Picture a setting where a lawn party is the back-drop at dusk – strings of low voltage Edison bulbs crisscross the space. Regional mixologists are offering cocktail recipes, local artists are sharing their works and music. Quality farm-to-fork foods are available in conjunction with local chef-owned restaurants. And we are the canned cocktail standard served to your guests for a night with friends. Our award-winning and WBE-Certified brand is disrupting the $5 billion/year Flavored Malt Beverage space which is expected to double in sales by 2020. In late 2016, we introduced a premium, craft element to the growing FMB category which has been a growth driver in beer, wine and spirits over the past 10-15 years. We are pivoting in the 2nd half of 2018 to shift to a more health conscious formula with lower sugar, carbs and calories, and rebranding to reflect the premium and sophisticated nature of the brand. We have contracted with Cascadia Managing Brands in New York City to quickly launch the brand into 300+ high-end accounts in the NYC metro area and then scale quickly to the West Coast. Our success so far has been in part to outsourcing key elements to create and produce the product without heavy initial capital investment, allowing the company to focus their resources on marketing and selling the brand. After launching in November 2016, the brand has a distribution footprint in all 92 Indiana counties and has generated $385,000 in revenue along with multiple awards for innovation. Garden Party has been featured in Bloomberg Businessweek, Beverage Industry Magazine, Gear Patrol, VinePair, Sunday California Magazine, BevNet and all major Indianapolis media outlets. This raise will be dedicated immediately to the rebranding, reformulation and relaunch efforts.

Financial Summary
Previous Fundraise Summary
Security Type | Revenue Share | |
---|---|---|
Investor Eligibility | All Investors | |
Minimum Investment | $500 | |
Payback Multiple | 1.4x | |
Payment Frequency | Monthly | |
Disbursement Late Fees | 5.00% | |
Loan Collateral | Unsecured | |
Seniority | Junior | |
Equivalent Interest Rate (/yr) | 21.05% | |
Maturity | August 31, 2021 |
Offering Materials
Investment Perks
Increased payback multiple!
Complete your investment prior to May 15th and receive a 1.5x payback multiple instead of 1.4x! On a $10,000 investment, this is potentially worth an additional $1,000! After May 15th, the multiple offered will go back down to 1.4x.
Pitch Deck
Financials
Financial projections are subject to certain risks of the business and may not be achieved. Projections only contemplate projected cash flows, are unaudited and may not be formulated in accordance with US Generally Accepted Accounting Principles. Consult the investment materials for more information on business specific risks and a discussion of the key risks that may impede the achievement of the revenue forecasts presented. There is no guarantee that an investment may achieve any level of return. Review our Risks of Investing before making an investment decision.
Q&A
Team

Stephen Edds
Stephen has 25 years’ experience in sales and marketing and left his job at a publisher to work for Erin and serve as the National Sales Manager for Hoosier Momma. During his 4 year tenure, he secured distribution deals with 14 separate distributors as well as chain placement in Kroger, Meijer, Walmart and Sam’s Club. That succes is due to his hands-on approach to relentlessly and passionately promote and sell the brand at every opportunity. Stephen is also the author of three books, including “The Losing Game: Why You Can’t Beat Wall Street,” which led to the creation of a publishing company to self-publish the book. Stephen appeared on more than 40 radio programs across the country during the promotion tour. Stephen has a BA in Political Science from Hanover (IN) College.

Erin Edds
- Named “One to Watch in Local Foods” by the Indianapolis Star in 2011;
- Nominated as “10 to Watch in Indianapolis” in 2012;
- Named a “Local Hero in Artisan Foods” by Edible Indy in 2015;
- Featured appearances on Inside Indiana Business, Indy Style, Fox 59, WISH-TV, and in the Indianapolis Star, Indianapolis Monthly and Ivy Tech Community College Magazine.
In May 2010, Erin co-founded Hoosier Momma, LLC. Starting as a farmers market product, Hoosier Momma Bloody Mary Maker grew rapidly to include distribution in 19 states with over $500k in sales and a Top 25 category performer nationally by 2014. The company was featured on the front page of the Food Section of the LA Times, and received additional praise from TIME, Chicago Tribune, Imbibe, Midwest Living, Tasting Panel and American Express OPEN Forum, just to name a few. Hoosier Momma Bloody Mary Maker was selected to be served at the Official NFL Tailgate at Super Bowl 46 in Indianapolis and Super Bowl 47 in New Orleans.
Edds is passionate about using her culinary and entrepreneurial experience to help students at Ivy Tech. She currently serves on the Alumni Board for the college, and the Hospitality School Advisory Council where she is working to help design the Hospitality Entrepreneurship Certificate Program.

BevSource - Minneapolis, MN
Beverage Formulation & Development Experts, Contract Manufacturer, Beverage Consulting & More
Beverage visionaries worldwide have turned to Production Services International (PSI) for turnkey beverage production, beverage operations consulting, contract packing management, materials procurement, fulfillment and logistics management. By expertly navigating the beverage industry for our clients, PSI empowers you to stay focused on marketing and selling your brand.

Katz.Korin.Cunningham
The lawyers of Katz Korin Cunningham deliver a comprehensive array of legal services to individuals, businesses (public and closely held entities) and government-related organizations.

Somerset CPAs and Advisors
Since our founding in 1960, when we were originally known as Whipple & Company, Somerset CPAs and Advisors has been dedicated to looking after our clients’ best interests. Decades of expanding our client base and services, along with continued growth and mergers, have made us what we are today—one of the most trusted and respected accounting firms in the region.
With our office centrally located in Indianapolis, we can easily serve our clients throughout the nation. And as a member of the BDO Alliance USA—a nationwide association of independently owned accounting and consulting firms—we have access to BDO International, which gives us the resources, services and technical knowledge to provide professional support and expert advice for our clients doing business internationally.

Cascadia Managing Brands
Sales Broker and Advisor with an unparalleled reputation and 30 years in the industry building brands such as Snapple, Evian and others.
About Garden Party Botanical Hard Soda
Company Updates
Last day to invest: Help us reach our $50k goal!
May 31, 2018
Erin and I want to thank all of you for your interest during our Localstake raise and for those of you who have invested, a sincere thank you. We are soooooo close to reaching our $50k goal and today is the last day. Can we count on your investment to help push us over the finish line and onwards to world domination?
If you have questions, email Erin at Erin@DrinkGP.com or Stephen at Stephen@DrinkGP.com.
We're so excited about the future of the brand and thanks to you, we're on our way to reaching those milestones.
Cheers!
Stephen and Erin Edds
Co-Founders
Garden Party
3 days left! Don't miss out on this opportunity!
May 29, 2018
Hi,
Last week Erin and I were in Boston, Cincinnati and Chicago meeting with angel investors and spreading the word about the company and the brand. We were able to take samples of the new formulations and flavors with us and the response was overwhelmingly positive. We are thrilled that the brand is getting such support outside of Indiana, and investors are impressed with the following:
1) We are launch ready.
2) We have a compelling business model that will allow us to grow quickly with limited capital investment.
3) We are in an attractive space with many successful exits.
4) We've surrounded ourselves with great partners and advisors.
5) Our pivot allows for line extensions and creating a lifestyle brand.
Join us now and help us launch in NYC and California!
Cheers,
Stephen and Erin Edds
Co-Founders
Dan Lee joins our team as an investment advisor!
May 17, 2018
Hi,
Erin and I are thrilled to announce that Dan Lee has joined us as an investment advisor as we continue our Seed Raise. Dan brings incredible insight and experience having overseen over 300 deals over the years as a Chief Credit Officer for several banks and venture capital funds.
TWO WEEKS LEFT to join in as we prepare to take the next step towards global domination of the emerging canned cocktail category. Make your commitment today!
Dan Lee Bio:
Dan is an executive with broad leadership experience in regional and community banks. Areas of focus are sales management, operations, risk, strategic planning, and M&A. Prior management positions include being District Head of Corporate Banking (KeyBank), Market President (Irwin Union Bank), Regional Chief Credit Officer (Regions Bank), and Chief Credit Officer (Union Federal Bank). Dan served on the Strategic Planning Group at KeyCorp.
More recently Dan was hired by several well known private equity groups to turnaround, grow, and sell Bank of the Cascades (Nasdaq: CACB) in the Pacific Northwest. In this role he served on the Executive Management, ALCO, Audit, and Loan Committees while managing all loan operations, credit administration, and bank real estate. In 2017 Cascades merged with First Interstate Bank (Nasdaq: FIBK) to form a $12B banking company in six western states.
Dan has an extensive background in outside leadership positions. Prior board memberships include the ABA Government Relations Council (a national trade association), Cascade Angels (an early stage venture capital fund), Coburn Place (a family shelter), Near North Development Corporation (a community development corporation), Summex Health Management (the largest wellness company in the U.S.), ICBCC (a mezzanine fund), and the Fellowship of Christian Athletes (a ministry focused on coaches and athletes).
Cheers!
Stephen and Erin Edds
Increased payback multiple ends tomorrow!
May 14, 2018
Erin and I want to thank you as we hit our first milestone last week with over $25k raised. We are hard at work with developing the new look and new branding and need your investment to keep the momentum going.
Take the time TODAY to complete your investment and you will receive a 1.5x payback multiple instead of 1.4x! After May 15th until the round closes on May 31st, even if you had initial interest, the multiple offered will go back down to 1.4x.
Our prototype brand won multiple awards, now with the improvements to the flavor profile and branding, we are ready to take our brand to NYC, California and beyond! Help us reach that milestone by completing your investment paperwork today!
Cheers!
Stephen and Erin Edds
stephen@drinkgp.com
erin@drinkgp.com
Savor Society Samples!
May 9, 2018
Hope you are having a wonderful week. We certainly are! Chicago was fantastic and we made some really great contacts with restaurant industry folks and media contacts from around the country that are excited to try Savor Society when we launch it this summer!
On Friday we received the first round of samples from the flavor development firm that is assisting us with the commercial formulations of our flavors, and they knocked it out of the park! They have already gotten started on round two based on our feedback, and we will have the next round next week!
We are so excited to share our innovative and delicious ready to drink cocktails with everyone soon, and your investment will definitely expedite the relaunch!
Stephen and I are available next week for phone calls, coffee or cocktails! Please let us know if you'd like to get together to learn more! One week left to get the 1.5x payback for your investment. Let's chat!
Erin
Discussion
Company Updates
Last day to invest: Help us reach our $50k goal!
May 31, 2018
Erin and I want to thank all of you for your interest during our Localstake raise and for those of you who have invested, a sincere thank you. We are soooooo close to reaching our $50k goal and today is the last day. Can we count on your investment to help push us over the finish line and onwards to world domination?
If you have questions, email Erin at Erin@DrinkGP.com or Stephen at Stephen@DrinkGP.com.
We're so excited about the future of the brand and thanks to you, we're on our way to reaching those milestones.
Cheers!
Stephen and Erin Edds
Co-Founders
Garden Party
3 days left! Don't miss out on this opportunity!
May 29, 2018
Hi,
Last week Erin and I were in Boston, Cincinnati and Chicago meeting with angel investors and spreading the word about the company and the brand. We were able to take samples of the new formulations and flavors with us and the response was overwhelmingly positive. We are thrilled that the brand is getting such support outside of Indiana, and investors are impressed with the following:
1) We are launch ready.
2) We have a compelling business model that will allow us to grow quickly with limited capital investment.
3) We are in an attractive space with many successful exits.
4) We've surrounded ourselves with great partners and advisors.
5) Our pivot allows for line extensions and creating a lifestyle brand.
Join us now and help us launch in NYC and California!
Cheers,
Stephen and Erin Edds
Co-Founders
Dan Lee joins our team as an investment advisor!
May 17, 2018
Hi,
Erin and I are thrilled to announce that Dan Lee has joined us as an investment advisor as we continue our Seed Raise. Dan brings incredible insight and experience having overseen over 300 deals over the years as a Chief Credit Officer for several banks and venture capital funds.
TWO WEEKS LEFT to join in as we prepare to take the next step towards global domination of the emerging canned cocktail category. Make your commitment today!
Dan Lee Bio:
Dan is an executive with broad leadership experience in regional and community banks. Areas of focus are sales management, operations, risk, strategic planning, and M&A. Prior management positions include being District Head of Corporate Banking (KeyBank), Market President (Irwin Union Bank), Regional Chief Credit Officer (Regions Bank), and Chief Credit Officer (Union Federal Bank). Dan served on the Strategic Planning Group at KeyCorp.
More recently Dan was hired by several well known private equity groups to turnaround, grow, and sell Bank of the Cascades (Nasdaq: CACB) in the Pacific Northwest. In this role he served on the Executive Management, ALCO, Audit, and Loan Committees while managing all loan operations, credit administration, and bank real estate. In 2017 Cascades merged with First Interstate Bank (Nasdaq: FIBK) to form a $12B banking company in six western states.
Dan has an extensive background in outside leadership positions. Prior board memberships include the ABA Government Relations Council (a national trade association), Cascade Angels (an early stage venture capital fund), Coburn Place (a family shelter), Near North Development Corporation (a community development corporation), Summex Health Management (the largest wellness company in the U.S.), ICBCC (a mezzanine fund), and the Fellowship of Christian Athletes (a ministry focused on coaches and athletes).
Cheers!
Stephen and Erin Edds
Increased payback multiple ends tomorrow!
May 14, 2018
Erin and I want to thank you as we hit our first milestone last week with over $25k raised. We are hard at work with developing the new look and new branding and need your investment to keep the momentum going.
Take the time TODAY to complete your investment and you will receive a 1.5x payback multiple instead of 1.4x! After May 15th until the round closes on May 31st, even if you had initial interest, the multiple offered will go back down to 1.4x.
Our prototype brand won multiple awards, now with the improvements to the flavor profile and branding, we are ready to take our brand to NYC, California and beyond! Help us reach that milestone by completing your investment paperwork today!
Cheers!
Stephen and Erin Edds
stephen@drinkgp.com
erin@drinkgp.com
Savor Society Samples!
May 9, 2018
Hope you are having a wonderful week. We certainly are! Chicago was fantastic and we made some really great contacts with restaurant industry folks and media contacts from around the country that are excited to try Savor Society when we launch it this summer!
On Friday we received the first round of samples from the flavor development firm that is assisting us with the commercial formulations of our flavors, and they knocked it out of the park! They have already gotten started on round two based on our feedback, and we will have the next round next week!
We are so excited to share our innovative and delicious ready to drink cocktails with everyone soon, and your investment will definitely expedite the relaunch!
Stephen and I are available next week for phone calls, coffee or cocktails! Please let us know if you'd like to get together to learn more! One week left to get the 1.5x payback for your investment. Let's chat!
Erin
Discussion
Hi. It looks like you have a solid product and a good niche. Your presentation is compelling, and your recent news is very positive. My questions are about the financials, and if they are answered somewhere please feel free to point me in that direction. First, why was a huge amount of your revenue earned in one month, after which sales went back down? Second, how much do you have to raise here to reach your projections, and/or how much do you need to raise here in order to not have to take out loans or otherwise get more capital? Finally, you mention using an "aggressive" formula to come up with your projections. What if you flip that and use a conservative formula - how does that affect your answer to the previous question, and would you still have enough success to comfortably pay investors back? Thanks! Alan
Hi. It looks like you have a solid product and a good niche. Your presentation is compelling, and your recent news is very positive. My questions are about the financials, and if they are answered somewhere please feel free to point me in that direction. First, why was a huge amount of your revenue earned in one month, after which sales went back down? Second, how much do you have to raise here to reach your projections, and/or how much do you need to raise here in order to not have to take out loans or otherwise get more capital? Finally, you mention using an "aggressive" formula to come up with your projections. What if you flip that and use a conservative formula - how does that affect your answer to the previous question, and would you still have enough success to comfortably pay investors back? Thanks! Alan
Hi Alan,
Thank you for your questions. First of all, the huge amount of revenue was our initial order to Monarch Beverage in Indianapolis. Our initial plan was to quickly scale inside and outside the state in 2017. However, once we completed distribution in the state, we realized that it would not be wise to expand outside the state until we had a full understanding of our brand and how to present it to the consumer. So we took a step back and used 2017 in Indiana as a "test market" in order to best decide how to move forward.
Our overall raise in Q1 of 2018 will be around $1.25 million. The $50k will cover necessary expenses until the investments are closed. This will provide a runway sufficient enough to reach these goals. I came up with this projections before we signed on Cascadia Managing Brands, so although I list them as "aggressive," with Cascaida on board and with their extensive knowledge and contacts in the beverage industry, these numbers may now be considered as conservative.
Peter Ritz is our contract CFO and is helping us put together these numbers. I can put you in contact with him if that would help. Otherwise, I can answer any additional questions you may have.
Happy Holidays!