Books & Brews mission is to provide a place for people without a place. Where all are accepted, appreciated, and encouraged to be themselves. We sell craft beer, focus on local food, and provide an extensive social-based event schedule but we are defined by our people. Simply put, people are our product. From our staff, to our customers, to our vendors, we
Revenue share loan investing explained
How it works: Investors loan funds and share in a percentage of cash received from every sale made by the business until they earn a maximum return.
Use this simplified calculator to become more familiar with the mechanics of a revenue share loan and how it compares to a more traditional debt instrument.
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Receive previous perks and more
$5k perk w/ 50% discount + $80 credit
Plaque + increased discount to 50% off all Books & Brews purchases, and a $80 monthly store credit for life of loan
$5k perk w/ 45% discount + $70 credit
Plaque + increased discount to 45% off all Books & Brews purchases, and a $70 monthly store credit for life of loan
$5k perk w/ 40% discount + $60 credit
Plaque + increased discount to 40% off all Books & Brews purchases, and a $60 monthly store credit for life of loan
$5k perk w/ 35% discount + $50 credit
Plaque + increased discount to 35% off all Books & Brews purchases, and a $50 monthly store credit for life of loan
$5k perk w/ 30% discount + $40 credit
Plaque + increased discount to 30% off all Books & Brews purchases, and a $40 monthly store credit for life of loan
$5k perk w/ 25% discount + $30 credit
Plaque + increased discount to 25% off all Books & Brews purchases, and a $30 monthly store credit for life of loan
$5k perk w/ 20% discount + $20 credit
Plaque + increased discount to 20% off all Books & Brews purchases, and a $20 monthly store credit for life of loan
Permanent Plaque + Discounts
Permanent plaque with your name on it at Books & Brews, 15% off all Books & Brews purchases, and a $10 monthly store credit for life of loan
This is an overview of the previous and planned financings of the business, including the capital needs the business is looking to cover in the current financing.
Provide detail on your hiring plans
Our franchising team will be handling the expansion of our company-owned businesses in the same way they will be handling new franchisees. For the Muncie project, we will hire a General Manager, Taproom Manager, Head Brewer, Assistant Brewer, and at least a dozen other hourly employees to run the taproom.
What is the composition of your current team?
We currently have a five-member franchising team (detailed under "Management Team") in addition to approximately 20-25 other hourly employees across both our current locations.
How do you sell your product or service?
How do you market your product or service?
We focus mainly on word of mouth and social media. There is no better advertising than a positive experience, so first and foremost we want to ensure our customer service standards are being met. Second, we want to stretch our advertising dollar as far as possible while making sure each dollar is well spent and hitting a demographic that will enjoy the B&B experience. In order to accomplish this, we mainly rely on targeted marketing on Facebook which can advertise to very specific interests.
What is your production process?
We use as many local products as possible in both our beer production and food menu. Local vendors include Sugar Creek Malt Company, Smoking Goose Meatery, Fair Oaks Farms, and Broad Ripple Chip Company, just to name a few.
Provide us with some background on your products and services.
Our main revenue streams are beer (and other alcoholic beverages), food, merchandise, and books.
Our beer menu consists of between five to seven house beers and an equal amount of guest taps. We focus on keeping a range of flavor profiles to make sure we have one beer on tap (both house and guest) in each of the following categories: hop-forward, malt-forward, wheat/fruit, stout/porter, and blonde/cream. We sell our beer on draft by the 16-ounce pint, 10-ounce pour, 64-ounce growler, and 32-ounce bullet. We take advantage of our small batch size and experiment frequently with odd and off-the-wall flavors. We debut a new, one-off, or seasonal beer every Friday in order to drive at the "hobbyist" customer always looking to try something new and exciting.
Our lifetime Mug Club membership is a lifelong membership program that gives members a long list of perks. To date, we have over 1,100 mug club members between our Indianapolis and Zionsville location and we expect that number to sky rocket as we add both franchised and company-owned stores (memberships will be transferable between all stores).
Our merchandise options include several company designs in addition to products by Out of Print Clothing. Out of Print Clothing is an organization out of New York that licenses covert art from classic novels and puts them on t-shirts, sweatshirts, tote bags, and more. We also see a lot of sales from glassware.
Finally, our books make up a small sliver of our sales. We get all our books on donation from our customers and sell them for $3. We also use the books as an added perk for mug club members with a lifetime book exchange policy - leave a book, take a book. We donate 10% of the proceeds from the book sales to Indy Reads, a non-profit that focuses on adult and family literacy.
What is your product development timeline?
During our search for locations for potential franchisees we discovered an opportunity in Muncie too good to pass up. We will use our franchise team to establish this spot as a 3rd company-owned location and perfect our franchise model. We are currently in lease negotiations but expect to be in the space between April and June 2017 with a projected opening in July or August.
Who are your target customers?
We don't target specific demographics but provide an atmosphere that attracts specific interests and social-based activities and/or groups. For example, book clubs, writers, musicians, gamers, craft beer enthusiasts, foodies, or anyone looking to disconnect from technology and have a conversation.
What is your current customer pipeline?
We currently have an established customer base at both locations anchored by over 1,100 Mug Club members.
Do you have current customers?
We currently have an established customer base at both locations anchored by over 1,100 Mug Club members.
What market(s) are you in?
Indianapolis and Zionsville. We will use the money from Localstake to open a 3rd location in Muncie.
What is your competitive advantage?
We appeal to nostalgia. Our business model will never die because nostalgia will never die. People will always appreciate the concept and history of paper books the same way they will always appreciate antiques. All of our house-made beers and food menu items are themed after authors, books, or literary themes.
We also appeal to everyone's sense of authenticity. We live in a time where the average customer is more informed about the world around then they ever have. Simply put, they can spot a fake. After going through the 80s, 90s, and 00s where the focus was "bigger, faster, cheaper," the market is now demanding "small batch, authentic, local." We will ensure the longevity of this appeal by committing to always keeping our local vendors, locally-made ceramic mugs, and hand-built furniture in all our locations.
Who are your competitors?
We believe we have aligned ourselves with several industries without becoming direct competitors including breweries, gaming stores, live music venues, event space, co-working space, etc. For example, most breweries are product-based businesses where that would have no business if they ran out of beer. Since we are an experience-based business we can afford to deal with product-based difficulties that arise (we can continue to operate and be profitable if our brew system breaks down, for example).
In the future, there is always the possibility someone will try to copy our bookstore/bar theme. However, we don't believe the big money restaurant investor will be able to duplicate our experience or go to lengths to compete with our small batch brewhouse, locally-sourced menu, or hand-built furniture.
Jason founded Books & Brews in March of 2013 and opened the first location in Indianapolis in March of 2014. Jason has run every facet of the business since inception including brewing, maintenance, sales/marketing, promotions, and accounting, just to name a few. As the business evolves and expands, Jason will be in charge of the franchising team as they seek out to establish both new franchisee locations and company-owned locations.
About Books & Brews
|Entity||Books & Brews LLC|
|Comments||Our original Indianapolis location is located at 9402 Uptown Drive Suites 1300 and 1400, Indianapolis, IN 46256. We originally leased 1400 in November of 2013, opening in March of 2014, and expanded in the adjacent suite in November of 2014. We opened a second location in Zionsville in 2016 and our plans for the funding we raise through Localstake is a 3rd location in Muncie, Indiana, one mile south of Ball State University.|
Risks & Disclosures
Comment on and upload any information regarding previous, current, or anticipated legal proceedings or regulatory issues
Who owns your product/service?
What are the legal and regulatory requirements in your industry?
We operate both our Zionsville and Indianapolis locations with a 210 Two-Way Restaurant Permit for beer and wine through the Alcohol and Tobacco Commission of the state of Indiana. Our Indianapolis location also holds a 101-1 Small Brewer's Permit. We also hold a federal brewery permit from the TTB (Alcohol and Tobacco Tax and Trade Bureau). The TTB average processing time as of September 2016 was 165 days, which is a major obstacle for many new breweries when opening. However, for our next location will be also get our 210 Two-Way Restaurant Permit so we can "purchase" Books & Brews beer from our current Indy brewery before being able to brew on site in our new location. This will allow us to open in two to three months while deferring the overhead of the brewing equipment until we are able to start generating revenue.
Do you have any shareholder loans?
Describe your company's organizational structure
Books & Brews LLC has two locations in Indianapolis and Zionsville. The managerial structure of each location consists of a General Manager and Taproom Manager in addition to shift leads. Books & Brews Franchising LLC is a five-member managerial team assigned with the task of helping new stores (both franchisee owned and company owned) get from location selection to grand opening. The franchising portion of the business also offers on-going marketing, operations, and event support to all locations.
Do you have any employment contracts for key personnel?
Fundraise status: No current fundraise
You cannot express interest at this time. Check back soon!
Expressing Interest FAQ
Expressing interest covers a few different functions. First, it acts as your indication to the business that you have a potential interest in considering an investment. It is also the means by which you are able to access additional materials from the business. The reason you must express interest to view this information is so that the business can keep track of who has accessed their sometimes confidential information. Lastly, expressing interest allows you to keep in touch and stay updated on the progress of the business as they work through their fundraise.
An expression of interest is non-binding. Providing a dollar amount of interest to the business is exclusively a way for them to get a better understanding of whether there is sufficient aggregate interest from investors to support their fundraise goals. If you do not provide a dollar amount to the business, this is fine, but they may decide to cancel their fundraise if they do not have a clear enough picture as to whether there is enough interest to meet their goals.
Yes. Interest can be cancelled at any time, and after cancelling the business will have no means by which to contact you. If you cancel your interest, you can always express interest again if you change your mind.
Yes. The business will be able to contact you through Localstake Marketplace platform messaging. They will not receive any other personal contact information (i.e. email address, phone number, etc.).
When you express interest in a business, they will receive a notification that you are interested. On their investor management interface, they will see your name, state of residence, occupation, and amount of investment.
Once you've indicated interest, you can commit to invest or provide feedback to the business about your potential investment.
Committing to Invest FAQ
Committing to invest should constitute a binding commitment on the part of the investor that you are going to follow through on investing the amount you have provided to the business. You should only commit to invest once you are sure that you want to invest in the opportunity.
Your commitment will make you eligible to receive any perks available to investors for which you meet applicable eligibility requirements. Note that you are not guaranteed a spot in the fundraise until the business has approved your investment. Once you have committed and the business has finalized their investment terms, you can continue on to complete your investment and submit it to the business for approval.
A commitment shoud be treated as binding. If you do not plan to move forward with an investment, you should not commit to doing so. However, you are not irrevocably committed to investing until 3 days after the business has approved your investment and countersigned your investment documents.
You can commit to invest at any time. Commitments help show traction in the fundraise to other investors, so the earlier you are ready to make your commitment, the better. This will help the business in its efforts to attract additional investors to their fundraise.
The business owners are the only people that will have this information. No other investors will know that you committed to invest, only that someone committed to invest. The aggregate amount of commitments is shared with other interested investors.
No. You will still need to provide an electronic signature on the investment documents and select a method to transfer your funds. You will need to wait to complete these steps until the business has finalized their investment terms.
Once you have committed to invest, you will review and sign the investment documents.
Signing Documents FAQ
When you make an investment in a business, you enter into legally binding contract that outlines your rights as an investor. The specific documents you sign will vary based upon the type of security you are investing in (i.e. debt or equity). Every investment will include an investor questionnaire document that will be pre-populated with information from your investment account that provides proof of your eligibility to invest in the offering. These documents act as your proof of investment and provide all of the details about your investment and your role as an investor. You should read these documents carefully before investing.
Your investment documents will be pre-populated with information from your investment account to help identify you, including your SSN which the business needs in order to produce tax documents for your investment. There will also be information about your personal financial situation on the documents to help provide proof of your eligibility to invest in the offering.
In order to sign the documents, you will use our proprietary e-signature tool. You will have the opportunity to review each document that you will be signing and then select a signature or create your own to be added to the documents.
Yes, once the business has accepted your investment and countersigned your investment documents, a copy of your signed agreement will be stored on your Investment Portfolio page on Localstake Marketplace.
We can help you complete an investment for the following investor types: self-directed IRA, joint with spouse, entities, and trusts. Contact us if you would like to make an investment of a type other than as an individual.
Once you have reviewed and signed investment documents, you will choose how you would like to transfer funds.
Transferring Funds FAQ
The business owner will then receive your proposed investment and accept and countersign it.
For most fundraises, there are three options to choose from when transferring investment funds.
- 1. Electronic Transfer - transfer your funds by electronic ACH transfer. You will need to connect a personal bank account in order to use this transfer method.
- 2. Wire Transfer - call your bank and give them instructions on where you would like your investment funds to be sent. With a wire transfer, you will receive instructions on where to transfer the funds after the business accepts your investment.
- 3. Check - When selecting to make your investment by check, you will receive instructions on where to mail your check after the business accepts your investment.
Note that, due to difficulty in tracking funds, the option to mail a check is typically only available for investment amounts of $5,000 or greater, and in some cases may not be available at all.
If you transfer your funds via electronic transfer, the funds will be transferred from your bank account as soon as the business reaches their fundraise target and accepts your investment. You will receive a notice two business days prior to the electronic transfer occurring. If you transfer funds via check or wire, you will need to complete the fund transfer outside of the Localstake Marketplace platform.
If you would like to change something about your investment, such as the information on your investment documents, or to decrease the amount of your investment, please contact us. If you only wish to increase the amount of your investment, you can make a second investment by clicking the 'Invest Again' button.
You may cancel your investment at any time up to 48 hours after the business has countersigned your documents. To cancel your investment, please contact us.
Businesses send payments to investors over the Localstake Marketplace platform
If the business you invest in reaches their funding goal, they will be making payments to you over the Localstake Marketplace platform. If you use electronic transfer for your investment, these payments will be made back to the bank account you linked for your electronic transfer. If you do not set up an electronic transfer for your initial investment, you may do so on your bank account page once you log in.
If the business you invest in does not reach their funding goal, your investment funds do not need to be transferred to the business and will remain in your account.