I agree with Richard D. I like the whiskey glasses, but would give many as gifts if they had your logo etched on them.

Retail sales at all levels are a main focus for us. Unlike other distilleries we are putting as much effort into our sales and marketing as we are into creating high quality spirits.

Adam Quirk is leading our design team. He gets assistance from a number of people:
Steven Grasse, creator of Hendrick’s Gin, Sailor Jerry, and Art in the Age spirits
Julia Rickles, designer, has helped with brand identity.
Larry Buchanan, designer, worked on some earlier branding and continues to advise from NYC.
Adam Quirk, has a large network of branding, marketing, and design experts that he can draw on from his time in NYC.
Peter Aslante, is also involved with our design. He has worked in advertising and branding for 10 plus years. He works for BBDO one of the largest advertising agencies in the world.
Vendors; including the glass bottle maker, the topper provider, and the label company all offer significant insight into design, feasibility, and compliance.

It’s also important to note that many major companies spend a lot of money and time trying to look small and authentic. There’s no substitute for being true to ourselves and our vision.

In regards to decision-time for consumers at shelf the research is all over the board. From 44 second to an odd formula that is based on the cost of the item and the value of your time. Research is also mostly focused on shopping done in a grocery store for household items.

Our thoughts are the following:
We hope to convince most buyers before they enter the store to purchase our product.
We will use hang tags, informative stories, and excellent displays to sell more product.

So, the projected return for investors in AA Preferred stock is original investment back plus subsequent share of profits on an ongoing basis? Is that share of profits returned capped (eg the same amount invested originally)? Is the AA pfd redeemed after any certain period of time or return?

The projected return to preferred stock investors in the slide deck is based on the projected cash flows in from the investor as well as cash flows in the form of distributions to the preferred stock holders over a 5 year period. We have structured the investment in such a way that the preferred stock holders will receive all of their investment capital back in the form of distributions before the common equity holders (founders) receive any money from the business. This is the 'preference' on the stock. After each preferred stock holder has received back their investment in full, the subsequent distributions from the company will be shared by both common and preferred equity holders based on their share of the entire equity outstanding. The amount of distributions are not capped. Our return example in the slide deck shows the first 5 years, but distributions will continue as long as the preferred equity holder owns the security and their is free cash flow availalbe to be distributed. These distributions are at the discretion of management and will be based on the free cash flow that is generated from the business less any amounts that will be reinvested in the business for capital expenditures and growth. There is no set redemption date or trigger for preferred equity holders. Please let us know if this answers your question or if you need any further clarification.