Cardinal Spirits plans to operate a craft distillery in Bloomington where it will produce premium and ultra-premium gin, vodka, whiskey, liqueurs and other distilled spirits. Like the recent craft/micro-brewery movement, there is significant consumer interest in craft distillers - people are thirsty for thoughtful, high-quality spirits. Cardinal will emulate the concept of a winery or brewery that reflects the tastes of the region but with distilled spirits.

A highlight of the Cardinal Spirits strategy is its plans for a tasting room and high-end retail space called the Birdhouse - a place to learn about the craft, meet the distillers and sample spirits in a meaningful way. Located in the heart of downtown Bloomington, the Birdhouse will offer guests guided distillery tours and tastings plus small food plates that are locally sourced whenever possible. Spirits will be sold by drink, bottle or case from the Birdhouse an opportunity facilitated by recent changes in state legislation. In many ways, the Birdhouse can be compared to the experience visitors have at a brewery or winery.

In addition to selling at the Birdhouse, Cardinal plans to distribute its spirits to restaurants, bars, liquor stores and other end purchasers through a liquor distributor. Crafting delicious and unique spirits is the Cardinal mission, but its team is equally focused on smart and powerful sales and marketing strategy. The founders have significant experience in operating early-stage businesses and in branding and marketing. Cardinal intends to be a pillar of the Bloomington community by providing a great craft distillery experience not only to residents but also Indiana University alumni, students and visiting parents.

Jeffrey Wuslich, President