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Funded
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Hard Sodas are the hottest beverage trend in 2016, and its only getting started! Garden Party Botanical Hard Sodas incorporates a premium, craft element to the growing Hard Soda category that is expected to nearly double to $6.5 billion in sales by 2018. Garden Party will utilize key partnerships to create and produce the product without heavy capital investment, allowing the company to focus their resources on marketing and selling the brand.
Financial Summary
Previous Fundraise Summary
| Security Type | Convertible Note | |
|---|---|---|
| Investor Eligibility | All Investors |
Offering Materials
There are no offering materials available for this business. Check back soon.
Financials
This is an overview of the previous and planned financings of the business, including the capital needs the business is looking to cover in the current financing.
Funding Uses for Target Raise ($25 k)
Start Up/Development
$10,000
| Description | $5,000 for business insurance, $5,000 for legal and accounting costs for the launch period (July-October) |
|---|---|
| Timing | A one-time payment when investments close. |
Location/Buildout
$6,000
| Description | The company plans to rent office space at the new Speakeasy space in Downtown Indianapolis. The cost covers 3 months of rent plus parking and furniture. |
|---|---|
| Timing | A one-time payment when investments close. |
Other
$5,000
| Description | Localstake placement fee |
|---|---|
| Timing | A one-time payment when investments close. |
Funding Uses for Max Raise ($70 k)
In addition to target raise
Build Inventory
$24,000
| Description | Working capital buffer |
|---|---|
| Timing | A one-time payment when investments close. |
Remaining funding uses include cash buffer and Localstake Marketplace fees. See offering materials for full details.
Q&A
Team
Stephen Edds
Co-Founder/C.O.O.
Stephen has 25 years’ experience in sales and marketing and left his job at a publisher to work for Erin and serve as the National Sales Manager for Hoosier Momma. During his 4 year tenure, he secured distribution deals with 14 separate distributors as well as chain placement in Kroger, Meijer, Walmart and Sam’s Club. That succes is due to his hands-on approach to relentlessly and passionately promote and sell the brand at every opportunity. Stephen is also the author of three books, including “The Losing Game: Why You Can’t Beat Wall Street,” which led to the creation of a publishing company to self-publish the book. Stephen appeared on more than 40 radio programs across the country during the promotion tour. Stephen has a BA in Political Science from Hanover (IN) College.
Erin Edds
Co-Founder / President
- Named “One to Watch in Local Foods” by the Indianapolis Star in 2011;
- Nominated as “10 to Watch in Indianapolis” in 2012;
- Named a “Local Hero in Artisan Foods” by Edible Indy in 2015;
- Featured appearances on Inside Indiana Business, Indy Style, Fox 59, WISH-TV, and in the Indianapolis Star, Indianapolis Monthly and Ivy Tech Community College Magazine.
In May 2010, Erin co-founded Hoosier Momma, LLC. Starting as a farmers market product, Hoosier Momma Bloody Mary Maker grew rapidly to include distribution in 19 states with over $500k in sales and a Top 25 category performer nationally by 2014. The company was featured on the front page of the Food Section of the LA Times, and received additional praise from TIME, Chicago Tribune, Imbibe, Midwest Living, Tasting Panel and American Express OPEN Forum, just to name a few. Hoosier Momma Bloody Mary Maker was selected to be served at the Official NFL Tailgate at Super Bowl 46 in Indianapolis and Super Bowl 47 in New Orleans.
Edds is passionate about using her culinary and entrepreneurial experience to help students at Ivy Tech. She currently serves on the Alumni Board for the college, and the Hospitality School Advisory Council where she is working to help design the Hospitality Entrepreneurship Certificate Program. 205 will win in School 91
Wild Flavors
Service Provider
WILD Flavors and Specialty Ingredients focuses on outstanding flavor, functionality, quality, and safety of its products. WILD Flavors and Specialty Ingredients is committed to developing innovative products that maintain a leading position in the market. With advanced technological expertise in superior taste, functional health, and natural colors, WILD Flavors and Specialty Ingredients delivers first-class ingredients to the food and beverage industry.
With over 80 years of history, WILD Flavors and Specialty Ingredients’ aim has consistently been to produce and provide the food and beverage industries with raw materials using natural ingredients. WILD Flavors and Specialty Ingredients has carried this mission into the 21st century, offering customers unsurpassed quality and consistency, innovative technologies, responsive service, and, of course, great taste. WILD Flavors and Specialty Ingredients has the reputation as a “major think tank” for modern product ideation and design, research and innovation, and we have never strayed from our founding mission of researching, developing, and creating the best possible natural food and beverage ingredients for our customers.
Whether our customers require innovative flavors, organic-compliant colors, superior finished products, or environmentally friendly packaging alternatives, WILD Flavors and Specialty Ingredients is their one-stop-resource. WILD Flavors and Specialty Ingredients is dedicated to providing unique solutions to the food and beverage industry and continue to focus on our customers’ requirements while maintaining total quality throughout the entire process.
WILD Flavors and Specialty Ingredients offers everything from ideation to product development, supply chain management through commercialization and technical support as complete solutions to the companies we work with.
Through proprietary resources, such as our N.E.X.T. Team - New Emerging eXciting Trends™ - and constant communication with our global research and innovation groups, WILD Flavors and Specialty Ingredients is able to review and analyze international trends and market data and forecast the direction of the marketplace to help our customers stay at the forefront of the industry.
Production Services International
Service Provider
Beverage Formulation & Development Experts, Contract Manufacturer, Beverage Consulting & More
Beverage visionaries worldwide have turned to Production Services International (PSI) for turnkey beverage production, beverage operations consulting, contract packing management, materials procurement, fulfillment and logistics management. By expertly navigating the beverage industry for our clients, PSI empowers you to stay focused on marketing and selling your brand.
City Brewing Company
Service Provider
City Brewing Company - is the premier contract beverage producer in the country. Between our three production facilities, we have the capacity to package over 130 million cases annually. All our facilities have the capability to produce beer, flavored malt beverages, teas and energy drinks in a variety of bottle and can sizes and configurations. We pride ourselves in quality and reliability for our customers, which include some of the largest beverage companies in the country. Our facilities, coupled with the experience and dedication of our skilled employees, enable our customers to meet the demands of an ever changing marketplace.
Ice Miller
Service Provider
Built on a 100+ year foundation of legal service, Ice Miller LLP is committed to helping our clients stay ahead of a changing world.
Our diverse client base ranges from start-ups to Fortune 500 companies and from governmental entities to educational organizations and pension funds. Our clients span the business economy from service to industrial to tech. In the non-profit sector our experience includes work with charitable, fiduciary, educational and governmental entities. Our attorneys strive to develop a deep understanding of each client's needs in order to help them build, grow and protect their most valued assets.
Ice Miller's clients are often economic and community drivers. Many are leaders in their fields and sectors. We work collaboratively with them to achieve their goals. To do that, we offer our greatest strength: our people. Ice Miller is a talent mosaic with the ability to bring the exact legal skills needed for specific projects from the routine to the complex. Every professional at Ice Miller is fully and deeply committed to providing our clients with innovative, responsive, relevant and cost-effective solutions. Our attorneys help clients protect their interests and build an advantage through a variety of practice groups.
Founded in 1910, Ice Miller has more than 300 lawyers and 40 paraprofessionals located in offices in Chicago; Cleveland; Columbus; DuPage County, Ill.; Indianapolis; New York; and Washington, D.C.
Somerset CPAs and Advisors
Service Provider
Since our founding in 1960, when we were originally known as Whipple & Company, Somerset CPAs and Advisors has been dedicated to looking after our clients’ best interests. Decades of expanding our client base and services, along with continued growth and mergers, have made us what we are today—one of the most trusted and respected accounting firms in the region.
With our office centrally located in Indianapolis, we can easily serve our clients throughout the nation. And as a member of the BDO Alliance USA—a nationwide association of independently owned accounting and consulting firms—we have access to BDO International, which gives us the resources, services and technical knowledge to provide professional support and expert advice for our clients doing business internationally.
About Garden Party Botanical Hard Soda
Company Updates
Last call...last call for alcohol!
September 2, 2016
We are extending the Garden Party round through the holiday weekend until Tuesday, Sept 6. In addition, there will be an additional piece of information related to the launch occurring this weekend which we will be announcing.
But NOW is the time to move forward with the investment to get the paperwork in place by the 6th. What info are you needing to make this happen? Let us know at stephen@drinkgp.com or erin@drinkgp.com.
Garden Party in Sept Issue of Indianapolis Monthly
August 26, 2016
If you check out page 50 of the September issue of Indianapolis Monthly, you'll see yet another story about Garden Party Botanical Hard Soda building the momentum of the brand in the final two months before launch. In addition, Garden Party's Erin Edds will be also have an article in the Visit Indy Visitor's Guide given out in hotels and businesses across Indianapolis. Erin is one of only six people featured to list their favorite Indianapolis destinations.
As we close out our Localstake raise in the next couple of weeks, now is the time to make that step from the interest phase to the commitment phase and RSVP for the Garden Party! If you have any questions before making your investment, contact Erin Edds at erin@drinkgp.com or Stephen Edds at stephen@drinkgp.com.
New 4-pack packaging and campaign update
August 20, 2016
The next phase our our development is complete with the 4-packs cardboard wraps which highlights the theme of a "party in a box." Take a look at the photos.
Also, as Erin stated in the IBJ article, we have reached a point in our fundraising where we have the minimum capital necessary to launch the brand in October. With that in mind, we are going to close this round of funding through Localstake on Aug 31st. However, the more funds we can close before Sept 1, the more we can devote to the launch. If you are listed as an interested investor and would like to complete the process, please move your status to commitment so we can begin getting the Indiana VC Tax Credit paperwork submitted and the investment completed.
Thank you for your interest in Garden Party and I hope we can count you as an investor when we close out this round.
Garden Party to set up shop at Speakeasy Downtown
July 29, 2016
We are happy to announce that as of September 1, Garden Party will have an office at the new Speakeasy Downtown at the Morrison Opera House building at 47 South Meridian in Indianapolis. The advantage of having a spot at the Speak Easy Downtown is it allows startups like ours an opportunity to purchase only the space we need on a month-to-month basis without having to sign a long-term lease and have the flexibility to scale that space up when needed.
It also gives us a visible space, as the window of our office will face the main area, which will be used for events and for members to hang out and work. This gives us another way to advertise the brand and continue networking with entrepreneurs and business leaders.
According to the Indianapolis Business Journal, the Opera Place building, which was built around 1870, has rich historical character, both on its interior and exterior. It was added to the National Register of Historic Places in 1979.
Located two blocks south of Monument Circle in the heart of downtown Indianapolis, the four-story building boasts arched windows on its upper floors and an Italianate-style cornice at the roof. Its interior is marked by a brick facade; exposed wood beams and trusses; cast iron columns and more. According its National Register application, the Italianate design that the building's exterior typifies "was popular for commercial buildings in this area of Indianapolis from the period just before the Civil War to about 1880."
This fulfills another step in our development process as we work towards our Fall launch.
Initial commitment target reached!!
July 21, 2016
Thank you!
We have reached our initial commitment target and are finalizing the process to close 82% of those commitments by early next week. But our work has just begun. We know investors sometimes like to wait until the "first check is written" before moving forward with a commitment, so as other Localstake investors lead the way, hopefully this will encourage you to get involved.
We also have an updated video for you to watch. Jim Cota and his team at Rare Bird did a tremendous job in just a few days to have this ready for Innovation Showcase. They are a first-class organization, one of the many we are working with to bring this product to market this fall. Log in to our Localstake page to watch the video and complete your review.
Please take that next step and join those investors who believe that Garden Party will revolutionize the hard soda market.
Discussion
Fundraise status: No current fundraise
You cannot express interest at this time. Check back soon!
Your status: No interest
Express Interest
If the business begins fundraising, you will be able to review and complete the investment steps.
Expressing Interest FAQ
Expressing interest covers a few different functions. First, it acts as your indication to the business that you have a potential interest in considering an investment. It is also the means by which you are able to access additional materials from the business. The reason you must express interest to view this information is so that the business can keep track of who has accessed their sometimes confidential information. Lastly, expressing interest allows you to keep in touch and stay updated on the progress of the business as they work through their fundraise.
An expression of interest is non-binding. Providing a dollar amount of interest to the business is exclusively a way for them to get a better understanding of whether there is sufficient aggregate interest from investors to support their fundraise goals. If you do not provide a dollar amount to the business, this is fine, but they may decide to cancel their fundraise if they do not have a clear enough picture as to whether there is enough interest to meet their goals.
Yes. Interest can be cancelled at any time, and after cancelling the business will have no means by which to contact you. If you cancel your interest, you can always express interest again if you change your mind.
Yes. The business will be able to contact you through Localstake Marketplace platform messaging. They will not receive any other personal contact information (i.e. email address, phone number, etc.).
When you express interest in a business, they will receive a notification that you are interested. On their investor management interface, they will see your name, state of residence, occupation, and amount of investment.
Company Updates
Last call...last call for alcohol!
September 2, 2016
We are extending the Garden Party round through the holiday weekend until Tuesday, Sept 6. In addition, there will be an additional piece of information related to the launch occurring this weekend which we will be announcing.
But NOW is the time to move forward with the investment to get the paperwork in place by the 6th. What info are you needing to make this happen? Let us know at stephen@drinkgp.com or erin@drinkgp.com.
Garden Party in Sept Issue of Indianapolis Monthly
August 26, 2016
If you check out page 50 of the September issue of Indianapolis Monthly, you'll see yet another story about Garden Party Botanical Hard Soda building the momentum of the brand in the final two months before launch. In addition, Garden Party's Erin Edds will be also have an article in the Visit Indy Visitor's Guide given out in hotels and businesses across Indianapolis. Erin is one of only six people featured to list their favorite Indianapolis destinations.
As we close out our Localstake raise in the next couple of weeks, now is the time to make that step from the interest phase to the commitment phase and RSVP for the Garden Party! If you have any questions before making your investment, contact Erin Edds at erin@drinkgp.com or Stephen Edds at stephen@drinkgp.com.
New 4-pack packaging and campaign update
August 20, 2016
The next phase our our development is complete with the 4-packs cardboard wraps which highlights the theme of a "party in a box." Take a look at the photos.
Also, as Erin stated in the IBJ article, we have reached a point in our fundraising where we have the minimum capital necessary to launch the brand in October. With that in mind, we are going to close this round of funding through Localstake on Aug 31st. However, the more funds we can close before Sept 1, the more we can devote to the launch. If you are listed as an interested investor and would like to complete the process, please move your status to commitment so we can begin getting the Indiana VC Tax Credit paperwork submitted and the investment completed.
Thank you for your interest in Garden Party and I hope we can count you as an investor when we close out this round.
Garden Party to set up shop at Speakeasy Downtown
July 29, 2016
We are happy to announce that as of September 1, Garden Party will have an office at the new Speakeasy Downtown at the Morrison Opera House building at 47 South Meridian in Indianapolis. The advantage of having a spot at the Speak Easy Downtown is it allows startups like ours an opportunity to purchase only the space we need on a month-to-month basis without having to sign a long-term lease and have the flexibility to scale that space up when needed.
It also gives us a visible space, as the window of our office will face the main area, which will be used for events and for members to hang out and work. This gives us another way to advertise the brand and continue networking with entrepreneurs and business leaders.
According to the Indianapolis Business Journal, the Opera Place building, which was built around 1870, has rich historical character, both on its interior and exterior. It was added to the National Register of Historic Places in 1979.
Located two blocks south of Monument Circle in the heart of downtown Indianapolis, the four-story building boasts arched windows on its upper floors and an Italianate-style cornice at the roof. Its interior is marked by a brick facade; exposed wood beams and trusses; cast iron columns and more. According its National Register application, the Italianate design that the building's exterior typifies "was popular for commercial buildings in this area of Indianapolis from the period just before the Civil War to about 1880."
This fulfills another step in our development process as we work towards our Fall launch.
Initial commitment target reached!!
July 21, 2016
Thank you!
We have reached our initial commitment target and are finalizing the process to close 82% of those commitments by early next week. But our work has just begun. We know investors sometimes like to wait until the "first check is written" before moving forward with a commitment, so as other Localstake investors lead the way, hopefully this will encourage you to get involved.
We also have an updated video for you to watch. Jim Cota and his team at Rare Bird did a tremendous job in just a few days to have this ready for Innovation Showcase. They are a first-class organization, one of the many we are working with to bring this product to market this fall. Log in to our Localstake page to watch the video and complete your review.
Please take that next step and join those investors who believe that Garden Party will revolutionize the hard soda market.