Dear Friends,

If you are considering an investment in ChopSaver, now is the time. We are just starting our second year in CVS and can now make sales comparisons year to year. Due in large part to our social media campaign, our sales are up 66% over this same time last year! We have meetings scheduled for other major retailers this winter and we are determined to be the hot, new brand in the $1 billion dollar lip care category.

The offering on Localstake will be closing soon. If you are still interested, please complete your investment on the platform. We would be honored to have you join the fun!

All the best,

Dan Gosling
Creator of ChopSaver Lip Care

“I have this and it's literally the best thing. I bought it for everyone in my clarinet section and everyone loves it. It's cheap and it actually works. Definitely will buy through out my college band years.”

“Just bought some earlier this week. BEST CHAPSTICK I'VE EVER USED! It's actually hydrating my lips and not leaving them greasy. I told all my band friends to get some. :) great product! 10 out of 10 will buy again”

“Got some last night after band camp it's the best thing ever truly God sent”

Friends,
These are but 3 of the thousands of responses we are seeing about ChopSaver in our current social media campaign.

Nearly 3 million impressions in the last 5 weeks!

52,733 engagements in the form of likes, video views, and yes, comments like the ones above!
We are just scratching the surface. And, yes CVS has placed several re-orders in recent weeks. With your help, we will be doing so much more! If you haven’t already done so, please consider making an investment today. Our current offering on Localstake will not stay up indefinitely, so now is the time.

Thank you!

All the best,

Dan Gosling - Creator of ChopSaver

Friends,
Our social media campaign is off to a fantastic start. It is a highly targeted campaign designed to reach musicians, especially young ones who participate in school bands. Using a combination of sponsored posts on Facebook, Instagram, YouTube and Google Search, the 90 day "test" is already far exceeding both our expectations and industry standards in terms of reach, engagement and impact. In just 2 weeks, we have garnered over 1,300,000 impressions and over 32,000 engagements in the form of likes, shares, comments and video views. Also, in the first 10 days, over 3,000 people have visited our $1.00 OFF coupon page.

Please join us as we continue to establish our share of the $1 billion lip balm market!

Dan

Friends,

We have been very busy behind the scenes but our hard work is paying off! Our new social media campaign (Facebook, Instagram, YouTube, Google Display ads) is only 1 week old and we are already seeing a fantastic response with thousands of views, likes and comments along with a near 400% increase in visits to our website. Here is how David Jones one of our partners at Third Street describes it:

"Congratulations on achieving something special and well planned for - a BOOM of a response from your target. They are clearly eager, excited, astonished and enthusiastic about ChopSaver. I get dizzy reading the hundreds of comments to the “Band Geek” Instagram post. They love the product, they are thrilled it exists, just for them, right now. I see multiple mentions of going to CVS to get some right away. There is fantastic awareness, sharing, tagging and community building - exactly what we sought! Even when they acknowledge that this is a targeted ad, it is almost a badge of honor to get it."

I cannot predict how long our Localstake offering will remain active, so I urge you to complete your review and make an investment today if you remain interested. Don't hesitate to reach out with any questions.

Thank you!

Dan

Friends,

In case you didn't see it, ChopSaver was recently chosen by The Purdue University Foundry and Elevate Ventures to receive their Black Award, which includes a $20,000 investment. We are enormously pleased to receive not only the investment but also the endorsement from both a major university and a state chartered institution. It shows they believe in what we are doing.

A major social media initiative will be launched in the next few days as we take advantage of summer music activities. Please consider adding your support with an investment today. Thank you!

Dan

Hi Friends,
We are pleased to have received an extremely valuable data base for our marketing. We now have the use of 25,000 emails and 46,000 physical addresses of school band directors across the US. They have influence over millions of school band students, one of our most important markets. We will use this data base over the course of the next year to make sure every band director in the country knows that their band's best performance will be improved by the lip balm that performs the best.

We urge you to get involved today as we establish our share of the $1 billion lip care market!

All the best,

Dan Gosling
Creator - ChopSaver Lip Care

Dear Friends,

We are pleased to remind you that we recently met our initial fundraising goal of $50,000. We are using the money to keep up with our increased production and to launch a new social media/digital campaign. Using a combination of Facebook, Instagram. YouTube and Google search, we will be targeting hundreds of thousands of consumers who will be interested in the ChopSaver message. With your investment, we will be able to reach an audience measuring into the millions.

Also, there are tools on the Localstake platform that allow you to share the ChopSaver profile information to people you know who might be interested in learning about our opportunity. Now is the time to get involved and we thank you for your support!

Dear Friends,

We are very pleased to announce we have just closed on $50,000, our initial funding target! A special thank you to those who helped us reach this first major milestone. The convertible note will remain open and is available for review for those that are interested but have not yet completed investment. If you have any questions don't hesitate to reach out.

Hard to believe it’s the middle of April! But when you market the best lip balm on the planet, especially one that contains sun protection, you can imagine how excited we are to bring our message to the masses as sunnier days approach. To help us amplify that message, I urge you to take the next step and complete your investment, if you remain interested. We have several new marketing initiatives in the works as we combine the best of traditional marketing tactics with the latest digital approaches. With your help, those plans will have the impact we need to continue increasing our market share. Thank you!

All the best,
Dan

Friends,
Last month, I spoke with hundreds of music educators and band students in Texas. Last week, I met with hundreds of nurses from the dermatology field. We handed out thousands of samples and coupons to redeem at CVS. To see how excited our target customers are about ChopSaver and CVS is very gratifying. But many of those same people had never heard of ChopSaver. All we need to do is continue to get the word out and we have clear path to success. Investment dollars will help us do just that and the timing couldn't be better. With an SPF product, we will take advantage of the spring and summer months to explain the ChopSaver advantage. I urge you to take a look at what we are offering and pledge your investment.

Thank you for your support and interest in ChopSaver Lip Care.

All the best,

Dan

Friends,
Thanks to those that have reviewed our proposed terms and provided feedback and follow up questions. We're in the process of organizing responses to the questions we've received. We will share those responses with all interested investors to help in your review and commitment feedback on our proposed terms. If you haven't yet provided updated feedback based on our proposed terms, please do so. If you have any questions you need answered prior to providing commitment, please send them over and we'll get them answered. The interest and commitment feedback you provide will help us determine the best path forward for our live offering. Thank you! Dan

Dear Friends,
My sales team just met with our buyer at CVS a few days ago. CVS remains committed to allowing us the time needed to properly grow our brand in their stores. This is huge news! With increased funding for marketing, our success is more assured than ever. I urge you to look at the proposed terms and give your feedback and hopefully your financial commitment as the time for us to act is now. Be a part of the next great branding success story! Here is a link to the site for your convenience: https://localstake.com/businesses/chopsaver

Thank you!
Dan

Dear Friends,

I have just returned from the Texas Music Educators Association convention, the largest such gathering in the country, and students and teachers alike are very excited to learn that ChopSaver is now in CVS! I am more convinced than ever that our marketing plan is working.

We have posted preliminary terms for our proposed investment offering. At this point, we'd ask that you review the terms on our profile and either commit to invest at those terms or provide us feedback as to how you'd like to see the terms adjusted in order to commit your investment. Once we've collected enough feedback, we'll proceed with a live offering for review and investment. The structure we're currently considering is in the form of a convertible note. You can learn more about this type of investment here: (https://localstake.zendesk.com/hc/en-us/article...- ).

I appreciate your interest and feedback as we look to move forward with our fundraising efforts.

All the best,
Dan

Dear Friends,
We’re throwing a party for all interested investors! Please join us at the beautiful offices of our design team, Hendrix Rader Wise, on Monday evening, February 1st at 6:00pm. We will have fun conversation, light refreshments, live music, and free ChopSaver! I will also make a brief presentation to lay out our progress so far and our vision for the future.

The address is:
Hendrix Rader Wise
921 E 66th St.
Indianapolis, IN
46220

The office is located between College Avenue and the Monon Trail. To RSVP, you may respond to this or email me directly at dan@chopsaver.com. If you can’t make the event, you may, of course, still review our materials and pursue an investment via our Localstake profile. We look forward to seeing you there!

All the best,
Dan

We have updated our presentation to reflect our recent growth at CVS and to show our team in action. Please log into our Localstake profile to review the updated information. Look for more announcements soon about how to get involved!

Another 4 weeks are in the books and ChopSaver sales at CVS continue to increase at a rate of 37%! Next week, we have another meeting with Walgreens and we believe our case gets stronger every month for wider expansion.

In the coming days, we will be fleshing out our offering and terms will likely include incentives for early commitments. Please look for that announcement soon. In the meantime, if you have not pledged a dollar amount, we urge you to do so soon.

Thank you!

Dan

Dear Friends,

I hope things are well with you. Just wanted to let you know that orders remain strong in all of our major accounts including CVS/pharmacy (7,400 stores), Midwest Kroger stores and Amazon.com. Funds from our proposed raise will be deployed for increased marketing to drive deeper demand in current accounts and increase the number of accounts. Before we put together final details of an offering we are looking for interest feedback from you to help us determine the structure of the raise.

If you remain interested and have not yet provided an interest amount through Localstake, please do so. If you already have provided feedback, thank you for that! And please let others know about us. If you think they'd be interested in reviewing our info, let me know and I can get them an invite link. Thanks for your interest and support.

All the best,

Dan

Dear Friends,

In our last update, we reported our CVS videos had been viewed a total of 10,000 times. The actual is number is now over 100,000 times on YouTube, Facebook, Twitter and at live events. More to come!

Initial sales in CVS are encouraging. Our weekly average was 273 units during the first 7 weeks starting August 17. In the 4 weeks leading up to Nov 1, the rate is up 50% to 413 units. Much work to be done, but we like the direction. Here is what we have done so far and a brief outline of what we will do to maintain that growth going forward.
• In recent months, we have sampled nearly 8,000 end users at live marching band related events with “Now available at CVS” as our main talking point. The excitement regarding this news has been palpable.
• The same message remains the headline on all of our regular email blasts as well as targeted emails to thousands of band directors.
• As marching season winds down, we will transition our marketing efforts to our dermatologist advocates in the form of targeted email, direct mail and sampling.
• We have launched our first Manufacturers Coupon ($1.00 OFF) to be handed out at events, sent to physicians, and soon to be available digitally.
• Social Media continues to be a very good marketing vehicle for our brand. The “Dan playing in front of CVS” videos have been viewed nearly 10,000 times on YouTube, Facebook and Twitter.
• With the targeting those platforms allow, we will ramp up our social media ad spend considerably to increase that number in the coming months.
Stay tuned for more developments!

Thanks for expressing interest to follow our progress and evaluate a potential investment. If you have any questions don't hesitate reach out to me directly via direct message. If you know of any others that might be interested use the share features on our Localstake profile or message me contact info directly.

Thanks!