space between April and June 2017 with a projected opening in July or August.