Ogden's Own Distillery makes award-winning quality craft spirits.
Financial Summary
Previous Fundraise Summary
| Security Type | Common Equity | |
|---|---|---|
| Investor Eligibility | All Investors | |
| Minimum Investment | $495 | |
| % Offered | 8.68% | |
| Voting Rights | Limited | |
| Dividend | At company's discretion | |
| Valuation | $20,000,000 |
Offering Materials
You may download these documents for your own use.
Investment Perks
Expired 06/30/2019 | $499,988.92
Diamond
Investors of $500,000 or more will receive Platinum perks plus our staff will develop four specialty cocktails and serve at a one-day event of your choosing for up to 100 people anywhere in the continental US.
Expired 06/30/2019 | $199,993.32
Platinum
Investors of $200,000 or more will receive Gold perks, plus a catered cocktail party for up to 50 guests at a location of their choosing, and a named cocktail at the distillery bar.
Expired 06/30/2019 | $99,991.04
Gold
Investors of $100,000 or more will receive the 1st Wife perks, plus a private cocktail party for up to 30 guests at a private location of their choosing. Name registered for a drawing to name a cocktail at the distillery bar opening in 2020.
Expired 06/30/2019 | $74,993.28
1st Wife
Investors of $75,000 or more will receive the 2nd Wife perks, plus invite to participate in a regularly scheduled quarterly call with Ogden’s Own Distillery, Inc. senior management.
Expired 06/30/2019 | $49,995.52
2nd Wife
Investors of $50,000 or more will receive the 3rd Wife perks, plus “creating unique cocktails” class at the new distillery location in 2020. Then participate in a private R & D session creating the custom cocktail menu for the new bar in the distillery slated to open 1st Quarter of 2020.
Expired 06/30/2019 | $19,995.96
3rd Wife
Investors of $20,000 or more will receive the 4th Wife perks, plus invite to an exclusive private pre-launch event for new distillery location. A choice of bar sign from our brands for the “man cave.”
Expired 06/30/2019 | $7,497.08
4th Wife
Investors of $7,500 or more will receive the 5th Wife perks, plus 15% off at our retail location on all items excluding spirits. First-hand bottling line experience for a day.
Expired 06/30/2019 | $2,495.28
5th Wife
Investors of $2,500 or more will receive limited edition Ogden’s Own Distillery t-shirt, two shareholder Moscow mule mugs.
Expired 06/30/2019 | $494.56
For Everyone
All investors will receive two tickets to the Annual Therapy Session (and presentation of the annual report.) They will also receive the Annual Owners Anniversary gift. All investors will receive invites to products launches, the new distillery location opening party, and many other events we are active participants in.
Expired 04/24/2019 | $7,497.08
Early Bird
All investors who invest $7,500+ by 11:59pm on April 24th will receive the next level of perks! (one wife up from your investment amount. I.e., invest $20,000, and you get 2nd Wife status.)
Pitch Deck
Financials
Financial projections are subject to certain risks of the business and may not be achieved. Projections only contemplate projected cash flows, are unaudited and may not be formulated in accordance with US Generally Accepted Accounting Principles. Consult the investment materials for more information on business specific risks and a discussion of the key risks that may impede the achievement of the revenue forecasts presented. There is no guarantee that an investment may achieve any level of return. Review our Risks of Investing before making an investment decision.
This is an overview of the previous and planned financings of the business, including the capital needs the business is looking to cover in the current financing.
Funding Uses for Target Raise ($500 k)
Marketing/Sales
$175,000
| Description | Marketing efforts to support expansion into AZ, NV, CA, NM through distribution deal with large supermarket chain. |
|---|---|
| Timing | 5 monthly payments beginning when investments close. |
Equipment Purchase
$150,000
| Description | Proceeds may also be used for minor equipment purchases and upgrades for operations. Proceeds are NOT being used to cash out any existing shareholders. |
|---|---|
| Timing | A one-time payment 12 months after investments close. |
Build Inventory
$100,000
| Description | Inventory purchases to support expansion efforts related to new distribution deal |
|---|---|
| Timing | 5 monthly payments beginning when investments close. |
Other
$60,000
| Description | Professional fees for legal reviews, accountants, attorneys, filings etc. |
|---|---|
| Timing | A one-time payment when investments close. |
Funding Uses for Max Raise ($1.9 mil)
In addition to target raise
Marketing/Sales
$500,000
| Description | Additional marketing efforts to support expansion into AZ, NV, CA, NM through distribution deal with large supermarket chain. |
|---|---|
| Timing | 20 monthly payments beginning 1 month after investments close. |
Build Inventory
$500,000
| Description | Additional inventory purchases to support expansion efforts |
|---|---|
| Timing | 5 monthly payments beginning when investments close. |
Other
$358,009
| Description | Additional working capital |
|---|---|
| Timing | 10 monthly payments beginning when investments close. |
Remaining funding uses include Localstake Marketplace fees. See offering materials for full details.
$5,452,156 from Other Financings
Outside Investors
(Equity)
$5,000,000
| Source | Outside Investors |
|---|---|
| Structure | Equity |
| Date Closed | January 15, 2021 |
Bank
(Debt)
$42,156
| Source | Bank |
|---|---|
| Structure | Debt |
| Date Closed | January 1, 2015 |
Bank
(Debt)
$320,000
| Source | Bank |
|---|---|
| Structure | Debt |
| Date Closed | June 24, 2013 |
Founders
(Establishment of Company)
$90,000
| Source | Founders |
|---|---|
| Structure | Establishment of Company |
| Date Closed | April 1, 2009 |
Q&A
Do you have current customers?
Presently a majority of our business is in the State of Utah. Being a control state, Utah is a dependable customer from distribution through billing. We typically receive a monthly order which is paid within 2-3 weeks of delivery providing a consistent and dependable cash flow.
We also sell in Idaho, Michigan, Nevada, Oregon, Wyoming, Montana and California.
We've just recently launched in 38 Smith's grocery stores in Las Vegas. Smith's is a part of the nationwide Kroger system of grocery stores which include Ralphs, Kroger, Smiths and other retail outlets totaling about 1,680 stores nationwide.
Who are your target customers?
Target consumers are people in our target geographic markets who are of legal drinking age. We presently have several brands that hit different age and gender demographics.
What is your current customer pipeline?
All states in the US operate under the three-tier system where the manufacturer never sells directly to the consumer, but instead to a third party through a broker/agent relationship. We are currenly expanding our broker relationships on a state-by-state basis.
What market(s) are you in?
Utah, Idaho, Michigan, Nevada, Oregon, Wyoming, Montana and California. We also have an online retailer in CA who can ship to approximately 25 states directly to the consumer.
Who are your competitors?
Competitors are wide-ranging in scope as well as the ability to execute. In Utah, like all states, the interest in craft spirits market has grown tremendously in the past few years. There are now about 13 distilleries in the local area. This is common in all states. In the US there are now over 1,600 small distilleries.
From American Craft Distillers Association -as of Oct. 2017 -There are 1,589 craft distilleries now in the US as of fall of 2017 - defined as doing less than 394,000 9L cases. The number of distilleries expanded by 20.8% August 2016 to 2017. Average # of cases by distillery 4,060. (Ogden’s Own 15,624)
Less than 2% (24 total or 1.7%) of craft distilleries are responsible for 57% of the craft cases sold. Leaves 43% for the other 98% That’s out of 5.8 million cases sold. It means the top 24 are averaging 139,000 cases per year. Or expressed another way: 43% equals 2.494 million cases split by 1,557 distillers = 1,601 cases as an average for the “ the 98%.”
92% are classified as 0-10,000 proof gallons (5,258 cases). They sell 566 cases per year as an average. We are in the 94–95th percentile as far as sales go.
6.3% of craft distillers sell between 5,258 and 52,576 cases. That’s us along with 90 other distilleries in the US. The average in this 6.3% group is 19,000 cases per year.
CA, NY, WA, TX, CO make up 34.2% of the locations of distilleries, five more states make up 17.8% making 20% of the states representing 50% of the sales. According to Google, 9 states make up 50% of the population.
NY 123
CA 148
TX 86
CO 80
WA 106
PA 62
Michigan 53
Ohio 47
Ill 38
Tennessee 40
Kentucky 43
Florida 47
NC 57
Virginia 42
Utah 13
Idaho 12
Nevada 14
Iowa 18
Small distillers sell 92% of sprits in their home state.
Large craft sell about 50% in home state, (The 119,000 cases folk)
Average distillery is projecting 10% growth.
What is your competitive advantage?
We make quality, unique spirits at a reasonable price. The brands have an interesting history and story that piques the consumer's interest and they keep coming back for the quality.
How do you sell your product or service?
The approach to spirits sales is driven a lot by the state in which you are operating in given the varying laws. Our strategy is to maximize sampling opportunities as well as building strong interpersonal relationships with our partners in each state.
In Utah, we engage a small broker who supplements our in-house team. Most states require that we have a broker-relationship in the state. In Michigan, we supplement our broker arrangement with a contract employee who specifically represents our brands. In markets it is allowed, we strive to have direct to the consumer experience with our product through event sponsorship and in-store samplings.
How do you market your product or service?
Our main focus is by giving the consumer a direct experience with the product through tasting or sponsorship events.
Provide us with some background on your products and services.
Ogden’s Own was a concept for Timothy Smith for many years before it came to fruition. Toying with the idea of starting a distillery as early as 2004, Tim began learning about the legalities and through the year filed all the paperwork necessary to make it happen. In 2008 he began exploring the idea of bringing in partners to make the dream a reality, In July of 2008 Steve Conlin and Tim Smith met and developed a business plan that would allow for partners to come in and fund the launch.
Through already established relationships Conlin raised funds, and Ogden’s Own Distillery launched in 2009.
From a small 1,000 sq. ft. facility in 2009 the company introduced Underground Herbal Spirit to the Utah market. The quality of the product earned a Double-Gold medal at the prestigious 2010 San Francisco World Spirits Competition (Double-Gold indicates that all 20 judges rated it a gold-medal level winning product.)
In Dec. of 2012, the company introduced Five Wives Vodka which garnered international acclaim when Idaho banned it due to its name and the subsequent First Amendment battle over commercial free spirit.
The growth from the success of these two products resulted in the company having store raw goods in offsite locations and the search for a new place to make the notorious spirits.
2013 brought about the transition to a new 6,400 sq. ft. building where it currently operates at 3075 Grant Ave.
The room created the ability to introduce Porter’s flavored whiskeys, Madam Pattirini Gin, Five Wives Premium Potato Vodka as well as size extensions in all products.
As of present time products made by Ogden’s Own Distillery represent six of the top 10 spirits made and sold in Utah (There are currently 70 products made by 12 distilleries.) Five Wives Vodka has higher sales number than the bottom eight combined. All eight of our products are in the top 20 products by sales.
What is your product development timeline?
Product development times vary. Some products can be in development for years or can be turned in times as short as a few months. Typically we spend 6-9 months creating, testing and then releasing a new product.
What is your production process?
Our production process varies by product. In a nutshell, we are presently a rectifying/blending company who takes high alcohol percentage spirits produced at another location and take them further through our own processes including filtration, flavoring, bending with treated water, etc. to create unique products. Our partners include flavor houses like Kerry Foods, producers like Pharco-Aeper, MGP and others. Our bottles are produced by Berlin Packaging. Label by Litho-flexo.
What is the composition of your current team?
Our current team is lean and efficient.
Steve Conlin is the CEO/President who oversees daily operations, marketing, HR, etc.
Timothy Smith is the production manager who manages production, inventory, shipping etc. he has two employees who assist in this area.
Dean Dandenau is responsible for growing sales outside of Utah. He's just recently joined the daily operations.
We have a Utah sales rep., an administrative assistant who also coordinates special events and a part-time employee who operated our small retail outlet.
Management also reports to an executive team on a semi-monthly basis consisting of Andy Jorgensen, Michael Glasmann and Stu Smith.
Provide detail on your hiring plans
In 2019 we are aiming to increase specific market representation in regional markets such as we currently have in Michigan. We also plan to hire additional production staff to increase the efficiencies of developing additional products and brands.
Where is the property located?
Design and construction plans have been completed on a new 30,000 sq. ft. facility. Financing has been secured for the project through Zions Bank, Utah CDC, and Ogden City. Completely separate from this raise.
The existing building is part of Ogden's Own Distillery Inc. and will be sold upon completion of the new project.
Team
Steven Conlin
President and CEO
Background Check
CEO/President - Manages daily operations from payroll to marketing.
Timothy Smith
Founder, Production Manager
Background Check
Production Manager, founding member, creates and bring our tasty spirits to market.
Mitchell Moncur, CPA
Service Provider
Jones Simkins Certified Accountants
Smith's Supermarkets
Service Provider
We have a new distribution agreement with Kroger for Smith's Supermarkets across the Southwest. A pilot has started with 35 stores around Las Vegas.
Vinelore
Service Provider
Vine Lore is a locally owned alcoholic beverage brokerage, made up of knowledgeable educators and passionate advocates for food and wine culture in the Mountain West.
Johnson Brothers
Service Provider
Johnson Brothers is a family-owned wine, spirits, and beer distributor with headquarters in St. Paul, Minnesota.
Benchmark Beverage Company
Service Provider
Benchmark Beverage Company is an AFPD Company that was created on the idea that every brand matters and needs representation. We specialize in Michigan made, craft, hand crafted and boutique spirits which have the capability to grow and prosper within their categories.
Drink Think
Service Provider
Drink Think is a concierge brokerage firm and premier sales force representing local, national, and international distilleries.
Hayden Spirits
Service Provider
As the newest broker of spirits in Idaho and Montana, we've partnered with select brands to bring the full spirits experience to our customers so they can bring your brands to life with their consumers.
About Ogden's Own
Location Details
| Status | Owned |
|---|---|
| Location Type | Manufacturing Facility |
| Comments | 6,400 sq. foot bottling and officing facility. Small retail space with Utah package agency for selling product on-site. |
Company Updates
Messages
April 16, 2021
Hey everyone,
Sorry about the multiple messages last night. Obviously a technical issue with our messaging system. We were unaware that the message from January had not reached everyone.
Needless to say, we are happy to have all these canned cocktails available. We are hoping for word soon as to when they will be available in the DABC stores!
Happy Friday!
Steve Conlin
Porter's Huckleberry Lemonade & Peach Iced Tea
April 15, 2021
We are happy to announce that beginning Friday, April 16, at 11 am, we will begin selling our new Porter's Huckleberry Lemonade and Porter's Peach Iced Tea canned cocktails!
Come by our package store and grab some while ya can!
Stay tuned for more announcements next week regarding annual reports and a meeting as well as some upcoming events!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc
Porter's Huckleberry Lemonade & Peach Iced Tea
April 15, 2021
We are happy to announce that beginning Friday, April 16, at 11 am, we will begin selling our new Porter's Huckleberry Lemonade and Porter's Peach Iced Tea canned cocktails!
Come by our package store and grab some while ya can!
Stay tuned for more announcements next week regarding annual reports and a meeting as well as some upcoming events!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc
Five Wives Vodka Soda in a Can!
January 22, 2021
Greetings everyone,
We wanted to let everyone know that we are releasing another canned cocktail! Five Wives Vodka Soda with a hint of lime. Labels are being printed as I type. We anticipate them being available at the distillery store on Monday, February 1, 2020. (If there is any delay in printing, we will give an update ASAP. )
I have to admit, I've never been much of a vodka soda drinker, but this product has won my heart. It is so smooth. The lime is barely perceptible, but just enough to take any edge off. Through the development process we've had several people state they can't taste any vodka in it at all - at 7% ABV. Tim and the team have done an excellent job!
The DABC has shifted to reviewing new products twice per year for distribution through the DABC stores. For the time being, our canned products will only be available at our store at 615 W. Stockman Way in Ogden. We've submitted both these products for review in May. Yes, we too, find this ridiculous. But you can still have the DABC deliver, by-the-case, the products to the store you shop. Go to the store and tell them you'd like to place a "special order." The code for the Five Wives Moscow Mules: 059436. The process takes a couple of weeks, even though we usually run the case down to the DABC the day of the order.
We will not have a code for the Vodka Sodas until we deliver them to the DABC with a label.
As always, you can always message the DABC asking that they carry our products by using the following link: https://abc.utah.gov/contact-us/
They seem pretty adamant about following their procedures right now, but, as a government entity, they tend to be hypersensitive to consumer feedback. We invite you to gently encourage the DABC to carry Five Wives Moscow Mules at your favorite DABC store. We will have to do the same with Five Wives Vodka Soda once available.
Our store is now open 11-7pm M-F and 11-5pm on Saturday. We hope this makes it more convenient for people to stop in for these products.
2021 is off to a great start and there will be more updates to come.
Sincerely,
Steve Conlin
Ogden's Own Distillery, Inc.
steve@ogdensown.com
New store hours!
January 11, 2021
Happy New Year everyone,
We are happy to announce we will be extending our store hours at Ogden's Own Distillery effective January 19, 2021
The package store at 615 W. Stockman Way, Ogden, will be open Monday - Friday 11-7 pm and Saturday 11-5 pm. (Closed on Federal and State holidays as always - January 18th for example).
Stop in and avoid liquor store lines! Remember, presently, it's the only location where you can pickup the new Five Wives Moscow Mules in cans. We hope to update you on other canned cocktails very soon. Stay tuned!
Sincerely,
Steve Conlin
Ogden's Own Distillery
Five Wives Ready-to-Drink Moscow Mules!
December 11, 2020
We are happy to announce that Five Wives Moscow Mules in cans will be available starting today at noon, Friday, December 11, 2020, at the distillery store located at 615 W. Stockman Way in Ogden. We hope to have them in DABC stores soon, but as always, are at their mercy. We know they won't be reviewing products for a while. For the forseeable future, our store will be the only location to pick them up.
Each 12-ounce can is enough for two cocktails at 10% ABV and are priced at $3.33 each can. Come on by and pick up this year's best stocking stuffer. (You can grab them cold and ready-to-drink right out of our chiller!)
We'll be announcing some additional canned cocktails soon!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
New location at 615 W. Stockman Way, Ogden
April 28, 2020
Greetings!
We are proud to announce that we will commence operations at 615 W. Stockman Way, Ogden on Wednesday, April 29, 2020!
The building is still being painted, the landscaping being installed, and the fence being put up. The bar isn't finished, the amphitheater doesn't have grass, nor could we gather if they did. No matter, we start the next chapter of Ogden's Own Distillery, Inc. with our package store opening up and production ramping up in the new digs. For now, we will maintain the 11 am-5 pm, Monday through Friday, hours as we get through this whole COVID-19 paradigm change. We hope these hours will be extended as time goes by.
Give us a few days to settle in before coming by and asking for tours, please. We are still crazy busy with hand sanitizer and catching up from all the disruption a move causes. Trust us, we are going to throw a party when all fo this calms down! Thanks for being along for the ride.
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Pretty nice recognition ...
March 31, 2020
We've felt quite confident we've been taking the right steps through the COVID 19 pandemic. Today, we were mentioned along some of the biggest brands in the world for it.
I couldn't be more proud of our team as we continue to take care of business and the community at the same time!
Stay safe and read on:
Sincerely,
Steve Conlin, CEO
Ogden's Own Distillery
February Update
February 26, 2020
Greetings everyone -
A little update from us as there has been a lot going on in February. Below I will put the links to the press we received during the month which included a couple of great reviews on GoodSpiritsNews.com, LA-story.com and a mention on Advocate.com which has over 4 million unique visitors each month.
In addition to the published pieces, I've done interviews with The Independent UK in London and Beverage Master Magazine. Release date of those articles is unknown.
The building continues to move along. While we haven't had a ton of snow, the consistent colder temps and the rain that turned the lot into a mud bog has slowed things down. The scheduled date for completion of interior is still the end of March. Site work remains a bit unknown and contingent upon temperatures and rainfall. I've attached a couple of pics from yesterday. We are getting excited as things are finally taking form from the 2-D drawings we've been looking at all year! We will let you know once we schedule a celebratory event around the occupancy of the building!
Liquor licenses still look to be an issue that we will have to deal with. Yesterday's DABC meeting yielded the issuance of one licence for ten applicants. One more is available next month. The Utah House of Representatives bill 399 has proposed many adjustments to the liquor laws. One of the adjustments is to allow bought licenses to cross county lines which they are not allowed to do presently. There doesn't appear to be any adjustments for population quotas regarding the number of licenses nor (according to the Salt Lake Tribune today) appear to be any appetite from the legislature to make any change in that manner. Perhaps putting a call into your Representatives and/or Senators would help.
Last but certainly not least, we have launched in Lee's Liquors in Las Vegas in the last couple of weeks and are happy to announce that Lee's has moved our product to the Reno and Wendover stores as well! We completed nine tastings our first weekend in the market and they went very well. We received a nice replenishment order just yesterday. Please continue to tell your friends who go to Las Vegas or live there to go grab a bottle of their favorite Ogden's Own products (or one of each)!
We'll be in touch soon with more updates.
Sincerely,
Steve Conlin
Feb. Press:
https://mashing-in.com/2020/02/03/tasting-notes...
https://la-story.com/2020/02/make-valentines-da...
https://goodspiritsnews.wordpress.com/2020/02/1...
January Media Update
January 31, 2020
Greetings everyone -
Happy Superbowl Weekend. We want to close out the month by sharing January's links to media stories about Ogden's Own products. Porter's Rye Whiskey received quite a bit of media interest and the reviews lined up pretty consistent with what one would expect of a 3-year-old whiskey.
The review of Underground from Drinkhacker.com was excellent giving Underground Herbal Spirit an A- on their rating scale.
"The nose immediately evokes a likable, Jagermeister-like elements of raisins, mulling spices, cardamom, and a significant licorice character. The palate continues the theme, pouring on the licorice and giving it a spin via a touch of chocolate and hints of mint and red fruit. There’s a bold clove note that provides a substantial herbaceous punch, with a moderated sweetness growing on the tongue over time. The finish finds more lingering herbs and raisins, but it’s the licorice that’s the last to go.
It’s easy-drinking but soothing like any good amaro, and available for an outstanding price."
LA'sThePlace.com has taken a liking to Ogden's Own products as well. The last link in the list will guide you to their page. "Yes, Ogden’s Own marketing sets it apart as a rebellious, irreverent brand, but that would all be for show if not for the quality of spirits they produce. "
Jan. 2020 links:
https://bevvy.co/articles/porters-small-batch-r...
https://www.thewhiskeyshelf.com/ogdens-own-port...
https://www.bevnet.com/news/spirits/2020/ogdens...
http://www.spiritedbiz.com/ogdens-own-finalizes...
https://thewhiskeyjug.com/rye-whiskey/porters-s...
https://drinkhacker.com/2020/01/18/review-under...
https://lastheplace.com/2020/01/29/ogdens-own-l...
Please feel free to share links with your friends and/or take a bottle or two to your Superbowl gatherings!
Have a good weekend everyone!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
January Update
January 29, 2020
Hello everyone,
We hope everyone's 2020 is off to a great start. We've been busy preparing for the Lee's Liquors launch in Las Vegas in Feb. We've scheduled 40 tasting events to take place in Feb. and Mar. to give Las Vegas consumers a good introduction to Ogden's Own products. We've also received a bit of industry press and will continue to work our Las Vegas strategy. Please let any friends you have in Las Vegas to stop be a Lee's in Las Vegas and pick up a bottle or two of their favorite Ogden's Own spirit.
A quick update on the new building is also in order as well. As of Friday (31st), our roofing should be sealed. Interior work should begin as soon as Monday. Windows installing within a couple of weeks. Things will start moving fast now. We are completely at the merch of the weather for landscaping and parking. Not much will happen there until the weather warms to above 50 degrees and the ground drys out a little bit. It is quite the mud pit right now. Should the weather cooperate, we could be moving stuff in as soon as March 27th based on the current schedule. My experience has taught me that it seems a bit optimistic. April looks likely though.
Speaking of optimism - at yesterday's monthly DABC meeting, it was stated that there are ZERO bar licenses available in Utah presently. There will be one made available in March and possibly one in June/July. There are currently eight applicants in line. It seems highly unlikely we will receive a bar license in 2020. One option is to buy a license. It would have to be an existing license already located in Weber County. We will explore such an option should one come available. In the meantime, we will be able to hold Special Events throughout the year. We are presently planning on moving forward with such a strategy until the license situation works itself out. Stay tuned on this front.
I will send a recap of media attention received in Jan. after the end of the month so be looking for that in Feb. Also, Porter's Rye 95 will be on-sale in Feb. at Utah DABC stores. Please get all your whiskey drinking friends to try a bottle! Available at the stores shown on the attachment.
Cheers,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Las Vegas PR
January 23, 2020
Our press release regarding expansion in Las Vegas has gone out and is being picked up in some industry publications such as Spirited Biz and Bev Net (links below). I expect a few more to pick it up over the next couple of days.
http://www.spiritedbiz.com/ogdens-own-finalizes...
https://www.bevnet.com/news/spirits/2020/ogdens...
Full text of the PR is at the end of this message.
We've also had some additional reviews of Ogden's Own products in January:
Drinkhacker (95,265 UMVs), the popular spirits website that recently reviewed Porter’s Rye, published another review over the weekend, this time for Underground Herbal Spirit. The editor, Chris Null, called Undeground “perhaps [the] most intriguing product” in the Ogden’s Own portfolio and noted that “the nose immediately evokes a likable, Jagermeister-like elements of raisins, mulling spices, cardamom, and a significant licorice character.” He closed by stating that Underground is “easy-drinking but soothing like any good amaro, and available for an outstanding price,” awarding it an overall grade of A-.
You can view the full review here:
https://drinkhacker.com/2020/01/18/review-under...
Additionally, The Whiskey Jug (45,100 UMVs) published a standalone review of Porter’s Rye. The editor, Josh Peters (a Utah native), shared a bit of background on the product’s origin and the expression along with tasting notes, which he described as “fruit, dill, toffee, cereal grains, wood and citrus” with a “medium finish” of spice, toffee and dill. Overall, Josh’s sentiments of Porter’s Rye were mixed but skewed positive, with him awarding the expression of 3/5 stars and stating that Porter’s Rye is “A tad tart…but overall perfectly serviceable.”
You can view the full post here:
https://thewhiskeyjug.com/rye-whiskey/porters-s...
Additional update coming in the near future!
Sincerely,
Steve Conlin
PR Text:
Ogden’s Own Finalizes New Deal to Expand Retail Availability with Lee’s Liquors
Nevada-based retailer to carry Five Wives Vodka, Underground Herbal Spirit, Madam Pattirini Gin and Porter’s family of whiskey expressions
(Ogden, UTAH – January 21, 2020) – Ogden’s Own, an award-winning leading distiller of craft spirits, today announces a new deal to expand retail availability with Lee’s Liquors in22 Nevada locations, with a special emphasis on the Las Vegas market. Ogden’s Own is the largest independently owned distillery in the state of Utah, achieving massive regional popularity over the last decade. With Lee’s now carrying their best-selling spirits, residents in the Las Vegas area will be able to enjoy Ogden’s Own’s diverse portfolio of spirits when seeking out gin, vodka, whiskey options, as well as their unique Underground Herbal Spirit, beginning later this month.
“We have a passion for distilling that comes from a desire to bring premium and delightful expressions to the market,” said Steve Conlin, President of Ogden’s Own. “We recognize that most people don’t associate Utah with craft spirits, so we love to surprise customers with our unique story and educate them on our local history while introducing them to high-quality offerings that will keep them coming back for more. We couldn’t be prouder that Nevada residents, especially those in the Las Vegas area, will be able to experience that passion.”
Ogden’s Own’s robust spirits portfolio includes a small-batch gin called Madam Pattirini, Five Wives Vodka, Underground Herbal Spirit and the Porter’s line of whiskeys – consisting of Peach, Apple, Fire, Huckleberry flavored varietals and a Small Batch Rye. Each spirit is handcrafted in Utah and heavily influenced by the area’s geographic surroundings – our Five Wives Vodka is even made using Wasatch mountain spring water. Additional information and details on the flavor profiles can be found below:
Madam Pattirini Gin
• Made from Juniper, Bergamot, Coriander, Cardamom, Nigerian Ginger, and Sicilian Lemon.
• Handcrafted and produced through a small run of fewer than 1,000 bottles at a time - all bottles are hand-numbered by the batch and bottle.
• Flavor Profile: Delicate juniper taste rounded out with complex citrus finish.
• Inspired by the story of Morris Young, son of acclaimed Latter-day Saints founder Brigham Young, who began publicly performing across Utah as a crossdressing singer under the pseudonym Madam Pattirini in 1885.
• Recipient of prestigious industry acclaim including Tastings.com International Review of Spirits (92 Points), Las Vegas Global Spirits Award (Gold Medal) and Best Contemporary US Gin at the 2019 World Gin Competition in London.
Five Wives Vodka
• Smooth, handcrafted gluten-free vodka made from a blend of Utah’s own mountain spring water and 100% distilled corn spirit
• Made from spring water sourced from the Wasatch mountains in Utah’s beautiful Ogden Canyon, gathered five gallons at a time.
• Mixed with distilled spirit originating from 100% corn at 80 proof (40% ABV), creating a subtle sweetness and smooth finish that is completely gluten-free.
• Recipient of prestigious industry acclaim including Tastings.com International Review of Spirits (92 Points) and Las Vegas Global Spirits Award (Gold Medal)
Underground Herbal Spirit
• Handcrafted herbal spirit distilled from corn and blended with a mix of 33 herbs and spices, creating a sweet yet complex flavor experience.
• Flavors include a mellow blend of cassia, angostura, anise, cardamom, gentian, yarrow, wormwood, mate, guarana, ginseng, molasses, orange oil, lemon oil, spearmint, pure cane sugar, agave and plum.
• Best enjoyed as an ice-cold shot, digestif after meals, and a versatile mixer with other liqueurs and mixers.
• Lower amount of sugar (about half the amount of the average liqueur) results in a smoother, less-viscous, less-syrupy shot.
• Recipient of prestigious industry acclaim including Double-Gold at the San Francisco World Spirits Festival (2010)
Porter’s Whiskeys
• Small batch rye aged in heavy charred, new oak barrels for over three years, combining the smoothness of Canadian whiskey with the most divine ingredients to deliver well-balanced flavor
• Aged for over three years at 111 proof and blended down to 90 proof with Ogden’s Own Distillery’s signature water blend.
• Porter’s Fire: Sweet but not sugary, berry and spicy but not too hot
• Porter’s Peach: Aromatic without being too sweet with a smooth finish
• Porter’s Huckleberry: Sweet-smelling but not sugary and perfect in a mixed cocktail
• Porter’s Apple: Fragrant without tasting like a syrup designed to be used in a variety of mixed drinks
Each of the products are expected to hit shelves in late January/early February and start at $19.99 USD.
About Ogden’s Own
Ogden’s Own is based in Ogden, Utah and gained notoriety for its unique expressions and its often-satirical playfulness on stereotypes in its home state. Their wide portfolio of expressions ensures that any customer can find a product that is suitable to his/her palate. To learn more about the brand or check hours to visit their tasting room, please visit www.ogdensown.com
# # #
Good News and Recent Mentions
January 3, 2020
Shareholders,
I know I just reached out to you yesterday, but we like to share great news as we receive it. We've received word from Las Vegas, NV that Lee's Liquors will begin carrying eight Ogden's Own Distillery products in their 22 locations beginning in February 2020. We will be sending out a press release to let the rest of the world know on January 21, 2020.
It may take a little longer before they get the products to the Wendover, NV store which is the closest to Northern Utah and a favorite of Utah visitors.
The eight products are:
Porter's Rye
Porter's Peach, Apple, Huckleberry, Fire
Madam Pattirini Gin
Underground Herbal Spirit
Five Wives Vodka
Also, over the last couple of months, we've been getting a bit of recognition from some national outlets. All of these get posted to social media, but they can also slip past people. We will be better at sharing them through messages as we move forward. Enjoy!
I was a little nervous the way this video started out ... but worth the watch:
https://www.beerbasics.com/blog/2019/12/18/mada...
https://www.emilyreviews.com/2019/11/adult-stoc...
https://www.emilyreviews.com/2019/11/gift-ideas...
https://www.thrillist.com/travel/nation/best-wi...
https://aspiringgentleman.com/vices/scotch/scot...
https://www.skiutah.com/blog/authors/adam/the-b...
https://www.watchmojo.com/video/id/30514
Cheers,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Investment Opportunity closed - Dec. 11, 2019
December 11, 2019
Ogden's Own Distillery, Inc. Reg. CF and Reg. D offerings are sold out. We've reached our maximum raise amount.
Thanks to everyone who considered getting involved. A special thanks to all of you who chose to invest. We are excited about the future and happy that you are coming along for the ride! We'll be updating our new shareholders with more information as we move forward.
For those who considered but now just wasn't the time, we hope there will be other opportunities in the future as we grow the company.
Happy Holidays!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Offering closing Dec. 15.
December 9, 2019
We are in the last week of our offering and are down to the last few remaining shares that reflect our $1.9 million maximum. We are not sure which will happen first, selling the last shares out or getting to the Dec. 15th deadline. Now is the time to take action if you haven't already!
We wish all of you a happy and fun holiday season!
Sincerely.
Steve Conlin
CEO
Happy Thanksgiving!
November 27, 2019
2019 has been an exciting year for us and we have a lot to be thankful for!
Our wall panels finally found their homes yesterday and our building actually looks like a building now! Pics attached.
Thank you to all who have bought shares of the company!
We are down to just a few thousand dollars of shares available. We will be allocating those on a "first to complete their transaction" basis up until Dec. 15, 2019. If you are still interested in becoming a shareholder we can't promise shares will be available till that date, but we will close the offering then regardless.
We hope everyone has a wonderful Thanksgiving weekend!
Cheers from the team at Ogden's Own Distillery
30th year Best of Utah Awards
November 21, 2019
We are pleased to announce we have been recognized by the readers of the City Weekly as the Best Spirit in the state of Utah! For the second year in a row, Five Wives Vodka was chosen as their favorite.
You can see all the winners here: https://bit.ly/2D5Rqde
We were also given a shoutout by the editors for our Five Husbands Vodka released for Pride.
Update on the building: They went to put up the fanal panels last Friday and the crane had a malfunction. They are expecting a part to be installed by Monday and be putting up the last panels on Tuesday.
Reminder: We will be closing the offering on December 15, 2019, or when the last shares are sold. We are very close to last of the shares so if you're on the fence, don't miss out. One person could easily come through and close out the round at any point.
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Building Construction change.
November 14, 2019
Hello everyone,
In my last message, I said the last panels for the walls would be going up on Friday. We've been notified that due to a "crane switch" it will be postponed until Monday. We will update you should there be any other change.
Sincerely,
Steve Conlin
Update
November 12, 2019
Greetings everyone,
This Friday we are scheduled to put the last segments of the wall up the new building. Early next week they will begin putting the metal up fo the roof. Things are progressing nicely and we are still expected to be in the building by March. If you have a chance to go watch the panels be placed you should!
Also, for those of you who are on the fence, we are down to about $30,000 left on our fundraising. We will be closing the round on Dec. 15, 2019, regardless of whether or not we've sold the final shares. If you are interested, now is the time.
We'll be sending out an invite to shareholders in the near future regarding a Christmas celebration on Dec. 13th - shareholders who complete their share purchase before the 13th will be invited!
Sincerely,
Steve Conlin
CEO - Ogden's Own Distillery, Inc.
Ogden's Own Distillery - Third Quarter Update....
November 5, 2019
Executive Committee Meeting 10/31/19 - In attendance Steve Conlin, Stu Smith, Michael Glasmann, Tim Smith, Andy Jorgensen
Steve Conlin presented Financials through 10/31/19 for review…
(All results are on a Cash basis, Unaudited)
Profit and Loss:
Overall Sales are up 36.1% Year over Year in line with trends set from earlier this year.
Strong product growth of the Five Wives Vodka line up about 34%, Porter’s Whiskeys up ~ 35% Madam Pattirini up 19% and Underground up 5.7%. COGS up slightly YOY reflecting last year’s inventory adjustments vs. this year’s operations. Gross Margins remain strong at 73%
Net Income remains flat at approximately 20% of sales, with Broker Commissions (up 139%) and Advertising and Promotion expenses (up 39%) with increased sales to Utah and other states.
Ralphs - California
We were dealt some unfortunate news that our products were not picked up by Kroger for Ralph’s Spring reset. While the request was made by Ralph’s in CA to have our products on the shelf in the Spring it was overruled at the Corporate level as they are limiting new product submissions. The news is disappointing, but we are going to keep moving forward and push to get the products in for the Autumn 2020 reset.
Smiths / Las Vegas
We are in discussions with our Distributor in Nevada to expand our footprint in Las Vegas to other stores beyond Smith’s. Stay tuned.
Other markets
Idaho sales up 21% year over year with our new distributor, other states are mostly flat YOY.
We are exploring new distribution prospects of our products in Florida, however we don’t expect to make any breakthrough before the end of 2019.
Product Development:
With our new facility coming together nicely, we’re exploring the idea of adding a canning line to our production facility. Estimated capital expenditure would be around 250k. We could also potentially partner with someone who has existing canning facilities. The end product could be to create a new malt beverage or produce a ready-to-drink “cocktail in a can” both of which are proving to be very popular with millennials.
Tim has also been testing new flavors of whiskey. Interestingly one of the fastest growing flavored whiskeys on the market is a Peanut Butter taste profile.
New Building:
Hope you enjoyed some of the wall raising photos and videos! Be sure to follow us on social media so you get the latest and greatest updates as they happen.
We’re expecting 4 walls completion before Thanksgiving – still expecting move in for Operations at end of February. One potential delay in occupancy could be the parking lot – where asphalt needs 50 degree weather or higher. The board decided it was not worth the extra $80k to use Concrete and would hope we get a weather window to pave with asphalt even if it meant a slight delay.
Our leaseback agreement for the current building is good through August so no concern there.
Bar Space – As you may have heard, Utah licenses are in short supply until the July 2020 population reset. This could potentially impact the opening of the bar area until later in the year. We can apply for up to 12 special event permits in the meantime which would allow us a sort of “soft opening”.
Fundraising:
Board made a unanimous decision to close the Fundraising round on December 15th.
For investors obtaining Investor Perks – they should be arriving in the mail before Christmas.
Commemorative Display (non-transferable/ non-negotiable) Stock Certificates will be issued to investors as well.
Holiday Party: SAVE THE DATE
We’ve set aside Friday, December 13th as the company Holiday Party. Location in Salt Lake City TBD.
All Employees, Investors and Partners will be invited to attend.
Staffing:
Board made a unanimous decision to offer Audra Norby full time position with the Distillery.
Board made a unanimous decision to hire an Event Coordinator whose job role it will be to handle the Company’s promotional and charity donation events. If you know someone who’d be a good events coordinator please refer them to Steve@ogdensown.com
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This report may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this presentation. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events.
Twenty Wall Panels Placed at New Location
October 25, 2019
Thursday 20 of the 30 wall panels were placed on our new building at 615 Stockman Way in Ogden. Pictures attached.
They will now form and cure the remaining 10 panels and they will go up in about three weeks. Things will be moving fast from that point forward. We expect to be moving operations into the new location in March 2020. Amphitheater and bar will take a little longer.
We received a little bit of media coverage as well. You can see at the following links:
https://app.criticalmention.com/app/#/clip/publ...
https://www.standard.net/news/business/new-ogde...
Thanks to the shareholders who came out and joined in the excitement. It was early and cold!
If you haven't invested yet, you still have time. We are down to about $55k left in stock.
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery
Wall Raising Celebration! - October 24
October 17, 2019
Hey everyone -
We are slated to begin raising the walls on the new building on Thursday, Oct. 24, at 7 am. We know it is early, but they say it is the most dramatic time to watch as the building starts to take shape as the 35-foot tall panels get moved into place and the site begins to look like our future home!
We will have coffee, hot chocolate and treats for anyone who wants to attend. It looks to be chilly that morning.
https://www.facebook.com/events/533986797336002/
Please go to the link above and let us know if you are planning on attending so we can have a feel of the number of people. Also, we will provide updates if the date or time changes. There's always a chance with weather or equipment issues.
Sincerely,
Steve Conlin
CEO
Who knew? Watching concrete dry is so exciting!
September 3, 2019
Hope you all had a great Labor Day Weekend!
Just a few quick updates for you on the Real Estate side of things.
- The Slab is poured! Yeah, I know it doesn't look like much now - and the after picture is just a little bit more inspiring. But -
It means we're still on track to have the building ready for occupancy by February / March timeframe. We're going to have a
"Wall Raising" ceremony sometime in October and you're all invited to join us! Stay tuned for the announcement.
- The old building has been sold! Our previous home at 3075 Grant Ave has served us well. It helped us grow to where we are
now and we banked a nice little capital gain on the building to boot. We are going to continue to use the building under a rental
agreement with the new owner until our new building is finished this Winter. If you haven't stopped by yet, give our old home a
visit and maybe treat yourself to a tasting, or take home a bottle or two.
- We've got a couple of other announcements to make that I know you're going to be really excited about. Once they are finalized
we'll get them in the next update. Until then, stay tuned to your inbox.
Thanks for your Interest in investing Ogden's Own Distillery - Cheers!
Andy
Building Progress
August 26, 2019
We are starting to see big strides in the construction of our new facility. Attached you'll find a pic of what it looks like today. By Wednesday of this week, we should have the slab poured and the true form of a building will begin to emerge! We'll keep you updated.
Sometime in Oct., most likely, we'll have a wall raising ceremony which we'll invite you to join.
As of last Tuesday, we are currently on schedule to have the building completed to the point of moving operations in beginning in late January / February. Stay tuned!
Steve Conlin
A little help ...
July 30, 2019
To all shareholders and potential shareholders:
The Utah DABC has recently relinquished introduction of new products from the hands of humans to the mercy of algorithms of their new Symphony System. It is a system designed to analyze the needs of a store by the products the consumers tend to buy at the specific location and the price points they shop in. It doesn't take into account local products, sales & marketing, or anything other than past statistics. In theory, it might be good, but in practice, it is proving bad for consumers and suppliers.
Right now, after two weeks, the new Porter's Rye 95 Small Batch Whiskey is only available in two stores: Murray (5056 S. State Street) and Orem (1688 North State Street).
We've been told by the DABC that the only way we will be able to expand our reach is by showing success in these stores or if other stores start showing needs for additional rye products. It's a horrible way to sell 100 cases of a product they've just bought. Obviously, someone is committed to the decision they made to bring in this expensive software.
If you live in the Murray or Orem area and are a fan of rye or have friends who are, we encourage you and them to go pick up a bottle. It's imperative that we start seeing movement ... in Orem of all places. You'd think Ogden would have been a natural release location.
You can check near-realtime store inventories at the following link:
https://webapps2.abc.utah.gov/Production/Online...
If you really want to have fun with DABC fill out the questionnaire regarding product selection at this link:
https://abc.utah.gov/feedback/
Also, we hope to see you this Saturday at the 10-year event at Rooster's B Street Brewery. Event information on facebook:
https://www.facebook.com/events/1204027786449209/
Sincerely,
Steve Conlin
10 Year Anniversary Party! August 3, 2019
July 25, 2019
Hey everyone,
You're invited to Ogden's Own 10 Year Anniversary Party! Here's a link to the event page on Facebook: https://www.facebook.com/events/1204027786449209/
5 pm to 10 pm
Ogden’s Own Distillery is celebrating 10 years of making Utah’s best spirits by throwing a party featuring an eclectic musical line up!
Special musical performances by
Hectic Hobo - also celebrating 10 years!
Melody and the Breakups
McFvted - DJ Set
Special performance by The Viva La Divas
and other surprises
Party will be at the new Rooster’s Brewing B-Street location in Ogden - located at 2325 B Ave. from 5 pm - 10 pm featuring the food trucks, awesome cocktails, and beers. You’ll also learn about our new location under construction across the street from the Rooster’s venue. As a special gift, each RSVP will receive one free ticket to the 10th Annual Utah Beer festival (noticing a theme here) on August 17 & 18 at the Utah State Fair Park. This is a $10 ticket for free.
You can RSVP at the following link for the free beer festival tickets, but you will have to pick the tickets for the beer festival up at our party!
https://cwstore.cityweekly.net/EventMicroSite/1...
Sponsored by Underground Herbal Spirit, Five Wives Vodka, Porter’s Whiskeys, Madam Pattirini Gin, City Weekly and hosted by our friends at Rooster B Street Brewery!
In future years, we hope to claim the first weekend in August every year as the weekend we throw our Annual Party and Annual Shareholder's Meeting. While we'd dreamt of our new place being finished in time to actually throw this year's party there, it simply isn't going to happen. (We might see pad started next week though!) We're doing the second-best thing and throwing the party at our future neighbor's place. Rooster's B Street Brewery! We hope to see you there!
Steve Conlin
Mid-Year Update
July 8, 2019
As of June 30, 2019
Mid-year report for 2019.
Gross Revenue accrual +39%
Gross Profit +31%
Net income -18% difference due to one time costs associated with legal, accounting, construction of the new building including loan cost and architect fees.
We track sales/movement of cases/income several different ways to insure multiple views into how things are moving along.
Cases sold in at Utah Store level
3,408 Five Wives Vodka +41%
500 Heavenly +24%
149 Sinful +30%
784 Underground -7%
1,239 Porter’s Fire +6%
572 Porter’s Peach +28%
272 Porter’s Apple +7%
357 Porters Huckleberry +785% (introduced mid-year 2018)
403 Madam Pattirini Gin +20%
67 Premium Potato Vodka (no previous year)
802 Five Husbands Vodka (no previous year)
29 Porter’s Rye (no previous year)
8,581 Total +42%
Total Cases shipped from Ogden’s Own Distillery
10,176 (2019) vs. 7,835 (2018) + 30%
We are up over 30% on revenue, cases shipped, and sales.
We are anticipating shipping the new Porter’s Rye Whiskey to the Utah DABC on July 12* - that means it will start appearing on shelves in two weeks or so. (*we’ve only been told this verbally and are still awaiting official purchase order) It is presently available at our on-site package store and through hitimewine.net in CA. Reviews have been positive, and sales through the package store have been strong for a new product.
We still have a little over $250,000 to raise before our offering closes. We’ve received feedback that many people think it is closed due to the fact the localstake.com website shows, at times, we have over $2 million in commitments. We will be going through the site and deleting “commitments” that have been sitting there for several months in the coming days.
If you are still interested, please go in and take the next steps - i.e. doing the signing of documents, arranging how you are transferring funds, etc. If you have completed your investment, you can ignore this. You’re good, and we thank you for jumping on board!
The offering is still open at $11.24 per share. We established this price based upon revenues from last year. If you have friends you think would be interested in getting involved, please tell them about us and send them to the localstake.com website.
We are still progressing on the new building - permitting, appraisal, lending, and Ogden City have all contributed to delays. We now moving dirt and building pad. We’ll have a wall raising ceremony this fall. If things stay on schedule, we are looking to move operations in Feb/Mar. Our current building is listed. We’ve had serious inquiries during the last couple of weeks.
In other news, we will be throwing a 10th Anniversary Party at Rooster’s B -Street location on August 3, 2019 5pm to 10 pm — all shareholders will get two free tickets to the party. We chose this location because, well, they’ve been great friends to us over the years and they are going to be our neighbors for years to come as our new building will be across the street.
We are still working on the details, but we promise it will be a fun day! Look for updates soon.
This report may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this presentation. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events.
Current new building schedule
June 27, 2019
They’re moving dirt! We had a site walk and schedule meeting today. Basically, it looks this way as of this point:
Pad to be poured about August 12.
First set of walls to tilt up around Oct. 7th
Production area completed enough to start moving stuff in late Dec./Jan.
All construction completed Feb. 20.
Landscaping and painting in the spring.
Steve Conlin
CEO/President
Ogden's Own June Executive Committee Update
June 21, 2019
Executive Committee Meeting – June 19th, 2019
In Attendance: Tim Smith, Steve Conlin, Mike Glasmann, Andrew Jorgensen
Minutes:
Steve Conlin offered Financial Statements as of June 19th
Highlights
Balance Sheet:
Cash in Bank - $1,289,704.48
Total Assets - $2,321,192.88
Total Liabilities - $6,728.78
Total Equity - $2,314,464.10
Steve has prepared a cash balance report for Zion’s Bank for the next 12 months at their request.
The projections include the increased marketing spend for Smiths and building construction.
Zion’s accepted the report as satisfactory to support the building loan.
P&L:
Current Sales are up 40.5% Year over Year at almost 1.3 Million
Our trailing 12 month run is currently approximately 2.8 Million
Five Husbands is as of now – our second best selling product.
(For those of you who haven't gotten a bottle of Five Husbands
Utah DABC will be depleted around end of June. Get yours now!)
Gross Margins Percentage is up slightly at 76% over 72% same period of last year
this could be reflective of some timing issues and/or a superior price mix with FH.
Net Income is down 17% to $185,600. This amount reflects one time spending costs
for the fundraising (Legal, Accounting, Platform) and the new building construction.
Without these one time costs, net income would be ~ 340k, Up 51% over last year.
Financial statements were accepted by the committee.
Regional Results:
Michigan is slightly off due to transition of our dedicated sales rep leaving our
distributor. We have decided to change strategies and incentivize the entire
distributor's staff, instead of relying on a single person.
Nevada continues to progress with us increasing the number of tastings at
Smith’s locations in the coming months. We will be participating in a buy 1
get 1 for a penny promotion with Smiths the week after the 4th of July.
Idaho sales are up 24% YOY led by strong growth in Porters Fire and Underground.
California sales are up 68% YOY led by strong growth in Porters Five, Madam Pattirini,
and Five Husbands. As mentioned we have a meeting with Ralphs Stores on August 27th.
One weak spot is Wyoming, where sales are down slightly – primarily because we are not
focusing on that market at the current time.
Fundraising:
Currently there is 300k left in the Fundraising Round on Localstake with 500k
in interest in commitments. We’re doing our best to move people through the
platform. If you're interested in investing - the minimum is just $500. If you are
no longer interested please go in an and remove your interest/commitment.
We are going to run some boosted Facebook ads directing people right to Localstake.
We are going to inform anyone with interest or commitment of over $5000 that they
need to confirm their commitment or we will remove their interest from the platform.
Building:
The land is still being graded to prep for groundbreaking. Expected close on the Zion’s
bank loan is June 30th and construction will begin thereafter.
We plan to have a “Wall Raising” ceremony in September instead of a Groundbreaking
since the timing will be so close to the 10th Anniversary Party.
Speaking of our 10th Anniversary Party:
Save the date: We will be throwing our 10 Year Anniversary Party at Rooster's B Street, August 3, 2019, from 3-10pm.
More details to come. All shareholders will receive 2 complimentary tickets to the event.
Porter’s Rye 95:
We expect Utah DABC to include an order of 1-2 Palates of Porter’s Rye in the June order. Depending on timing
we expect Porter’s to be on shelves by mid July. Retail price is $28.99 – competitively priced with similar products.
Tariffs:
Tariffs have increased our bottle cost by about 12% which could translate to about $1.00 a bottle, so
far we have been able to hold our prices, but other competitors such as Tito’s Vodka have responded
by raising prices $2.00 to $21.99. We are not sure how long the tariffs will last, or at what point it may
be needed to raise prices on our own products. We are trying to hold the line but without any change
it will impact our margins going forward.
Production Overall:
As of May, we have shipped 8646 9-Liter case equivalents vs. 6524 YTD 2018.
Tim’s Production Assistant:
Tim introduced the idea that the person hired to assist him have good planning and projection
skills, the reason being that our number of SKUs and customers has become more of a challenge
to manage as our business complexity has increased. The board agreed that sounds like a good
idea, and to consider it when hiring the person.
MWCN 100
Ogdens Own has applied to the Mountain West Capital Network Utah 100 which showcases
Utahs top 100 fastest growing companies. With our 91.5% growth between 2014-18 we should
qualify for a position in the top 100. Fingers crossed!
Any questions please ask in the Q&A section of the Localstake Platform...
Thanks!
The Team at Ogden's Own Distillery
Events
June 20, 2019
Save the date: We will be throwing our 10 Year Anniversary Party at Rooster's B Street, August 3, 2019, from 3-10pm. More details to come. All shareholders will receive 2 complimentary tickets to the event.
As you are probably aware, we are always supporting and taking part in events in the Utah area and beyond. We invite you to follow our facebook pages to be alerted to upcoming events:
https://www.facebook.com/FiveWives/
https://www.facebook.com/UndergroundHerbalSpirit/
https://www.facebook.com/PortersWhiskeys/
https://www.facebook.com/MadamPattirini/
We will also be sending out periodic lists like this of all the events we'd invite you to join in. Look for something similar to this every couple of weeks to let you know where you can come out and support great events that we partner with.
Thursday, June 20th:
Ogden Twilight - Nick Murphy
Ogden Amphitheater
343 25th Street
Ogden
6:00 - 11:00 pm
Afterparty at Alleged on 25th Street
Saturday, June 22nd:
Mutha Clucker Chicken Fest
The Gateway
18 N Rio Grande Street
SLC
4:00 - 9:00 pm
Viva La Diva Show
Metro Music Hall
615 W 100 S
SLC
Doors at 6:30, Show at 8:00 pm
Sunday, June 23rd:
Yoga on the Plaza
The Gateway
400 W 100 S
SLC
9:30 am - 11:30 pm
Weekly free yoga with $5 mimosas and bloody marys
more info here
Park Silly Sunday Market - This week’s Park Silly is Beer Only - just FYI :)
Main Street
Park City
10:00 am - 5:00 pm
parksillysundaymarket.com
SKYFALL - Gods and Warriors
Sky SLC
149 Pierpont Ave
SLC
9:00 pm - 2:00 am
Saturday, June 29th:
Soul Lounge
Impact Hub
150 S State Street
SLC
5:00 pm - 12:00 am
Viva La Diva Show
Metro Music Hall
615 W 100 S
SLC
Doors at 12:30, Show at 2:00 pm
Anarchy Girls Mid Summer’s Night Masquerade
Mountain West Hard Cider
425 N 400 W
SLC
9:00 pm - 1:00 am
Look for more updates to come!
Steve Conlin
We're Proud to be part of SLC Pride!
June 5, 2019
What a week! We've had our foot on the gas pedal over here at Ogden's Own Distillery and thanks to YOU we're at max speed.
SLC Pride:
The team really came together to make this a success. We had about 115 people walk with us - FYI - the festival limits you to 120. We represented well. The Pride folks were thrilled with the partnership and the manner in which we supported the festival. The whole Five Husbands thing took it to another level. Some of our new shareholders even helped out and we can't thank them enough! If you'd like to see just how amazing and fun SLC Pride is just take a look at some of the photos here: https://www.facebook.com/pg/FiveWives/photos/
(Warning: Some PG-13+ content in there so be careful viewing at work.)
Speaking of Five Husbands:
There are about 200 or so cases left in the DABC system, and they've been going fast. If you haven't gotten yourself a bottle yet, you might have an opportunity now that Pride
weekend is over. Looking at Five Wives shipments from the warehouse, we think Five Husbands has only minimally affected regular sales - we'll have numbers toward the end of week.
(Keep in mind they initially ordered 240 and quickly worked with us to eventually get about 850 cases into the system to meet demand.)
Utah Events:
Ogden Twilight starts this Thursday - We will be serving in the sponsor lounge all summer. Park Silly Sunday Market kicked off on June 2nd and will have live music and events all summer long. Come over and see us there on Sunday mornings and grab a Bloody Mary (or two) and listen to some great local bands. We're sponsoring Utah Bluesfest on the weekend of June 14-15th , and Country FanFest is coming up right behind that in July.
Southwest/Kroger expansion:
We are ramping up summer tasting schedule and we’ve heard that we are doing better than many national brands in Las Vegas! Wow! Wow! Wow! We are about to go into discussions with Lee’s Liquors in the Vegas area and - wait for it - We have a meeting scheduled with Ralph’s in California on August 27th! We are hoping that expanded tastings in Smith’s will show a nice bump in the numbers before we sit-down with Ralph’s.
Porter's Rye 95:
The new rye is in the bottles and available at our location in Ogden. The DABC's next spirits tasting is July and if approved we'll be rolling onto the shelves soon after.
At each DABC commission meeting, there is an opportunity for public comment - and the management specifically called out the staff who handled Five Husbands
as "Rock Stars" for how they handled the limited release.
New Building:
Appraisal has come in and we're shooting for a June 21st close. If you drive by the old Ogden stockyards you can see a lot of dirt being pushed around now that it's finally stopped raining for a bit here in Utah. Our developer thinks that even with the rain delays we can make December.
Fundraising:
When we started this, there had only been 410 Reg. CF offerings that had ever taken place. The average raise is 113 days and in 2018 only 63% are successful. We about about 70 days in and almost closed out with a little bit of room left. Remember, the minimum investment is just $500 if you'd like to be a part of the Ogden's Own family.
Go here; https://localstake.com/businesses/ogdens-own to get the process started.
If you are no longer interested you can indicate that on the page as well so we no longer bother you with these email updates.
In Closing:
We’d like to remind everyone that we have nine (9) employees - three (3) of which are part-time. Everything we're doing (New Building, Fundraising, Supporting many concurrent events, and launching new products) all at the same time is nothing short of amazing. We are working 12-14 hour days to make your investment in Ogdens Own one that you can be proud of. And it shows in our results - Shipped cases of all products is 32% higher through May YTD in 2019 vs. 2018. That's the kind of growth you signed up for, and we hope you are enjoying taking this journey with us.
If you have any questions about the company or the fundraise - we're always available to answer them on the Q&A section of the Localstake platform.
Cheers!
Andy
A Great Memorial Day for Ogden's Own Distillery!
May 29, 2019
We're proud and humbled by those of you who've served our country here and abroad. I hope that everyone had a great Memorial Day weekend!
Five Husbands continues to be a hit in Utah and beyond. We’ve been getting questions from Boise, Las Vegas, Florida, etc. regarding the availability of Five Husbands for other markets. After initially selling out in just 90 minutes, there are still a few bottles left at Hi Time Wines that can be shipped to some states;
https://www.hitimewine.net/five-husbands-vodka-...
Go ahead... Send one to a friend in AZ,CA,CO,FL,HI,ID,ME,MO,NE,NM,OH and WA - They'll love it!
We are working through demand on a case-by-case basis. There were reports that people were lining up at the DABC liquor stores before opening just to get their bottles before they sold out. We think when all is said and done, we will have sold 910 cases of Five Husbands thru the month of June. Not bad considering the initially order from Utah was 240 cases. Preliminary data suggests that Five Husbands is not cannibalizing Five Wives sales - which is remarkable. As our first limited availability product, it's runaway success has given us some great ideas to explore in the future.
The Salt Lake City Pride Parade is this Sunday June 2nd. If you've never been it's one of the biggest in the country. The weather looks like it'll finally give us a break. Come join in the fun. It really is a great time - and you can meet your fellow investors and the team you just invested in! Plus get a cool T-Shirt for just 5 bucks.
You can RSVP and march with us here; https://www.facebook.com/events/547156882476539/
There's still a little bit of room in the fundraising - Remember, the minimum investment is just $500 if you'd like to change your initial commitment.
Go here; https://localstake.com/businesses/ogdens-own and follow the steps to continue the investment process.
If you are no longer interested you can indicate that on the page as well so we no longer bother you with email updates.
Thanks for your Interest in investing Ogden's Own Distillery - Cheers!
Andy
Porter's Rye Whiskey Announced by Ogden's Own
May 13, 2019
OGDEN, Utah - May 13, 2019
Ogden's Own Distillery announced the release of their new Porter's Rye Whiskey. Porter's Rye is a 95/5 blend of rye and barley. The straight rye whiskey has been aging in heavy charred, new oak barrels for over three years.
"At almost every event we are a part of we get questions asking, 'When will you have an unflavored whiskey?'", Steve Conlin, CEO, said. "Well, the answer is finally now!"
"We've had these barrels in the warehouse for quite some time now," Tim Smith, who heads up the blending and production side of Ogden Own Distillery. "We're pleased how the whiskey has matured over the last year and are ready to get it out to the public."
Porter's Rye Whiskey has aged for over three years at 111 proof then blended down to 90 proof with Ogden's Own Distillery's signature water blend used for its popular Five Wives Vodka.
Rye whiskey was the most popular form of whiskey in America until Prohibition in 1919. It's has been going through a resurgence in recent years, and Ogden's Own decided it would be the best place to begin to introduce new products in the whiskey category.
"We listened to consumers and feel confident they will like the spice, mouthfeel, and complexity of this rye," Conlin said.
"We watched as the temperature fluctuations of the last winter dramatically impacted the development of the flavor as the temperature of barrels moved in relation," Smith added. "You could taste distinct differences monthly."
Ogden's Own Distillery has also done a redesign on their "Porter's" branding to differentiate their straight whiskey from their line-up of flavored whiskey liqueurs. The new design features Porter's face moved to the rear of the bottle and is seen peering through the glass. The labels made from a real wood veneer.
"This label is printed on wood! Each label is unique as you look at the wood grain of each one," Conlin explained.
Ogden's Own is releasing approximately 1,000 cases of Porter's Rye in 2019. The first cases will be available at its package store at 3075 Grant Ave. Tuesday, May 14, in Ogden.
"We are still waiting on word from the Utah Department of Alcohol Beverage Control Department (DABC) as to when it will be in the Utah state liquor stores," Conlin said. "The DABC reviews products systematically. We're kind of at their mercy, but we feel like they'll be thrilled with this product. As always we'll keep everyone updated on social media as it reaches stores."
About Ogden's Own Distillery:
Ogden's Own Distillery is a micro-distillery located in Ogden, UT and is celebrating being 10-years old in 2019. It is Ogden's first licensed distillery since the 1800s. The company makes Five Wives Vodkas, Madam Pattirini Gin, Porter's Flavored Whiskeys, Underground Herbal Spirit and now, Porter's Rye.
Contact info: Steve Conlin 801-589-1716, steve@ogdensown.com
Operations Update - May 8, 2019
May 8, 2019
Thanks to all have chosen to participate in our offering. We are excited and know that we'll be working diligently to grow Ogden's Own Distillery, Inc. at a rate faster than ever before.
Having said that, I wanted to take a moment and share what a tremendous start we have already had to 2019. Putting the offering together, moving through regulatory hurdles and announcing everything to the public was a lot of effort during the last quarter of 2018 and the first quarter of 2019. We haven't let that slow us down though.
We are nearing breaking ground on the new building and hope to have a firm date on that in the coming weeks. Stay tuned. We'll be inviting everyone out for a groundbreaking event.
If you've been paying attention you've probably seen the reports on NBCNEWS.com and the NYDailyNews.com that we've released "Five Husbands Vodka" as a limited-release in support of Utah's Pride Celebration the first weekend in June. We've received interest from all over the country. Our online retailer in CA sold out of their first order of a couple of cases in 1.5 hours and has said: "they are getting inundated with calls." We've shipped them significantly more to fill the orders they are getting. We started selling it in our package store in Ogden yesterday and sold 24 cases to the public. By far our biggest day in the store for a single product. For reference, when we release Five Wives in 2012, we sold 16 cases in the first 2 weeks through the whole DABC system.
Finally, we'd like to announce our May order from the State of Utah DABC set a new record for any order ever received at 2,544 9-liter cases. It's only our second order exceeding 2,000 cases. (Christmas order of 2018 - 2,359) This means that shipped cases are tracking at 32% higher than 2018 at the end of May.
Yes, 2019 is off to a great start.
Remember if you haven't committed to your investment, signed docs and set up how you will be transferring funds, and had the offering accepted by us you are not presently part of the offering. If your intention is to take part, please make sure you take all the steps. Once we reach $1.9 million funded we will not accept any further funds.
We look forward to having all of you involved and along for the ride!
Sincerely,
Steve Conlin
CEO/President
Escrow funds
May 8, 2019
First of all, thank you for your participation in our fundraising round! We are happy to announce that we have hit the minimum requirement of funds in our escrow account and can now officially begin transferring funds from Localstake to Ogden's Own Distillery, Inc. We can now get to work in earnest!
Regulations require that we give a 5 business day notice to investors prior to Localstake being able to transfer any funds to us from the escrow account. You are hereby notified we will begin transferring in 5 business days.
Again thanks for your participation. We expect a very exciting remainder of the year and are glad you are a part of it.
Sincerely,
Steve Conlin - CEO/President
Discussion
Risks & Disclosures
Unpredictability of future revenues; Potential fluctuation in operating results
The Company's future financial performance and operating results may vary significantly from projected amounts and fluctuate substantially from period to period due to a number of factors, many of which are outside of the Company's control. These factors, each of which could adversely affect results of operations, financial condition and future valuation, include:
- demand for the Company's products;
- reliance on regulatory licenses and permits;
- dependence on the Company’s primary customer;
- introduction or enhancement of products by the Company and its competitors;
- actual capital expenditures required to bring the Company's products to market;
- market acceptance of new products of the Company and its competitors;
- price reductions by the Company or its competitors or changes in how products are priced;
- the Company's ability to attract, train and retain qualified personnel;
- the amount and timing of operating costs and capital expenditures, and the availability of capital resources, related to the development, expansion and funding of the Company's business, operations and infrastructure;
- unexpected costs and delays relating to the expansion of operations; compliance with federal and state laws and regulations affecting the Company’s business, and changes with respect to such laws and regulations;
- timing and number of strategic relationships that are established;
- loss of key business partners;
- changes in customer requirements and consumer preferences; and
- fluctuations in general economic conditions and consumer spending patterns.
The projections of the Company's future operating costs are based upon assumptions as to future events and conditions, which the Company believes to be reasonable, but which are inherently uncertain and unpredictable. The Company's assumptions may prove to be incomplete or incorrect, and unanticipated events and circumstances may occur. Due to these uncertainties and the other risks outlined herein, the actual results of the Company's future operations can be expected to be different from those projected, and such differences may have a material adverse effect on the Company's prospects, business or financial condition. Any projections that were prepared or provided by the Company were not prepared with a view toward public disclosure or complying with the published guidelines of the American Institute of Certified Public Accountants or the Securities and Exchange Commission regarding projected financial information. Under no circumstances should such information be construed to represent or predict that the Company is likely to achieve any particular results.
Reliance on key management employees and future personnel
The success of the Company is dependent on the efforts of a limited number of key people, including Steve Conlin, President and CEO, Andy Jorgensen, CFO, Secretary and Treasurer, Timothy Smith, Founder and Production Manager, and Dean Dandaneau, National Sales Manager. The Company has not made plans to purchase key person life insurance. The loss of key personnel could have a serious adverse effect on the Company's prospects, business, operating results, and financial condition. To fulfill its operating plans, the Company's future success also depends on its ability to identify, attract, hire, train, retain and motivate additional personnel to fulfill various roles within the Company. The failure to attract and retain the necessary personnel could materially and adversely affect the Company's business, prospects, financial condition and results of operations.
No assurances of sufficient financing; Additional capital may be required
Although the Company believes the proceeds of the Offerings, along with other planned financings, will provide adequate funding to develop and successfully support its business plans, there can be no assurances that such funds will be adequate. If the Company's cash requirements exceed current expectations, the Company may need to raise additional equity or debt capital, beyond what is being sought with current efforts. There can be no assurance that adequate additional financing on acceptable terms will be available when needed. The unavailability of sufficient financing when needed would have a material adverse effect on the Company and could require the Company to terminate its operations. The Company expects to raise up to $5 million in additional equity capital in the future to further finance expansion efforts. If the Company is unable to close the additional financing on the terms and the timeline that is currently anticipated, the Company's financial and operational results may be adversely affected, and if the Company is left without sufficient capital, Investors could lose all, or a significant portion of, their investment.
Competition from other businesses
The Company will compete in a highly competitive market with many competitors, including various established and early-stage distilleries. Moreover, the Company expects competition to increase in the future as competitors seek to expand their market presence and as new competitors enter the Company’s markets. As the Company expands the scope of its product offerings, it will compete with a greater number of companies across a wider range of products. Many of the Company's current competitors and potential new competitors may have longer operating histories, greater name recognition, larger customer and consumer bases and significantly greater financial, technical and marketing resources than the Company. These advantages may allow them to respond more quickly to new or emerging market dynamics, customer requirements, operating technologies, changes in laws or regulations, and changes in consumer preferences and spending patterns. There can be no assurance that the Company will be able to compete successfully in its chosen markets and competitive pressures may materially and adversely affect the Company's business, prospects, financial condition and results of operations. Any significant success of the Company's competitors can damage relationships with its customers and business partners, diminish the Company's market share, and present significant obstacles to the further development of the Company.
Existing and potential litigation
Management is unaware of any threatened or pending litigation against the Company or management. However, there can be no assurance that future claims will not be asserted and that, even if without merit, the cost to defend against such claims would not be significant, thus having a material adverse effect on the Company's business, financial condition and results of operations.
Need to maintain existing, and develop new products and services
The success of the Company is dependent upon the Company's ability to maintain a certain level of quality in, and enhance existing products as well as to develop and introduce in a timely manner new products that incorporate market and product developments, technological and operational advances, industry standards, changes in customer requirements, and fluctuating consumer preferences and demands. If the Company is unable to develop and introduce new products or enhancements in a timely manner in response to changing market conditions or customer requirements, while maintaining a certain level of quality in its existing products, the Company's business, financial condition and results of operations would be materially adversely affected.
Control of the Company
The officers and/or directors comprising the Company's management team will have sole management authority over the business and affairs of the Company, regardless of the opposition of Investors to pursue an alternate course of action. Investors will have no right to vote with respect to the management or to participate in any decision regarding management of the Company's business, other than the election of directors. On matters subject to a shareholder vote, including the election of directors, the Investors will represent a minority interest in the Company and may be overruled by the majority shareholders.
The Company is obligated to indemnify its management
Executive officers and directors of the Company owe certain duties to the Company they serve in connection with the use of its assets. Executive officers and directors are fiduciaries, and as such are under obligations of trust and confidence to the Company and shareholders to act in good faith and for the interest of the Company and its shareholders, with due care and diligence. Notwithstanding the foregoing, the Company is obligated to indemnify officers and directors of the Company for actions or omissions to act by such officers and directors of the Company on behalf of the Company that are authorized under the organizational documents of the Company. In addition, officers and directors may be entitled to advancement of expenses they may incur associated with or in defense of charges, claims or legal action arising from such person's position as an officer or director of the Company, which could result in a decrease in the assets available for Investors in certain circumstances. The assets of the Company will be available to satisfy these indemnification obligations. Such obligations will survive dissolution of the Company. There are very limited circumstances under which the management of the Company can be held liable to the Company. Accordingly, it may be very difficult for the Company or any Investor to pursue any form of action against the management of the Company.
Limited ability to protect intellectual property rights
The Company's business model is dependent on certain proprietary recipes, trade secrets, operating strategies and branding. As such, licensing, developing and protecting the proprietary nature of these assets is crucial to the success of the Company. The Company will rely on intellectual property laws and confidentiality agreements, all of which offer only limited protection. Competitors may infringe upon any trademarks and other intellectual property of the Company. If the Company resorts to legal proceedings to enforce the Company's intellectual property rights, the proceedings could be burdensome and expensive and could involve a high degree of risk. Failure to adequately protect its intellectual property from current competitors or new entrants to the market could have a material adverse effect on the Company's business, operating results, and financial condition. Additionally, the Company may become subject to third-party claims that it infringed upon their proprietary rights or trademarks. Such claims, whether or not meritorious, may result in the expenditure of significant financial and managerial resources, injunctions against the Company or the payment of damages by the Company.
New geographical market
The Company is planning to expand its distribution into new geographical markets on a state-by-state basis. Although, the Company's management team has distributed into a number of states already, many of which have similar characteristics and regulations to the new states, each state is different. There can be no assurances that these new markets will respond to the product offering provided by the Company in the way that the Company has experienced in its other markets, or that state-level regulations will not limit the Company's operations and distribution abilities. There can be no assurance that actual results in the new markets will reflect past experience in other markets.
Regulatory environment and changes may adversely affect the Company; Principal Regulator
The Company operates as a craft distillery in a highly regulated environment and is subject to a comprehensive statutory and regulatory regime as well as oversight by governmental agencies and self-regulatory organizations. Federal and state laws, regulations and policies concerning the Company's industry heavily influence the Company’s operations and affect the market for the Company's products. Failure to comply with laws, regulations or policies could result in sanctions by regulatory agencies, civil money penalties and reputational damage, which could have a material adverse effect on the Company's business, financial condition and results of operations. This is particularly true since the Utah Department of Alcoholic Beverage Control, the Company’s principal regulator, is also the Company’s primary customer as discussed above. Although the Company takes specific actions to prevent any such violations, there can be no assurance that such violations will not occur. If violations do occur, they could damage the Company's sales and reputation and increase its legal and compliance costs, and adversely impact the Company's results of operations. Laws, regulations or policies currently affecting the Company may change at any time.
Regulatory authorities may also change their interpretation of these statutes and regulations. Therefore, the Company's business may also be adversely affected by future changes in laws, regulations, policies or interpretations or regulatory approaches to compliance and enforcement. A change in the current regulatory environment could make it more difficult or costly for the Company to operate as currently anticipated. The Company cannot predict how changes in regulation or other industry changes will affect the Company’s operations or the market for the Company's product offerings.
The Company is required to hold certain licenses and permits
As a craft distillery, the Company operates in a highly regulated industry. In order to operate, the Company must maintain various state and federal licenses to permit the activities contemplated by the business model, including a license to manufacture products issued by the State of Utah Department of Alcoholic Beverage Control. The Company has secured the regulatory permits and licenses necessary; however, the violation of the requirements associated with the provision of these permits and licenses could result in fines, a cease and desist order against the subject operations or even revocation or suspension of the Company's license to operate the subject business. In addition, as of the end of 2017, 88% of Company revenues were concentrated with one customer, the State of Utah Department of Alcoholic Beverage Control, because the State controls all retail sales, and such heavy dependence has continued since such time in the Company’s operations. Failure to maintain proper licensing with the State of Utah and other federal and state regulatory agencies would have a material adverse effect on the Company's business, financial condition and results of operations.
Need to establish new and maintain existing customer relationships
The market for the Company's products is rapidly evolving. The Company is unable to predict whether its products will continue to satisfy new and existing customer demands or if they will be supplanted by new products. The Company's efforts to market and sell its products could be significantly affected by competitive and other market developments. If this occurs and if the Company is unable to adapt quickly enough to the change, it may fail to develop additional customer relationships, and maintain those relationships, and its business, financial condition and results of operations could be materially adversely affected.
Employees or related third parties may engage in misconduct or other improper activities
The Company is exposed to the risk that employee fraud or other misconduct could occur. Misconduct by employees could include misappropriation of trade secrets or other intellectual property or proprietary information of the Company or other persons or entities and failing to disclose unauthorized activities. Employee misconduct could also cause the Company to lose the regulatory licenses and permits on which it relies. It is not always possible to deter or detect employee misconduct, and the precautions taken to prevent and detect this activity may not be effective in controlling unknown or unmanaged risks or losses. The misconduct of one or more of the Company's employees or key third party partners may have a material adverse effect on the Company's business, results of operations, prospects, and financial condition.
Reliance on third parties for product inputs
The Company will rely on various third parties to provide its product inputs and other goods and services. These third parties may become unable to or refuse to continue to provide these goods and services on commercially reasonable terms consistent with the Company's business practices, or otherwise discontinue a service important for the Company to continue to operate under normal conditions. If the Company fails to replace these goods and services in a timely manner or on commercially reasonable terms, the operating results and financial condition of the Company could be harmed. In addition, the Company exercises limited control over third-party vendors, which increases vulnerability to problems with goods and services those vendors provide. If the goods and services of the third parties were to fail to perform as expected, it could subject the Company to potential liability, adversely affect renewal rates, and have an adverse effect on the Company's financial condition and results of operations.
No audited financial statements
The Company has not yet sought to have its financial information audited by an independent certified public accountant and there is no assurance that it will do so in the future. All financial information provided in the Offering Materials has been prepared by the Company's management team. The Company’s 2017 and 2018 financial statements included in the Offering Materials have been reviewed by an independent public accounting firm. This review, however, is subject to certain limitations and does not meet the standards and requirements of an independent audit. Investors must be aware the Company’s financial statements may not reflect all accounting principles, adjustments and reporting practices necessary to comply with U.S. generally accepted accounting principles.
The Company may not obtain sufficient insurance coverage
The insurance policies maintained by the Company to protect the Company's business and assets, including insurance intended to cover product liability claims, may not be sufficient. Furthermore, the price of such insurance could increase in the future. In addition, some types of losses, such as losses resulting from natural disasters, generally are not insured because they are uninsurable or it is not economically practical to obtain insurance to cover them. Moreover, insurers recently have become more reluctant to insure against these types of events. Should an uninsured loss or a loss in excess of insured limits occur, this could have a material adverse effect on the Company's business, results of operations and financial condition.
The Company's operating location may become insufficient
The Company owns its current operating location; however, it intends to relocate to a significantly larger facility within the next year. There is no assurance that the Company's current or future location will provide an adequate fit for the Company's operations. Should either location prove inadequate, the Company may be forced to find a different location or incur significant expenses to remodel its facilities. Should this need arise, the Company's operations and financial condition will be adversely affected.
Trademarks
The Company currently owns trademarks on two of its spirits: "Five Wives Vodka" and "Underground Herbal Spirit." These trademarks are critical assets and essential to the success of the branding of the Company’s product offering. As discussed below, the Company’s ability to protect its trademarks and other intellectual property is subject to various limitations. With respect to the Company’s "Underground Herbal Spirit" trademark, the Company has entered into a memorandum of understanding with London Underground regarding the use of this trademark. Pursuant to the terms of the memorandum of understanding, the Company is limited in the use of colors and the word "underground." Any loss or use of either of the Company’s existing trademarks or any potential future trademark could materially harm the Company.
The Company's revenues are highly dependent on one customer
As described above, the Company is highly dependent on sales to its largest customer, the State of Utah Department of Alcoholic Beverage Control. If sales to this customer were to decrease materially, the Company’s revenues would be significantly impacted, the Company may not be able to replace such revenues, and the Company may be forced to terminate operations, thereby resulting in a complete loss of an investment in the Common Shares. If the Company is unable to meet the legal, regulatory, business or other requirements of the Utah Department of Alcoholic Beverage Control, the Company’s business, financial condition and results of operations would be materially adversely affected.
No market; Lack of liquidity
There currently is no public or other trading market for the Common Shares being offered or any other securities of the Company and there can be no assurance that any market may ever exist for the Common Shares being offered or any other securities of the Company. If a public market does develop, factors such as competitors' announcements about performance, failure to meet securities analysts' expectations, changes in laws, government regulatory action, and market conditions for the industry in which the Company operates in general could harm the price of the Company's publicly traded securities. The Company has no obligation to register the Common Shares being offered or any other securities under the Securities Act or any state securities laws. Investors should be prepared to hold their Common Shares for an indefinite period.
Restrictions on transferability
The Common Shares offered by the Company have not been registered under the Securities Act, nor any applicable state securities laws, in reliance on the exemptions from registration in (i) Section 4(a)(6) of the Securities Act and in accordance with Section 4A of the Securities Act and Regulation Crowdfunding promulgated thereunder with respect to the Regulation Crowdfunding Offering, and (ii) Section 4(a)(2) of the Securities Act and in accordance with Rule 506(c) of Regulation D promulgated thereunder with respect to the Accredited Investor Offering. As a result, the Common Shares are subject to restrictions on transferability and resale and may not be transferred or resold except as permitted under the Securities Act and applicable state securities laws, pursuant to registration or exemption from these laws, or if the Company has received an opinion of counsel satisfactory to it that registration under such laws is not required.
Specific to the Investors participating in the Regulation Crowdfunding Offering, the Common Shares may not be transferred or resold by any Investor in the Common Shares during the one-year period beginning when the Common Shares were issued, unless the Common Shares are transferred (i) to the Company; (ii) to an "accredited investor" as defined in Rule 501(a) of Regulation D promulgated under the Securities Act; (iii) as part of an offering registered with the SEC; or (iv) to a member of the family of the Investor or the equivalent, to a trust controlled by the Investor, to a trust created for the benefit of a member of the family of the Investor or the equivalent, or in connection with the death or divorce of the Investor or other similar circumstance. The term "member of the family of the Investor or the equivalent" includes a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the Investor, and includes adoptive relationships. The term "spousal equivalent" means a cohabitant occupying a relationship generally equivalent to that of a spouse. In addition, there is no market for the Common Shares being offered and the Company does not expect that any market will develop in the foreseeable future.
In addition to the restrictions on transferability and resale outlined above, there are transfer restrictions contained in the Shareholders Agreement. These restrictions include certain rights of first refusal available to the Company and the Company's principal shareholders as well as certain "drag-along" provisions applicable to the Common Shares. These rights and provisions significantly limit an Investor's ability to make any transfer or resale of his, her of its Common Shares. Investors are encouraged to review fully the terms and conditions of the Shareholders Agreement before making a decision to invest in the Company.
Investors may not receive a return of their investment amounts and there is no guarantee of return
Investors will be entitled to receive a return on their investment only through the Common Shares. The only source of funds for the repayment of the Investors' investment amounts and a return on such investment amounts is the Company's operations. The return to Investors and the future value of the investment will depend on a number of factors which cannot be predicted at this time and which may be beyond the control of the Company. These include the various risk factors identified in these Offering Materials and other general, local, and industry-related economic conditions. In the event that the Company does not generate sufficient revenues from operations, the Investors may not receive any return at all and may lose a substantial portion (or possibly all) of their investment amounts. Neither the Company nor the Placement Agent makes any representations or warranties with respect to any return on an investment in the Company. There can be no assurance that an Investor will receive any return on an investment in the Company or realize any profits on such Investor's investment in the Company.
Purchase price of the Common Shares may not reflect the value of the Common Shares
The offering price of the Common Shares has been established by the management of the Company and is not necessarily indicative of the value of the Common Shares or the Company's asset value, net worth, or other criteria of value. There can be no assurance that this price accurately reflects the current value of the Common Shares.
No stock redemption or dividend
Investors are not entitled to a stock redemption or dividend on their investment, except as may be provided upon dissolution of the Company or as otherwise provided in the Shareholders Agreement. Investors will be entitled to receive a return of their investment only through a sale or merger of the Company or otherwise as contemplated by the Shareholders Agreement. The only source of funds for potential dividends and stock redemptions is cash flow from the Company's operations. Even if the Company generates sufficient cash flow from operations, however, such funds are expected to be used to support the Company's growth and operations and will not be available for stock redemptions or dividends to Investors.
No distributions
The Company has never made any distributions or dividends to its Investors and does not anticipate making any distributions or dividends in the foreseeable future. The Company's current policy is to retain earnings, if any, to provide funds for the operation and expansion of the Company's business.
Potential for dilution
The issuance or sale of additional Common Shares or other equity securities of the Company in connection with acquisitions or additional rounds of equity financing or the issuance of incentive shares of the Company to employees or others will have a dilutive effect on existing shareholders of the Company. As a result, the percentage ownership of an Investor and/or such Investor's economic interest in the Company may be reduced in the future. In addition, subsequent investors may demand and receive terms more favorable than the terms of the Common Shares in this Offering. Please see the Capitalization of the Company section for detail on additional proposed capital raises, which may have a dilutive effect on the Common Shares being offered in this Offering.
Additional corporate actions may have a negative impact on Investors
Approval of the Investors is not required in order for the Company to issue additional shares or enter into any other material transactions. In addition to the issuance of additional shares, if the Company were to repurchase securities and there were fewer shares of Common Stock outstanding, the Company may not have enough cash available for marketing expenses, growth, or operating expenses to reach its goals. If the Company does not have enough cash to operate and grow, it is anticipated that the market price of the Common Shares would decline. A sale of the Company or of the assets of the Company may result in an entire loss of your investment. The Company cannot predict the market value of the Company or of its assets, and the proceeds of a sale may not be cash, but instead, unmarketable securities, or an assumption of liabilities.
No analysis has been done of potential state or local tax consequences
Investors should consider potential state and local tax consequences of an investment in the Common Shares and they are urged to consult their own tax advisor to determine the state and local income tax consequences of investing in the Common Shares. The Offering Materials make no attempt to summarize the state and local tax consequences to potential investors.
General tax considerations
Investors in the Common Shares are urged to consult their tax advisors concerning the federal, state, local and foreign income tax consequences of acquiring, owning, and disposing of, the Common Shares as well as the application of state, local and foreign income and other tax laws. Any federal tax discussion contained in these Offering Materials, including any attachments, was written in connection with the Offering of the Common Shares by the Company, and is not intended or written to be used, by anyone for the purpose of avoiding federal tax penalties that may be imposed by the federal government. Nothing in these Offering Materials shall be deemed tax or legal advice by the Company, its management or the Placement Agent.
The tax-related information herein summarizes certain material U.S. federal income tax aspects of the purchase and ownership of the Common Shares. This summary is based upon the Internal Revenue Code of 1986, as amended (the "Code"), the regulations thereunder, published administrative rulings, and judicial decisions in effect on the date of the Offering Materials. No assurance can be given that future legislative or administrative changes or court decisions will not significantly modify the statements expressed in these Offering Materials. Any such changes may or may not be retroactive with respect to transactions completed prior to the effective dates of such changes.
The tax-related information herein is a general discussion of U.S. federal income tax consequences of investing in Common Shares by individuals and does not purport to deal with all federal income tax consequences applicable thereto or the federal income tax consequences applicable to all categories of Investors, some of which may be subject to special rules (e.g., Investors who do not reside in or citizens of the U.S.). This discussion is not intended as a substitute for careful tax planning. Investors are urged to consult their own tax advisors, lawyers, or accountants with specific reference to their own tax situations.
Net investment income tax
Certain U.S. Investors that are individuals, estates or trusts will be subject to a 3.8% tax on all or a portion of their “net investment income,” which may include all or a portion of their income and net gains from the disposition of the Common Shares. If you are a U.S. Investor that is an individual, estate or trust, you are urged to consult your tax advisors regarding the applicability of the net investment income tax to your income.
Dividends
Distributions, if any, made to a shareholder with respect to the Common Shares generally will be included in the shareholder's income as ordinary dividend income to the extent of the Company's current or accumulated earnings and profits. A corporate shareholder may qualify for a dividends received deduction. Dividends paid to a non-corporate shareholder on or before will generally be taxed at a reduced maximum marginal tax rate. Distributions in excess of the Company's current and accumulated earnings and profits will be treated as a return of capital to the extent of the shareholder's basis in the Common Shares and thereafter as gain from a sale or exchange of the Common Shares. Such gain generally will be long-term capital gain if the shareholder's holding period in the Common Shares is more than one year at the time of the distribution. In addition to the foregoing, dividends paid to certain taxpayers who do not participate in the management of the Company and who have income in excess of applicable thresholds generally will be subject to a Medicare tax of 3.8% in addition to income taxes.
Gain or loss on disposition
A shareholder generally will recognize gain or loss upon the sale or exchange of the Common Shares equal to the difference between (1) the amount of cash and the fair market value of any property received upon the sale or exchange and (2) the shareholder's adjusted tax basis in the Common Shares. Such gain or loss generally will be long-term capital gain or loss if the shareholder's holding period in the Common Shares is more than one year at the time of the sale or exchange. Long-term capital gains of non-corporate taxpayers are generally taxed at a reduced maximum marginal tax rate. The deductibility of capital losses is subject to limitations.
Qualified Small Business Stock
Investors in the Company may be able to exclude certain gain upon the sale or exchange of the Common Shares subject to certain requirements contained within Section 1202 of the Code. Section 1202 of the Code allows taxpayers to exclude from income one hundred percent (100%) of the gain upon the sale or exchange of qualified small business stock, subject to certain rules and limitations.
Subject to satisfying certain individual requirements, Investors in the Company may be eligible for the Section 1202 exclusion as the Company will undertake reasonable efforts to qualify as a Qualified Small Business under Section 1202. Specifically, the Company is an eligible C corporation, its assets are not expected to exceed $50 million before or immediately after the issuance of the Common Shares, and at least eighty percent (80%) of the Company's assets are expected to be used in the conduct of one or more qualified businesses as detailed in Section 1202(c)(3).
To be eligible for the Section 1202 exclusion, the taxpayer (i) cannot be a corporate entity, (ii) must hold the stock for at least five years, and (iii) must obtain the stock in an original issuance from the Company. To qualify as an original issuance under Section 1202, the stock must be acquired from the Company for money, property other than stock or as compensation for services provided (other than underwriting). Notwithstanding the foregoing, gain may not be excluded from income if there have been any related or significant redemptions either before or after the stock issuance.
Investors are encouraged to consult their tax or financial advisor if they desire to utilize the Section 1202 exclusion. The analysis regarding current compliance for Section 1202 is complex, and many elements of the test are outside of the Company's control. In any event, compliance with numerous other requirements during the time the investor holds the Common Shares (as noted above) is needed for the Investor to qualify for the benefits of Section 1202. Neither the Company nor its directors or officers are making any representations or warranties regarding the Company's current and ongoing compliance with the requirements needed for Investors to qualify for the benefits of Section 1202, and in no event shall the Company or any of its directors or officers be liable to any purchaser of Common Shares or any other party for any damages or claims related to such purchaser's inability to qualify for the benefits of Sections 1202, whether as a result of actions or omissions by the Company or such purchaser, or otherwise.
An investment in the Common Shares is speculative and involves a high degree of risk
An investment in the Company should not be made by persons unable to bear the risk of loss of their entire investment or by persons who may have a need for liquidity from their investment. In making an investment decision, you must rely on your examination of the Company and the terms of the Offering, including the merits and the risks involved. Like all investments, an investment in the Company involves the risk of the loss of capital, and the Common Shares should not be purchased by anyone who cannot afford the loss of his, her or its entire investment. Investors must be prepared to bear the economic risk of an investment in the Company for an indefinite period of time and be able to withstand a total loss of their investment. Investors are encouraged to consult their own investment or tax advisors, accountants, legal counsel, or other advisors to determine whether an investment in the Common Shares is appropriate.
The Common Shares have not been registered under the Securities Act
The Common Shares offered by the Company have not been registered under the Securities Act, nor any applicable state securities laws, in reliance on exemptions from registration in (i) Section 4(a)(6) of the Securities Act and in accordance with Section 4A of the Securities Act and Regulation Crowdfunding promulgated thereunder with respect to the Regulation Crowdfunding Offering, and (ii) Section 4(a)(2) of the Securities Act and in accordance with Rule 506(c) of Regulation D promulgated thereunder with respect to the Accredited Investor Offering. The investment contemplated by the Common Shares has not been recommended, approved, or disapproved by the SEC, or any state securities commission, or other regulatory authority, nor have any of these authorities passed upon or endorsed the merits of the Offerings or the accuracy, completeness, or adequacy of the Offering Materials. Any representation to the contrary is a criminal offense.
Investors will be subject to certain suitability requirements
The Common Shares will not be sold to an Investor until such Investor delivers an executed representation, as contained in the applicable Qualified Investor Questionnaire and Stock Purchase Agreement, that he, she or it is a Qualified Investor with respect to the Offering applicable to such Investor and that such Investor meets certain standards. Persons who are not Qualified Investors are not permitted to invest. The fact that a person is a Qualified Investor represents the minimum suitability requirement for an Investor, and compliance with such standards does not necessarily indicate that this would be a suitable investment for such person.
The Company will have the right to refuse any subscription in its sole discretion
The Company will have the right to refuse any subscription in its sole discretion and for any reason (or no reason), including the Company's belief that an Investor does not meet the applicable suitability requirements or that exemptions from the registration requirements of any applicable jurisdiction are not available with respect to the issuance of the Common Shares to any Investor under this Offering. The Company may make or cause to be made such further inquiry and obtain such additional information as it deems appropriate with regard to the suitability of Investors. The Company reserves the right to modify the suitability standards with respect to certain Investors in order to comply with any applicable state or local laws, rules, regulations or otherwise.
The information presented in the Offering Materials was prepared by the Company and contains "forward-looking" statements
The Offering Materials (together with any amendments or supplements and any other information that may be furnished by the Company) includes or may include certain forward-looking statements, estimates, and projections with respect to the Company's anticipated future performance. Examples of forward-looking statements include statements regarding the Company's future sales, purchase orders, financial results, operating results, acquisitions, business and monetization strategies, projected costs, revenues, products, competitive positions and plans and objectives of management for future operations. In some cases, forward-looking statements can be identified by terminology such as "may," "will," "should," "would," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," or the negative of these terms or other comparable terminology. Such forward-looking statements, estimates, and projections are not guarantees of future performance and reflect various assumptions of the Company's management that may or may not prove correct and involve various risks and uncertainties over which the Company may have no influence or control. No independent party has verified or confirmed the reasonableness of the assumptions that form the basis of the forecasts. These and many other factors could affect the Company's future financial and operating results, and could cause actual results to differ materially from expectations based on forward-looking statements made in the Offering Materials or elsewhere by the Company (or on its behalf). The likelihood of the Company's success must be considered in light of the problems, expenses, difficulties, complications, and delays frequently encountered in connection with growing a small business. There can be no assurance that the Company will generate any particular level of revenue or will be able to continue to operate profitably. The Placement Agent expressly disclaims any representation or warranty regarding involvement in or responsibility for any forward looking statements contained in the Offering Materials.
Only the Offering Materials may be relied upon in connection with this Offering
Only the information expressly set forth in the Offering Materials or contained in documents furnished by the Company upon request may be relied upon in connection with this Offering. No person has been authorized to give any information or to make any representations other than those contained in the Offering Materials and, if given or made, such information or representations must not be relied upon. Access to the Offering Materials at this time does not imply that information therein is correct as of any time subsequent to this date.
The Offering Materials do not purport to be all-inclusive
The Offering Materials provided to Investors do not purport to be all-inclusive or contain all of the information that you may desire in investigating the Company. You must rely on your own examination of the Company and the terms of the Offering, including the merits and risks involved in making an investment in the Common Shares. Prior to making an investment decision, you should consult your own counsel, accountants, and other advisors and carefully review and consider all of the Offering Materials provided and the other information that you acquire. You should not construe any statements made in the Offering Materials provided as investment, tax or legal advice.
The Company reserves the right to reject some or all of any prospective investment
The offer of the Common Shares by the Company is subject to prior sale and certain other conditions. The Company reserves the right, in the Company's sole discretion and for any reason, to withdraw, cancel, or modify the Offering and to accept or reject some or all of any prospective investment. The Company will have no liability to any Investor in the event that the Company takes any of these actions.
The terms, conditions and restrictions of the Common Shares are fully set forth in the Shareholder Agreement
The terms, conditions and restrictions of the Common Shares are fully set forth in the Offering Materials, including the Shareholders Agreement, which you will be required to execute if you decide to invest, the form of which has been provided to you in the Offering Materials section for this Offering on the Company Offering Profile. You should not invest unless you have completely and thoroughly reviewed the provisions of the Shareholders Agreement, the Bylaws, and the Articles of Incorporation. Any additional information or representations given or made by the Company in connection with the Offering, whether oral or written, are qualified in their entirety by the information set forth in the Offering Materials, including, but not limited to, the risks of investment.
No solicitation in any state or other jurisdiction in which such solicitation is not authorized
The Offering Materials do not constitute an offer to sell, or a solicitation of an offer to buy, any security in any state or other jurisdiction in which such an offer or solicitation is not authorized. Except as otherwise indicated, the Offering Materials speak as of the date the Offering was initiated. Neither access to the Offering Materials nor any sale of the Common Shares shall, under any circumstances, create an implication that there has been no change in the Company's affairs from the date the Offering was initiated.
Each investment is subject to the terms and conditions of the Investor Registration Agreement
Each Investor's subscription for and purchase of the Common Shares is governed by, and subject to, the terms and conditions of the Investor Registration Agreement entered into between the Placement Agent and such Investor, including, without limitation, the investment limits established by the Placement Agent for such Investor, the Placement Agent's rights to terminate the Offering or any Investor's registration with the Placement Agent.
The Company will be available to you to answer questions and furnish additional information
The Company will make available to you, upon request, copies of material agreements and other documents relating to the Company and will afford you the opportunity to ask questions and receive answers from the Company concerning its business and financial condition in order to verify statements and information contained in the Offering Materials. The Company will also provide you an opportunity to meet with representatives of the Company to obtain other additional information consistent with the foregoing.
The Common Shares are subject to significant transfer restrictions, including restrictions in the Shareholders Agreement; There is no market for the Common Shares
The Common Shares are subject to restrictions on transferability and resale and may not be transferred or resold by any Investor in the Common Shares except as permitted under the Securities Act and applicable state securities laws, pursuant to registration or exemption from these laws, or if the Company has received an opinion of counsel satisfactory to it that registration under such laws is not required.
Specific to the Investors participating in the Regulation Crowdfunding Offering, the Common Shares may not be transferred or resold during the one-year period beginning when the Common Shares were issued, unless the Common Shares are transferred (i) to the Company; (ii) to an "accredited investor" as defined in Rule 501(a) of Regulation D promulgated under the Securities Act; (iii) as part of an offering registered with the SEC; or (iv) to a member of the family of the Investor or the equivalent, to a trust controlled by the Investor, to a trust created for the benefit of a member of the family of the Investor or the equivalent, or in connection with the death or divorce of the Investor or other similar circumstance. The term "member of the family of the Investor or the equivalent" includes a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother- in-law, or sister-in-law of the Investor, and includes adoptive relationships. The term "spousal equivalent" means a cohabitant occupying a relationship generally equivalent to that of a spouse.
In addition to the restrictions on transferability and resale outlined above under applicable securities laws, there are contractual transfer restrictions contained in the Shareholders Agreement. These restrictions include certain rights of first refusal available to the Company and the Company’s principal shareholders as well as certain "drag-along" provisions applicable to the Common Shares. These rights and provisions significantly limit an Investor’s ability to make any transfer or resale of his, her of its Common Shares. Investors are encouraged to review fully the terms and conditions of the Shareholders Agreement before making a decision to invest in the Company.
There is no market for the Common Shares, and the Company does not expect that any market will develop in the foreseeable future. Investors may be required to bear the financial risks of the investment in the Company for an indefinite period of time. Persons who desire liquidity from this investment should not invest.
Closing procedures for the Offering
The Offerings shall be available to potential Investors until the final closing of the sale and purchase of the Common Shares (the "Final Closing"), which will occur upon the earlier of (i) the date the Company has closed on the purchase and sale of Common Shares for the Maximum Offering Amount, (ii) January 31, 2020 at 11:59 PM EST, or (iii) the Company terminates the Offerings in its sole and absolute discretion (the "Termination Date"). In accordance with Regulation Crowdfunding promulgated by the Securities and Exchange Commission, the Company may not sell more than $1,070,000 (the "Crowdfunding Maximum") of Common Shares in the Regulation Crowdfunding Offering. Therefore, if the Crowdfunding Maximum is reached prior to the Termination Date, the Regulation Crowdfunding Offering will be terminated and only the Accredited Investor Offering will continue thereafter.
The Common Shares are offered by the Company on a best efforts, minimum-maximum basis as specified herein. As such, the Offerings are contingent upon the Company's receipt of the Minimum Offering Amount, as well as the Company's receipt of a minimum of $49,995.52 in proceeds from the Regulation Crowdfunding Offering (the "Crowdfunding Minimum") prior to the Termination Date. All funds received from Investors will be held in an escrow account (the "Escrow Account") established with Kingdom Trust Company, as escrow agent (the "Escrow Agent"), until the Minimum Offering Amount and the Crowdfunding Minimum have been satisfied. Once the Minimum Offering Amount and the Crowdfunding Minimum have been received by the Escrow Agent in the Escrow Account (pursuant to the terms of an escrow agreement to be entered into between the Escrow Agent and the Placement Agent (as defined below)) and provided that (i) the Company has provided advance written notice to Investors of at least five (5) business days, (ii) the Regulation Crowdfunding Offering has been available on the Company Offering Profile for a minimum of twenty-one (21) days, (iii) there has been no material change that would require an extension of the Regulation Crowdfunding Offering and reconfirmation of the investment commitment, and (iv) the Escrow Account continues to meet the Minimum Offering Amount and the Crowdfunding Minimum at the end of the five business day period after Investors have been notified of the closing, the Escrow Agent will initiate the transfer of Investor funds (net of the placement fee to be paid to the placement agent, Localstake Marketplace LLC (the "Placement Agent")) from the Escrow Account to a deposit account maintained by the Company (the "Initial Closing"), which funds shall constitute net proceeds usable by the Company for the purposes outlined in the Offering Materials. After the Initial Closing, additional Investor funds will be held in the Escrow Account until, and at such time as, the Placement Agent chooses, in its sole discretion, to direct the Escrow Agent to release the additional Investor funds (each a "Closing"), to be facilitated using the same procedures identified herein for the Initial Closing. The Company will continue to accept investment commitments up until the occurrence of the Final Closing; provided, however, in the event the Crowdfunding Maximum has been reached prior to the Final Closing, the Regulation Crowdfunding Offering will be closed at such time and only the Accredited Investor Offering will continue until the Final Closing. If the Company receives investment commitments in the Regulation Crowdfunding Offering for greater than the Crowdfunding Minimum, the Company will accept such commitments up to the Crowdfunding Maximum on a first come-first served basis.
If the Minimum Offering Amount and the Crowdfunding Minimum have not been received by the Company into the Escrow Account prior to the Termination Date, no Common Shares will be sold in the Offerings, and neither the Regulation Crowdfunding Offering nor the Accredited Investor Offering will be consummated. In such instance, all investment commitments will be cancelled and the Escrow Agent will initiate a return of any Investor funds deposited in the Escrow Account to such Investors within ten (10) business days. Investor funds will not earn interest while in escrow and no interest will be returned with Investor funds if the Offerings are not consummated. Any Common Shares subscribed for by control persons of the Company or the Placement Agent (or their affiliates or related persons thereof) will not be counted in determining whether the Minimum Offering Amount and the Crowdfunding Minimum have been satisfied.
The Company's acceptance of investments and cancellations
The Company reserves the right to accept, through execution of a countersignature on the Subscription Documents (as described below), an Investor's subscription for Common Shares at any time prior to the Termination Date and may reject the Subscription Documents based upon the Company's review thereof for any reason or for no reason. Should the Company receive investment commitments for greater than the Maximum Offering Amount, the Company will determine, in its sole discretion, which subscriptions to accept up to the Maximum Offering Amount. If the Company receives investment commitments in the Regulation Crowdfunding Offering for greater than the Crowdfunding Minimum, the Company will accept such commitments up to the Crowdfunding Maximum on a first come-first served basis.
If an Investor has chosen to transfer its investment funds electronically, these funds will be transferred from its linked bank account as specified on the Company Offering Profile to the Escrow Account, forty-eight (48) hours after the Company's acceptance thereof. If the Investor has chosen another form of funds transfer, the Investor will receive a notice containing instructions for transferring funds to the Escrow Account. Investors may cancel their investment commitment in the Common Shares, using the methods made available on the Company Offering Profile, and have their investment funds returned (if applicable) for any reason prior to up to forty-eight (48) hours after the Closing applicable to the Investor's investment. If an Investor has not canceled its investment commitment in the Common Shares prior to such deadline, the Investor's subscription for the Common Shares shall be irrevocable by the Investor, and will be documented through the receipt of an executed copy of the Investor’s Stock Purchase Agreement, which will be recorded and maintained with the books of the Company.
Securities laws being utilized and investor qualifications
The Company is conducting the Offerings in reliance on the exemptions from registration under the federal Securities Act of 1933, as amended (the "Securities Act"). The Regulation Crowdfunding Offering is being made pursuant to the exemption set forth in Section 4(a)(6) of the Securities Act and in accordance with Section 4A of the Securities Act and Regulation Crowdfunding promulgated thereunder. The Accredited Investor Offering is being made pursuant to the exemption set forth in Section 4(a)(2) of the Securities Act and in accordance with Rule 506(c) of Regulation D promulgated thereunder. The Accredited Investor Offering will be made solely to persons who qualify as "accredited investors" as defined in Rule 501(a) of Regulation D ("Accredited Investors") and who provide sufficient evidence to verify that such persons are Accredited Investors.
Regulation Crowdfunding sets forth certain statutory investment limitations for purchasers of securities offered pursuant thereto. The Common Shares will be offered and sold in the Regulation Crowdfunding Offering only to persons whose investment in the Common Shares, together with any other investments made in any Regulation Crowdfunding offering during the 12-month period preceding the date of such transaction, does not exceed: (i) the greater of $2,200 or 5 percent of the lesser of the Investor's annual income or net worth if either the Investor's annual income or net worth is less than $107,000; or (ii) 10 percent of the lesser of the Investor's annual income or net worth, not to exceed an amount sold of $107,000, if both the Investor's annual income and net worth are equal to or more than $107,000. Investors who meet the foregoing requirements in the Regulation Crowdfunding Offering, together with Accredited Investors in the Accredited Investor Offering, are collectively referred to as "Qualified Investors."
Regulation Crowdfunding also contains other limitations and requirements, including a limitation on the dollar amount of securities that may be sold in a Regulation Crowdfunding offering. The Company may not sell more than the Crowdfunding Maximum of Common Shares in the Regulation Crowdfunding Offering. If this maximum is reached, the Regulation Crowdfunding Offering will be terminated and the Accredited Investor Offering will continue thereafter.
The Common Shares will be offered and sold in the Accredited Investor Offering only to Accredited Investors who provide sufficient evidence to verify that such Investors qualify as "accredited investors" pursuant to Rule 506(c) of Regulation D.
The minimum investment that will be accepted by the Company from a Qualified Investor in both the Regulation Crowdfunding Offering and the Accredited Investor Offering is $494.56 (44 shares of Common Stock).
Use of proceeds in the Offering
The Company intends to use the net proceeds of the Offerings for marketing and sales, increasing inventory, purchasing equipment, paying professional fees and the Placement Agent fees associated with the Offerings, and for general working capital purposes, as explained in further detail on the Funding tab of the Company Offering Profile.
Subscribing for an investment and transferring funds
Investors interested in subscribing for the Common Shares will be required to complete and return to the Company the Shareholders Agreement and the applicable Stock Purchase Agreement and Qualified Investor Questionnaire (collectively, the "Subscription Documents"). Payment of the investment amount is preferred via electronic ACH transfer, but may also be made by check or domestic wire in limited circumstances. Instructions for each method of payment will be provided upon investment via the Company Offering Profile.
Fees for placement agent services
As compensation for the Placement Agent's services in connection with the Offerings, the Placement Agent shall be entitled to receive a placement fee paid by the Company (the "Placement Fee") equal to 3.0% of the total amount of Common Shares sold in the Offerings, as described below. A breakdown of the Gross Proceeds, Estimated Placement Fee and Net Proceeds for the Offerings is as follows:
For Minimum Offering Amount:- Gross Proceeds: $500,000.16
- Estimated Placement Fee: $15,000 (1)
- Net Proceeds: $485,000.16
- Gross Proceeds: $1,900,009.60
- Estimated Placement Fee: $57,000 (1)
- Net Proceeds: $1,843,009.60
(1) The Company will pay the Placement Fee on all Gross Proceeds received by the Company from the sale of the Common Shares in the Offerings to Investors introduced to the Offerings by means other than private personal invitations from the Company. The estimated Placement Fee excludes a $15,000 offering preparation fee paid to the Placement Agent prior to commencement of the Offerings.
Securities to be offered to investors
The offering materials being accessed by you (the "Offering Materials") on the Company's profile page (located at https://localstake.com/businesses/ogdens-own) (the "Company Offering Profile") relate to the offer and sale of shares of Common Stock (collectively, the "Common Shares") in Ogden's Own Distillery, Inc., a Utah corporation (the "Company"). The Company is seeking to raise between a minimum of $500,000.16 (the "Minimum Offering Amount") and a maximum of $1,900,009.60 (the "Maximum Offering Amount") from potential investors (each, an "Investor" and collectively, the "Investors") through the offer and sale of the Common Shares in two combined but separate offerings: (i) a Regulation Crowdfunding offering (the "Regulation Crowdfunding Offering") and (ii) a Regulation D, Rule 506(c) offering (the "Accredited Investor Offering"). The Regulation Crowdfunding Offering and the Accredited Investor Offering are collectively referred to as the "Offerings." As the context requires, each of the Offerings may also be referred to as "an Offering" or "this Offering" with respect to the particular offering in which an investor participates.
The Company is offering up to 169,040 Common Shares in the Offerings, at a price of $11.24 per share. Investors will become shareholders of the Company and will have the rights and obligations applicable to the Common Stock of the Company set forth in the Company’s Articles of Incorporation and Bylaws and in the Shareholders Agreement, copies of which are provided in the Offering Materials. For a detailed summary of the Offerings and the Common Shares, see the Term Sheet included in the Offering Materials.
Material changes to the Offerings
Should a material change be made by the Company to the Offering Materials, including, but not limited to a change to the Termination Date, the Crowdfunding Minimum, or the Minimum Offering Amount, the Company will provide to all Investors who have made investment commitments notice of the material change. If the Investor does not reconfirm its investment commitment within five (5) business days of receipt of such notice, the Investor's investment commitment will be cancelled and the Investor will receive a notification verifying that the investment commitment was cancelled, the reason for the cancellation and the refund amount that the Investor should expect to receive. The Escrow Agent will initiate a return of the Investor's funds deposited in the Escrow Account to such Investor within ten (10) business days.
Related party participation in the Offerings
Any securities subscribed for by officers, directors, or affiliates of the Company (or their affiliates or related persons thereof) will not be counted in determining whether the Minimum Offering Amount or the Crowdfunding Minimum has been raised in the Offering. At the commencement of this Offering, it is not expected that the officers or directors of the Company will participate in the Offering.
Ongoing reporting requirements associated with the Offering
The Company will file an annual report on Form C electronically with the Securities and Exchange Commission pursuant to Regulation Crowdfunding and post the report on its website, no later than 120 days after the end of each fiscal year covered by the report, until certain conditions are met as summarized below. Once posted, the annual report may be found on the Company's website at: http://www.ogdensown.com/investor_reports.
The Company must continue to comply with the foregoing ongoing reporting requirements until:
1. the Company is required to file reports under Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934, as amended;
2. the Company has filed at least one annual report pursuant to Regulation Crowdfunding and has fewer than 300 holders of record;
3. the Company has filed at least three annual reports pursuant to Regulation Crowdfunding and has total assets that do not exceed $10,000,000;
4. the Company or another party repurchases all of the Common Shares issued in the Regulation Crowdfunding Offering, including any payment in full of the Common Shares; or
5. the Company liquidates or dissolves its business in accordance with state law.
In the event the Company is no longer required to provide an annual report pursuant to the foregoing requirements of Regulation Crowdfunding, the Company intends to continue preparing and posting a copy of its annual report for the benefit of Investors. The Company expects to notify Investors by email communication of the posting and availability of the annual report on the Company’s website, as noted above. Management anticipates that such annual reports will contain the Company’s financial statements for the prior fiscal year and other non-financial information related to the business, operations and financial condition of the Company.
In addition to annual reporting, the Company intends to provide Investors with regular quarterly reports for the first three quarters of the Company’s fiscal year. These reports are expected to contain financial data and other non-financial information related to the Company. The fourth quarter report will be included as part of the annual report.
As shareholders of the Company, Investors will also be entitled to certain shareholder information and inspection rights pursuant to applicable provisions of the Utah Revised Business Corporation Act, as amended. These rights include the ability (i) to inspect and copy certain corporate records maintained by the Company, and (ii) to request a copy of the Company’s most recent annual or quarterly financial statements.
An investment in the Company involves a high degree of risk, and should be regarded as speculative. Prospective investors should carefully consider these investment risks, among others, in addition to the other information presented in the Offering Materials, in evaluating the Company for investment. The risks listed herein are not a complete list of potential risks facing the Company and it may encounter unexpected risks in the future, which, may adversely affect its performance.
Company Updates
Messages
April 16, 2021
Hey everyone,
Sorry about the multiple messages last night. Obviously a technical issue with our messaging system. We were unaware that the message from January had not reached everyone.
Needless to say, we are happy to have all these canned cocktails available. We are hoping for word soon as to when they will be available in the DABC stores!
Happy Friday!
Steve Conlin
Porter's Huckleberry Lemonade & Peach Iced Tea
April 15, 2021
We are happy to announce that beginning Friday, April 16, at 11 am, we will begin selling our new Porter's Huckleberry Lemonade and Porter's Peach Iced Tea canned cocktails!
Come by our package store and grab some while ya can!
Stay tuned for more announcements next week regarding annual reports and a meeting as well as some upcoming events!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc
Porter's Huckleberry Lemonade & Peach Iced Tea
April 15, 2021
We are happy to announce that beginning Friday, April 16, at 11 am, we will begin selling our new Porter's Huckleberry Lemonade and Porter's Peach Iced Tea canned cocktails!
Come by our package store and grab some while ya can!
Stay tuned for more announcements next week regarding annual reports and a meeting as well as some upcoming events!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc
Five Wives Vodka Soda in a Can!
January 22, 2021
Greetings everyone,
We wanted to let everyone know that we are releasing another canned cocktail! Five Wives Vodka Soda with a hint of lime. Labels are being printed as I type. We anticipate them being available at the distillery store on Monday, February 1, 2020. (If there is any delay in printing, we will give an update ASAP. )
I have to admit, I've never been much of a vodka soda drinker, but this product has won my heart. It is so smooth. The lime is barely perceptible, but just enough to take any edge off. Through the development process we've had several people state they can't taste any vodka in it at all - at 7% ABV. Tim and the team have done an excellent job!
The DABC has shifted to reviewing new products twice per year for distribution through the DABC stores. For the time being, our canned products will only be available at our store at 615 W. Stockman Way in Ogden. We've submitted both these products for review in May. Yes, we too, find this ridiculous. But you can still have the DABC deliver, by-the-case, the products to the store you shop. Go to the store and tell them you'd like to place a "special order." The code for the Five Wives Moscow Mules: 059436. The process takes a couple of weeks, even though we usually run the case down to the DABC the day of the order.
We will not have a code for the Vodka Sodas until we deliver them to the DABC with a label.
As always, you can always message the DABC asking that they carry our products by using the following link: https://abc.utah.gov/contact-us/
They seem pretty adamant about following their procedures right now, but, as a government entity, they tend to be hypersensitive to consumer feedback. We invite you to gently encourage the DABC to carry Five Wives Moscow Mules at your favorite DABC store. We will have to do the same with Five Wives Vodka Soda once available.
Our store is now open 11-7pm M-F and 11-5pm on Saturday. We hope this makes it more convenient for people to stop in for these products.
2021 is off to a great start and there will be more updates to come.
Sincerely,
Steve Conlin
Ogden's Own Distillery, Inc.
steve@ogdensown.com
New store hours!
January 11, 2021
Happy New Year everyone,
We are happy to announce we will be extending our store hours at Ogden's Own Distillery effective January 19, 2021
The package store at 615 W. Stockman Way, Ogden, will be open Monday - Friday 11-7 pm and Saturday 11-5 pm. (Closed on Federal and State holidays as always - January 18th for example).
Stop in and avoid liquor store lines! Remember, presently, it's the only location where you can pickup the new Five Wives Moscow Mules in cans. We hope to update you on other canned cocktails very soon. Stay tuned!
Sincerely,
Steve Conlin
Ogden's Own Distillery
Five Wives Ready-to-Drink Moscow Mules!
December 11, 2020
We are happy to announce that Five Wives Moscow Mules in cans will be available starting today at noon, Friday, December 11, 2020, at the distillery store located at 615 W. Stockman Way in Ogden. We hope to have them in DABC stores soon, but as always, are at their mercy. We know they won't be reviewing products for a while. For the forseeable future, our store will be the only location to pick them up.
Each 12-ounce can is enough for two cocktails at 10% ABV and are priced at $3.33 each can. Come on by and pick up this year's best stocking stuffer. (You can grab them cold and ready-to-drink right out of our chiller!)
We'll be announcing some additional canned cocktails soon!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
New location at 615 W. Stockman Way, Ogden
April 28, 2020
Greetings!
We are proud to announce that we will commence operations at 615 W. Stockman Way, Ogden on Wednesday, April 29, 2020!
The building is still being painted, the landscaping being installed, and the fence being put up. The bar isn't finished, the amphitheater doesn't have grass, nor could we gather if they did. No matter, we start the next chapter of Ogden's Own Distillery, Inc. with our package store opening up and production ramping up in the new digs. For now, we will maintain the 11 am-5 pm, Monday through Friday, hours as we get through this whole COVID-19 paradigm change. We hope these hours will be extended as time goes by.
Give us a few days to settle in before coming by and asking for tours, please. We are still crazy busy with hand sanitizer and catching up from all the disruption a move causes. Trust us, we are going to throw a party when all fo this calms down! Thanks for being along for the ride.
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Pretty nice recognition ...
March 31, 2020
We've felt quite confident we've been taking the right steps through the COVID 19 pandemic. Today, we were mentioned along some of the biggest brands in the world for it.
I couldn't be more proud of our team as we continue to take care of business and the community at the same time!
Stay safe and read on:
Sincerely,
Steve Conlin, CEO
Ogden's Own Distillery
February Update
February 26, 2020
Greetings everyone -
A little update from us as there has been a lot going on in February. Below I will put the links to the press we received during the month which included a couple of great reviews on GoodSpiritsNews.com, LA-story.com and a mention on Advocate.com which has over 4 million unique visitors each month.
In addition to the published pieces, I've done interviews with The Independent UK in London and Beverage Master Magazine. Release date of those articles is unknown.
The building continues to move along. While we haven't had a ton of snow, the consistent colder temps and the rain that turned the lot into a mud bog has slowed things down. The scheduled date for completion of interior is still the end of March. Site work remains a bit unknown and contingent upon temperatures and rainfall. I've attached a couple of pics from yesterday. We are getting excited as things are finally taking form from the 2-D drawings we've been looking at all year! We will let you know once we schedule a celebratory event around the occupancy of the building!
Liquor licenses still look to be an issue that we will have to deal with. Yesterday's DABC meeting yielded the issuance of one licence for ten applicants. One more is available next month. The Utah House of Representatives bill 399 has proposed many adjustments to the liquor laws. One of the adjustments is to allow bought licenses to cross county lines which they are not allowed to do presently. There doesn't appear to be any adjustments for population quotas regarding the number of licenses nor (according to the Salt Lake Tribune today) appear to be any appetite from the legislature to make any change in that manner. Perhaps putting a call into your Representatives and/or Senators would help.
Last but certainly not least, we have launched in Lee's Liquors in Las Vegas in the last couple of weeks and are happy to announce that Lee's has moved our product to the Reno and Wendover stores as well! We completed nine tastings our first weekend in the market and they went very well. We received a nice replenishment order just yesterday. Please continue to tell your friends who go to Las Vegas or live there to go grab a bottle of their favorite Ogden's Own products (or one of each)!
We'll be in touch soon with more updates.
Sincerely,
Steve Conlin
Feb. Press:
https://mashing-in.com/2020/02/03/tasting-notes...
https://la-story.com/2020/02/make-valentines-da...
https://goodspiritsnews.wordpress.com/2020/02/1...
January Media Update
January 31, 2020
Greetings everyone -
Happy Superbowl Weekend. We want to close out the month by sharing January's links to media stories about Ogden's Own products. Porter's Rye Whiskey received quite a bit of media interest and the reviews lined up pretty consistent with what one would expect of a 3-year-old whiskey.
The review of Underground from Drinkhacker.com was excellent giving Underground Herbal Spirit an A- on their rating scale.
"The nose immediately evokes a likable, Jagermeister-like elements of raisins, mulling spices, cardamom, and a significant licorice character. The palate continues the theme, pouring on the licorice and giving it a spin via a touch of chocolate and hints of mint and red fruit. There’s a bold clove note that provides a substantial herbaceous punch, with a moderated sweetness growing on the tongue over time. The finish finds more lingering herbs and raisins, but it’s the licorice that’s the last to go.
It’s easy-drinking but soothing like any good amaro, and available for an outstanding price."
LA'sThePlace.com has taken a liking to Ogden's Own products as well. The last link in the list will guide you to their page. "Yes, Ogden’s Own marketing sets it apart as a rebellious, irreverent brand, but that would all be for show if not for the quality of spirits they produce. "
Jan. 2020 links:
https://bevvy.co/articles/porters-small-batch-r...
https://www.thewhiskeyshelf.com/ogdens-own-port...
https://www.bevnet.com/news/spirits/2020/ogdens...
http://www.spiritedbiz.com/ogdens-own-finalizes...
https://thewhiskeyjug.com/rye-whiskey/porters-s...
https://drinkhacker.com/2020/01/18/review-under...
https://lastheplace.com/2020/01/29/ogdens-own-l...
Please feel free to share links with your friends and/or take a bottle or two to your Superbowl gatherings!
Have a good weekend everyone!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
January Update
January 29, 2020
Hello everyone,
We hope everyone's 2020 is off to a great start. We've been busy preparing for the Lee's Liquors launch in Las Vegas in Feb. We've scheduled 40 tasting events to take place in Feb. and Mar. to give Las Vegas consumers a good introduction to Ogden's Own products. We've also received a bit of industry press and will continue to work our Las Vegas strategy. Please let any friends you have in Las Vegas to stop be a Lee's in Las Vegas and pick up a bottle or two of their favorite Ogden's Own spirit.
A quick update on the new building is also in order as well. As of Friday (31st), our roofing should be sealed. Interior work should begin as soon as Monday. Windows installing within a couple of weeks. Things will start moving fast now. We are completely at the merch of the weather for landscaping and parking. Not much will happen there until the weather warms to above 50 degrees and the ground drys out a little bit. It is quite the mud pit right now. Should the weather cooperate, we could be moving stuff in as soon as March 27th based on the current schedule. My experience has taught me that it seems a bit optimistic. April looks likely though.
Speaking of optimism - at yesterday's monthly DABC meeting, it was stated that there are ZERO bar licenses available in Utah presently. There will be one made available in March and possibly one in June/July. There are currently eight applicants in line. It seems highly unlikely we will receive a bar license in 2020. One option is to buy a license. It would have to be an existing license already located in Weber County. We will explore such an option should one come available. In the meantime, we will be able to hold Special Events throughout the year. We are presently planning on moving forward with such a strategy until the license situation works itself out. Stay tuned on this front.
I will send a recap of media attention received in Jan. after the end of the month so be looking for that in Feb. Also, Porter's Rye 95 will be on-sale in Feb. at Utah DABC stores. Please get all your whiskey drinking friends to try a bottle! Available at the stores shown on the attachment.
Cheers,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Las Vegas PR
January 23, 2020
Our press release regarding expansion in Las Vegas has gone out and is being picked up in some industry publications such as Spirited Biz and Bev Net (links below). I expect a few more to pick it up over the next couple of days.
http://www.spiritedbiz.com/ogdens-own-finalizes...
https://www.bevnet.com/news/spirits/2020/ogdens...
Full text of the PR is at the end of this message.
We've also had some additional reviews of Ogden's Own products in January:
Drinkhacker (95,265 UMVs), the popular spirits website that recently reviewed Porter’s Rye, published another review over the weekend, this time for Underground Herbal Spirit. The editor, Chris Null, called Undeground “perhaps [the] most intriguing product” in the Ogden’s Own portfolio and noted that “the nose immediately evokes a likable, Jagermeister-like elements of raisins, mulling spices, cardamom, and a significant licorice character.” He closed by stating that Underground is “easy-drinking but soothing like any good amaro, and available for an outstanding price,” awarding it an overall grade of A-.
You can view the full review here:
https://drinkhacker.com/2020/01/18/review-under...
Additionally, The Whiskey Jug (45,100 UMVs) published a standalone review of Porter’s Rye. The editor, Josh Peters (a Utah native), shared a bit of background on the product’s origin and the expression along with tasting notes, which he described as “fruit, dill, toffee, cereal grains, wood and citrus” with a “medium finish” of spice, toffee and dill. Overall, Josh’s sentiments of Porter’s Rye were mixed but skewed positive, with him awarding the expression of 3/5 stars and stating that Porter’s Rye is “A tad tart…but overall perfectly serviceable.”
You can view the full post here:
https://thewhiskeyjug.com/rye-whiskey/porters-s...
Additional update coming in the near future!
Sincerely,
Steve Conlin
PR Text:
Ogden’s Own Finalizes New Deal to Expand Retail Availability with Lee’s Liquors
Nevada-based retailer to carry Five Wives Vodka, Underground Herbal Spirit, Madam Pattirini Gin and Porter’s family of whiskey expressions
(Ogden, UTAH – January 21, 2020) – Ogden’s Own, an award-winning leading distiller of craft spirits, today announces a new deal to expand retail availability with Lee’s Liquors in22 Nevada locations, with a special emphasis on the Las Vegas market. Ogden’s Own is the largest independently owned distillery in the state of Utah, achieving massive regional popularity over the last decade. With Lee’s now carrying their best-selling spirits, residents in the Las Vegas area will be able to enjoy Ogden’s Own’s diverse portfolio of spirits when seeking out gin, vodka, whiskey options, as well as their unique Underground Herbal Spirit, beginning later this month.
“We have a passion for distilling that comes from a desire to bring premium and delightful expressions to the market,” said Steve Conlin, President of Ogden’s Own. “We recognize that most people don’t associate Utah with craft spirits, so we love to surprise customers with our unique story and educate them on our local history while introducing them to high-quality offerings that will keep them coming back for more. We couldn’t be prouder that Nevada residents, especially those in the Las Vegas area, will be able to experience that passion.”
Ogden’s Own’s robust spirits portfolio includes a small-batch gin called Madam Pattirini, Five Wives Vodka, Underground Herbal Spirit and the Porter’s line of whiskeys – consisting of Peach, Apple, Fire, Huckleberry flavored varietals and a Small Batch Rye. Each spirit is handcrafted in Utah and heavily influenced by the area’s geographic surroundings – our Five Wives Vodka is even made using Wasatch mountain spring water. Additional information and details on the flavor profiles can be found below:
Madam Pattirini Gin
• Made from Juniper, Bergamot, Coriander, Cardamom, Nigerian Ginger, and Sicilian Lemon.
• Handcrafted and produced through a small run of fewer than 1,000 bottles at a time - all bottles are hand-numbered by the batch and bottle.
• Flavor Profile: Delicate juniper taste rounded out with complex citrus finish.
• Inspired by the story of Morris Young, son of acclaimed Latter-day Saints founder Brigham Young, who began publicly performing across Utah as a crossdressing singer under the pseudonym Madam Pattirini in 1885.
• Recipient of prestigious industry acclaim including Tastings.com International Review of Spirits (92 Points), Las Vegas Global Spirits Award (Gold Medal) and Best Contemporary US Gin at the 2019 World Gin Competition in London.
Five Wives Vodka
• Smooth, handcrafted gluten-free vodka made from a blend of Utah’s own mountain spring water and 100% distilled corn spirit
• Made from spring water sourced from the Wasatch mountains in Utah’s beautiful Ogden Canyon, gathered five gallons at a time.
• Mixed with distilled spirit originating from 100% corn at 80 proof (40% ABV), creating a subtle sweetness and smooth finish that is completely gluten-free.
• Recipient of prestigious industry acclaim including Tastings.com International Review of Spirits (92 Points) and Las Vegas Global Spirits Award (Gold Medal)
Underground Herbal Spirit
• Handcrafted herbal spirit distilled from corn and blended with a mix of 33 herbs and spices, creating a sweet yet complex flavor experience.
• Flavors include a mellow blend of cassia, angostura, anise, cardamom, gentian, yarrow, wormwood, mate, guarana, ginseng, molasses, orange oil, lemon oil, spearmint, pure cane sugar, agave and plum.
• Best enjoyed as an ice-cold shot, digestif after meals, and a versatile mixer with other liqueurs and mixers.
• Lower amount of sugar (about half the amount of the average liqueur) results in a smoother, less-viscous, less-syrupy shot.
• Recipient of prestigious industry acclaim including Double-Gold at the San Francisco World Spirits Festival (2010)
Porter’s Whiskeys
• Small batch rye aged in heavy charred, new oak barrels for over three years, combining the smoothness of Canadian whiskey with the most divine ingredients to deliver well-balanced flavor
• Aged for over three years at 111 proof and blended down to 90 proof with Ogden’s Own Distillery’s signature water blend.
• Porter’s Fire: Sweet but not sugary, berry and spicy but not too hot
• Porter’s Peach: Aromatic without being too sweet with a smooth finish
• Porter’s Huckleberry: Sweet-smelling but not sugary and perfect in a mixed cocktail
• Porter’s Apple: Fragrant without tasting like a syrup designed to be used in a variety of mixed drinks
Each of the products are expected to hit shelves in late January/early February and start at $19.99 USD.
About Ogden’s Own
Ogden’s Own is based in Ogden, Utah and gained notoriety for its unique expressions and its often-satirical playfulness on stereotypes in its home state. Their wide portfolio of expressions ensures that any customer can find a product that is suitable to his/her palate. To learn more about the brand or check hours to visit their tasting room, please visit www.ogdensown.com
# # #
Good News and Recent Mentions
January 3, 2020
Shareholders,
I know I just reached out to you yesterday, but we like to share great news as we receive it. We've received word from Las Vegas, NV that Lee's Liquors will begin carrying eight Ogden's Own Distillery products in their 22 locations beginning in February 2020. We will be sending out a press release to let the rest of the world know on January 21, 2020.
It may take a little longer before they get the products to the Wendover, NV store which is the closest to Northern Utah and a favorite of Utah visitors.
The eight products are:
Porter's Rye
Porter's Peach, Apple, Huckleberry, Fire
Madam Pattirini Gin
Underground Herbal Spirit
Five Wives Vodka
Also, over the last couple of months, we've been getting a bit of recognition from some national outlets. All of these get posted to social media, but they can also slip past people. We will be better at sharing them through messages as we move forward. Enjoy!
I was a little nervous the way this video started out ... but worth the watch:
https://www.beerbasics.com/blog/2019/12/18/mada...
https://www.emilyreviews.com/2019/11/adult-stoc...
https://www.emilyreviews.com/2019/11/gift-ideas...
https://www.thrillist.com/travel/nation/best-wi...
https://aspiringgentleman.com/vices/scotch/scot...
https://www.skiutah.com/blog/authors/adam/the-b...
https://www.watchmojo.com/video/id/30514
Cheers,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Investment Opportunity closed - Dec. 11, 2019
December 11, 2019
Ogden's Own Distillery, Inc. Reg. CF and Reg. D offerings are sold out. We've reached our maximum raise amount.
Thanks to everyone who considered getting involved. A special thanks to all of you who chose to invest. We are excited about the future and happy that you are coming along for the ride! We'll be updating our new shareholders with more information as we move forward.
For those who considered but now just wasn't the time, we hope there will be other opportunities in the future as we grow the company.
Happy Holidays!
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Offering closing Dec. 15.
December 9, 2019
We are in the last week of our offering and are down to the last few remaining shares that reflect our $1.9 million maximum. We are not sure which will happen first, selling the last shares out or getting to the Dec. 15th deadline. Now is the time to take action if you haven't already!
We wish all of you a happy and fun holiday season!
Sincerely.
Steve Conlin
CEO
Happy Thanksgiving!
November 27, 2019
2019 has been an exciting year for us and we have a lot to be thankful for!
Our wall panels finally found their homes yesterday and our building actually looks like a building now! Pics attached.
Thank you to all who have bought shares of the company!
We are down to just a few thousand dollars of shares available. We will be allocating those on a "first to complete their transaction" basis up until Dec. 15, 2019. If you are still interested in becoming a shareholder we can't promise shares will be available till that date, but we will close the offering then regardless.
We hope everyone has a wonderful Thanksgiving weekend!
Cheers from the team at Ogden's Own Distillery
30th year Best of Utah Awards
November 21, 2019
We are pleased to announce we have been recognized by the readers of the City Weekly as the Best Spirit in the state of Utah! For the second year in a row, Five Wives Vodka was chosen as their favorite.
You can see all the winners here: https://bit.ly/2D5Rqde
We were also given a shoutout by the editors for our Five Husbands Vodka released for Pride.
Update on the building: They went to put up the fanal panels last Friday and the crane had a malfunction. They are expecting a part to be installed by Monday and be putting up the last panels on Tuesday.
Reminder: We will be closing the offering on December 15, 2019, or when the last shares are sold. We are very close to last of the shares so if you're on the fence, don't miss out. One person could easily come through and close out the round at any point.
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery, Inc.
Building Construction change.
November 14, 2019
Hello everyone,
In my last message, I said the last panels for the walls would be going up on Friday. We've been notified that due to a "crane switch" it will be postponed until Monday. We will update you should there be any other change.
Sincerely,
Steve Conlin
Update
November 12, 2019
Greetings everyone,
This Friday we are scheduled to put the last segments of the wall up the new building. Early next week they will begin putting the metal up fo the roof. Things are progressing nicely and we are still expected to be in the building by March. If you have a chance to go watch the panels be placed you should!
Also, for those of you who are on the fence, we are down to about $30,000 left on our fundraising. We will be closing the round on Dec. 15, 2019, regardless of whether or not we've sold the final shares. If you are interested, now is the time.
We'll be sending out an invite to shareholders in the near future regarding a Christmas celebration on Dec. 13th - shareholders who complete their share purchase before the 13th will be invited!
Sincerely,
Steve Conlin
CEO - Ogden's Own Distillery, Inc.
Ogden's Own Distillery - Third Quarter Update....
November 5, 2019
Executive Committee Meeting 10/31/19 - In attendance Steve Conlin, Stu Smith, Michael Glasmann, Tim Smith, Andy Jorgensen
Steve Conlin presented Financials through 10/31/19 for review…
(All results are on a Cash basis, Unaudited)
Profit and Loss:
Overall Sales are up 36.1% Year over Year in line with trends set from earlier this year.
Strong product growth of the Five Wives Vodka line up about 34%, Porter’s Whiskeys up ~ 35% Madam Pattirini up 19% and Underground up 5.7%. COGS up slightly YOY reflecting last year’s inventory adjustments vs. this year’s operations. Gross Margins remain strong at 73%
Net Income remains flat at approximately 20% of sales, with Broker Commissions (up 139%) and Advertising and Promotion expenses (up 39%) with increased sales to Utah and other states.
Ralphs - California
We were dealt some unfortunate news that our products were not picked up by Kroger for Ralph’s Spring reset. While the request was made by Ralph’s in CA to have our products on the shelf in the Spring it was overruled at the Corporate level as they are limiting new product submissions. The news is disappointing, but we are going to keep moving forward and push to get the products in for the Autumn 2020 reset.
Smiths / Las Vegas
We are in discussions with our Distributor in Nevada to expand our footprint in Las Vegas to other stores beyond Smith’s. Stay tuned.
Other markets
Idaho sales up 21% year over year with our new distributor, other states are mostly flat YOY.
We are exploring new distribution prospects of our products in Florida, however we don’t expect to make any breakthrough before the end of 2019.
Product Development:
With our new facility coming together nicely, we’re exploring the idea of adding a canning line to our production facility. Estimated capital expenditure would be around 250k. We could also potentially partner with someone who has existing canning facilities. The end product could be to create a new malt beverage or produce a ready-to-drink “cocktail in a can” both of which are proving to be very popular with millennials.
Tim has also been testing new flavors of whiskey. Interestingly one of the fastest growing flavored whiskeys on the market is a Peanut Butter taste profile.
New Building:
Hope you enjoyed some of the wall raising photos and videos! Be sure to follow us on social media so you get the latest and greatest updates as they happen.
We’re expecting 4 walls completion before Thanksgiving – still expecting move in for Operations at end of February. One potential delay in occupancy could be the parking lot – where asphalt needs 50 degree weather or higher. The board decided it was not worth the extra $80k to use Concrete and would hope we get a weather window to pave with asphalt even if it meant a slight delay.
Our leaseback agreement for the current building is good through August so no concern there.
Bar Space – As you may have heard, Utah licenses are in short supply until the July 2020 population reset. This could potentially impact the opening of the bar area until later in the year. We can apply for up to 12 special event permits in the meantime which would allow us a sort of “soft opening”.
Fundraising:
Board made a unanimous decision to close the Fundraising round on December 15th.
For investors obtaining Investor Perks – they should be arriving in the mail before Christmas.
Commemorative Display (non-transferable/ non-negotiable) Stock Certificates will be issued to investors as well.
Holiday Party: SAVE THE DATE
We’ve set aside Friday, December 13th as the company Holiday Party. Location in Salt Lake City TBD.
All Employees, Investors and Partners will be invited to attend.
Staffing:
Board made a unanimous decision to offer Audra Norby full time position with the Distillery.
Board made a unanimous decision to hire an Event Coordinator whose job role it will be to handle the Company’s promotional and charity donation events. If you know someone who’d be a good events coordinator please refer them to Steve@ogdensown.com
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This report may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this presentation. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events.
Twenty Wall Panels Placed at New Location
October 25, 2019
Thursday 20 of the 30 wall panels were placed on our new building at 615 Stockman Way in Ogden. Pictures attached.
They will now form and cure the remaining 10 panels and they will go up in about three weeks. Things will be moving fast from that point forward. We expect to be moving operations into the new location in March 2020. Amphitheater and bar will take a little longer.
We received a little bit of media coverage as well. You can see at the following links:
https://app.criticalmention.com/app/#/clip/publ...
https://www.standard.net/news/business/new-ogde...
Thanks to the shareholders who came out and joined in the excitement. It was early and cold!
If you haven't invested yet, you still have time. We are down to about $55k left in stock.
Sincerely,
Steve Conlin
CEO
Ogden's Own Distillery
Wall Raising Celebration! - October 24
October 17, 2019
Hey everyone -
We are slated to begin raising the walls on the new building on Thursday, Oct. 24, at 7 am. We know it is early, but they say it is the most dramatic time to watch as the building starts to take shape as the 35-foot tall panels get moved into place and the site begins to look like our future home!
We will have coffee, hot chocolate and treats for anyone who wants to attend. It looks to be chilly that morning.
https://www.facebook.com/events/533986797336002/
Please go to the link above and let us know if you are planning on attending so we can have a feel of the number of people. Also, we will provide updates if the date or time changes. There's always a chance with weather or equipment issues.
Sincerely,
Steve Conlin
CEO
Who knew? Watching concrete dry is so exciting!
September 3, 2019
Hope you all had a great Labor Day Weekend!
Just a few quick updates for you on the Real Estate side of things.
- The Slab is poured! Yeah, I know it doesn't look like much now - and the after picture is just a little bit more inspiring. But -
It means we're still on track to have the building ready for occupancy by February / March timeframe. We're going to have a
"Wall Raising" ceremony sometime in October and you're all invited to join us! Stay tuned for the announcement.
- The old building has been sold! Our previous home at 3075 Grant Ave has served us well. It helped us grow to where we are
now and we banked a nice little capital gain on the building to boot. We are going to continue to use the building under a rental
agreement with the new owner until our new building is finished this Winter. If you haven't stopped by yet, give our old home a
visit and maybe treat yourself to a tasting, or take home a bottle or two.
- We've got a couple of other announcements to make that I know you're going to be really excited about. Once they are finalized
we'll get them in the next update. Until then, stay tuned to your inbox.
Thanks for your Interest in investing Ogden's Own Distillery - Cheers!
Andy
Building Progress
August 26, 2019
We are starting to see big strides in the construction of our new facility. Attached you'll find a pic of what it looks like today. By Wednesday of this week, we should have the slab poured and the true form of a building will begin to emerge! We'll keep you updated.
Sometime in Oct., most likely, we'll have a wall raising ceremony which we'll invite you to join.
As of last Tuesday, we are currently on schedule to have the building completed to the point of moving operations in beginning in late January / February. Stay tuned!
Steve Conlin
A little help ...
July 30, 2019
To all shareholders and potential shareholders:
The Utah DABC has recently relinquished introduction of new products from the hands of humans to the mercy of algorithms of their new Symphony System. It is a system designed to analyze the needs of a store by the products the consumers tend to buy at the specific location and the price points they shop in. It doesn't take into account local products, sales & marketing, or anything other than past statistics. In theory, it might be good, but in practice, it is proving bad for consumers and suppliers.
Right now, after two weeks, the new Porter's Rye 95 Small Batch Whiskey is only available in two stores: Murray (5056 S. State Street) and Orem (1688 North State Street).
We've been told by the DABC that the only way we will be able to expand our reach is by showing success in these stores or if other stores start showing needs for additional rye products. It's a horrible way to sell 100 cases of a product they've just bought. Obviously, someone is committed to the decision they made to bring in this expensive software.
If you live in the Murray or Orem area and are a fan of rye or have friends who are, we encourage you and them to go pick up a bottle. It's imperative that we start seeing movement ... in Orem of all places. You'd think Ogden would have been a natural release location.
You can check near-realtime store inventories at the following link:
https://webapps2.abc.utah.gov/Production/Online...
If you really want to have fun with DABC fill out the questionnaire regarding product selection at this link:
https://abc.utah.gov/feedback/
Also, we hope to see you this Saturday at the 10-year event at Rooster's B Street Brewery. Event information on facebook:
https://www.facebook.com/events/1204027786449209/
Sincerely,
Steve Conlin
10 Year Anniversary Party! August 3, 2019
July 25, 2019
Hey everyone,
You're invited to Ogden's Own 10 Year Anniversary Party! Here's a link to the event page on Facebook: https://www.facebook.com/events/1204027786449209/
5 pm to 10 pm
Ogden’s Own Distillery is celebrating 10 years of making Utah’s best spirits by throwing a party featuring an eclectic musical line up!
Special musical performances by
Hectic Hobo - also celebrating 10 years!
Melody and the Breakups
McFvted - DJ Set
Special performance by The Viva La Divas
and other surprises
Party will be at the new Rooster’s Brewing B-Street location in Ogden - located at 2325 B Ave. from 5 pm - 10 pm featuring the food trucks, awesome cocktails, and beers. You’ll also learn about our new location under construction across the street from the Rooster’s venue. As a special gift, each RSVP will receive one free ticket to the 10th Annual Utah Beer festival (noticing a theme here) on August 17 & 18 at the Utah State Fair Park. This is a $10 ticket for free.
You can RSVP at the following link for the free beer festival tickets, but you will have to pick the tickets for the beer festival up at our party!
https://cwstore.cityweekly.net/EventMicroSite/1...
Sponsored by Underground Herbal Spirit, Five Wives Vodka, Porter’s Whiskeys, Madam Pattirini Gin, City Weekly and hosted by our friends at Rooster B Street Brewery!
In future years, we hope to claim the first weekend in August every year as the weekend we throw our Annual Party and Annual Shareholder's Meeting. While we'd dreamt of our new place being finished in time to actually throw this year's party there, it simply isn't going to happen. (We might see pad started next week though!) We're doing the second-best thing and throwing the party at our future neighbor's place. Rooster's B Street Brewery! We hope to see you there!
Steve Conlin
Mid-Year Update
July 8, 2019
As of June 30, 2019
Mid-year report for 2019.
Gross Revenue accrual +39%
Gross Profit +31%
Net income -18% difference due to one time costs associated with legal, accounting, construction of the new building including loan cost and architect fees.
We track sales/movement of cases/income several different ways to insure multiple views into how things are moving along.
Cases sold in at Utah Store level
3,408 Five Wives Vodka +41%
500 Heavenly +24%
149 Sinful +30%
784 Underground -7%
1,239 Porter’s Fire +6%
572 Porter’s Peach +28%
272 Porter’s Apple +7%
357 Porters Huckleberry +785% (introduced mid-year 2018)
403 Madam Pattirini Gin +20%
67 Premium Potato Vodka (no previous year)
802 Five Husbands Vodka (no previous year)
29 Porter’s Rye (no previous year)
8,581 Total +42%
Total Cases shipped from Ogden’s Own Distillery
10,176 (2019) vs. 7,835 (2018) + 30%
We are up over 30% on revenue, cases shipped, and sales.
We are anticipating shipping the new Porter’s Rye Whiskey to the Utah DABC on July 12* - that means it will start appearing on shelves in two weeks or so. (*we’ve only been told this verbally and are still awaiting official purchase order) It is presently available at our on-site package store and through hitimewine.net in CA. Reviews have been positive, and sales through the package store have been strong for a new product.
We still have a little over $250,000 to raise before our offering closes. We’ve received feedback that many people think it is closed due to the fact the localstake.com website shows, at times, we have over $2 million in commitments. We will be going through the site and deleting “commitments” that have been sitting there for several months in the coming days.
If you are still interested, please go in and take the next steps - i.e. doing the signing of documents, arranging how you are transferring funds, etc. If you have completed your investment, you can ignore this. You’re good, and we thank you for jumping on board!
The offering is still open at $11.24 per share. We established this price based upon revenues from last year. If you have friends you think would be interested in getting involved, please tell them about us and send them to the localstake.com website.
We are still progressing on the new building - permitting, appraisal, lending, and Ogden City have all contributed to delays. We now moving dirt and building pad. We’ll have a wall raising ceremony this fall. If things stay on schedule, we are looking to move operations in Feb/Mar. Our current building is listed. We’ve had serious inquiries during the last couple of weeks.
In other news, we will be throwing a 10th Anniversary Party at Rooster’s B -Street location on August 3, 2019 5pm to 10 pm — all shareholders will get two free tickets to the party. We chose this location because, well, they’ve been great friends to us over the years and they are going to be our neighbors for years to come as our new building will be across the street.
We are still working on the details, but we promise it will be a fun day! Look for updates soon.
This report may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this presentation. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events.
Current new building schedule
June 27, 2019
They’re moving dirt! We had a site walk and schedule meeting today. Basically, it looks this way as of this point:
Pad to be poured about August 12.
First set of walls to tilt up around Oct. 7th
Production area completed enough to start moving stuff in late Dec./Jan.
All construction completed Feb. 20.
Landscaping and painting in the spring.
Steve Conlin
CEO/President
Ogden's Own June Executive Committee Update
June 21, 2019
Executive Committee Meeting – June 19th, 2019
In Attendance: Tim Smith, Steve Conlin, Mike Glasmann, Andrew Jorgensen
Minutes:
Steve Conlin offered Financial Statements as of June 19th
Highlights
Balance Sheet:
Cash in Bank - $1,289,704.48
Total Assets - $2,321,192.88
Total Liabilities - $6,728.78
Total Equity - $2,314,464.10
Steve has prepared a cash balance report for Zion’s Bank for the next 12 months at their request.
The projections include the increased marketing spend for Smiths and building construction.
Zion’s accepted the report as satisfactory to support the building loan.
P&L:
Current Sales are up 40.5% Year over Year at almost 1.3 Million
Our trailing 12 month run is currently approximately 2.8 Million
Five Husbands is as of now – our second best selling product.
(For those of you who haven't gotten a bottle of Five Husbands
Utah DABC will be depleted around end of June. Get yours now!)
Gross Margins Percentage is up slightly at 76% over 72% same period of last year
this could be reflective of some timing issues and/or a superior price mix with FH.
Net Income is down 17% to $185,600. This amount reflects one time spending costs
for the fundraising (Legal, Accounting, Platform) and the new building construction.
Without these one time costs, net income would be ~ 340k, Up 51% over last year.
Financial statements were accepted by the committee.
Regional Results:
Michigan is slightly off due to transition of our dedicated sales rep leaving our
distributor. We have decided to change strategies and incentivize the entire
distributor's staff, instead of relying on a single person.
Nevada continues to progress with us increasing the number of tastings at
Smith’s locations in the coming months. We will be participating in a buy 1
get 1 for a penny promotion with Smiths the week after the 4th of July.
Idaho sales are up 24% YOY led by strong growth in Porters Fire and Underground.
California sales are up 68% YOY led by strong growth in Porters Five, Madam Pattirini,
and Five Husbands. As mentioned we have a meeting with Ralphs Stores on August 27th.
One weak spot is Wyoming, where sales are down slightly – primarily because we are not
focusing on that market at the current time.
Fundraising:
Currently there is 300k left in the Fundraising Round on Localstake with 500k
in interest in commitments. We’re doing our best to move people through the
platform. If you're interested in investing - the minimum is just $500. If you are
no longer interested please go in an and remove your interest/commitment.
We are going to run some boosted Facebook ads directing people right to Localstake.
We are going to inform anyone with interest or commitment of over $5000 that they
need to confirm their commitment or we will remove their interest from the platform.
Building:
The land is still being graded to prep for groundbreaking. Expected close on the Zion’s
bank loan is June 30th and construction will begin thereafter.
We plan to have a “Wall Raising” ceremony in September instead of a Groundbreaking
since the timing will be so close to the 10th Anniversary Party.
Speaking of our 10th Anniversary Party:
Save the date: We will be throwing our 10 Year Anniversary Party at Rooster's B Street, August 3, 2019, from 3-10pm.
More details to come. All shareholders will receive 2 complimentary tickets to the event.
Porter’s Rye 95:
We expect Utah DABC to include an order of 1-2 Palates of Porter’s Rye in the June order. Depending on timing
we expect Porter’s to be on shelves by mid July. Retail price is $28.99 – competitively priced with similar products.
Tariffs:
Tariffs have increased our bottle cost by about 12% which could translate to about $1.00 a bottle, so
far we have been able to hold our prices, but other competitors such as Tito’s Vodka have responded
by raising prices $2.00 to $21.99. We are not sure how long the tariffs will last, or at what point it may
be needed to raise prices on our own products. We are trying to hold the line but without any change
it will impact our margins going forward.
Production Overall:
As of May, we have shipped 8646 9-Liter case equivalents vs. 6524 YTD 2018.
Tim’s Production Assistant:
Tim introduced the idea that the person hired to assist him have good planning and projection
skills, the reason being that our number of SKUs and customers has become more of a challenge
to manage as our business complexity has increased. The board agreed that sounds like a good
idea, and to consider it when hiring the person.
MWCN 100
Ogdens Own has applied to the Mountain West Capital Network Utah 100 which showcases
Utahs top 100 fastest growing companies. With our 91.5% growth between 2014-18 we should
qualify for a position in the top 100. Fingers crossed!
Any questions please ask in the Q&A section of the Localstake Platform...
Thanks!
The Team at Ogden's Own Distillery
Events
June 20, 2019
Save the date: We will be throwing our 10 Year Anniversary Party at Rooster's B Street, August 3, 2019, from 3-10pm. More details to come. All shareholders will receive 2 complimentary tickets to the event.
As you are probably aware, we are always supporting and taking part in events in the Utah area and beyond. We invite you to follow our facebook pages to be alerted to upcoming events:
https://www.facebook.com/FiveWives/
https://www.facebook.com/UndergroundHerbalSpirit/
https://www.facebook.com/PortersWhiskeys/
https://www.facebook.com/MadamPattirini/
We will also be sending out periodic lists like this of all the events we'd invite you to join in. Look for something similar to this every couple of weeks to let you know where you can come out and support great events that we partner with.
Thursday, June 20th:
Ogden Twilight - Nick Murphy
Ogden Amphitheater
343 25th Street
Ogden
6:00 - 11:00 pm
Afterparty at Alleged on 25th Street
Saturday, June 22nd:
Mutha Clucker Chicken Fest
The Gateway
18 N Rio Grande Street
SLC
4:00 - 9:00 pm
Viva La Diva Show
Metro Music Hall
615 W 100 S
SLC
Doors at 6:30, Show at 8:00 pm
Sunday, June 23rd:
Yoga on the Plaza
The Gateway
400 W 100 S
SLC
9:30 am - 11:30 pm
Weekly free yoga with $5 mimosas and bloody marys
more info here
Park Silly Sunday Market - This week’s Park Silly is Beer Only - just FYI :)
Main Street
Park City
10:00 am - 5:00 pm
parksillysundaymarket.com
SKYFALL - Gods and Warriors
Sky SLC
149 Pierpont Ave
SLC
9:00 pm - 2:00 am
Saturday, June 29th:
Soul Lounge
Impact Hub
150 S State Street
SLC
5:00 pm - 12:00 am
Viva La Diva Show
Metro Music Hall
615 W 100 S
SLC
Doors at 12:30, Show at 2:00 pm
Anarchy Girls Mid Summer’s Night Masquerade
Mountain West Hard Cider
425 N 400 W
SLC
9:00 pm - 1:00 am
Look for more updates to come!
Steve Conlin
We're Proud to be part of SLC Pride!
June 5, 2019
What a week! We've had our foot on the gas pedal over here at Ogden's Own Distillery and thanks to YOU we're at max speed.
SLC Pride:
The team really came together to make this a success. We had about 115 people walk with us - FYI - the festival limits you to 120. We represented well. The Pride folks were thrilled with the partnership and the manner in which we supported the festival. The whole Five Husbands thing took it to another level. Some of our new shareholders even helped out and we can't thank them enough! If you'd like to see just how amazing and fun SLC Pride is just take a look at some of the photos here: https://www.facebook.com/pg/FiveWives/photos/
(Warning: Some PG-13+ content in there so be careful viewing at work.)
Speaking of Five Husbands:
There are about 200 or so cases left in the DABC system, and they've been going fast. If you haven't gotten yourself a bottle yet, you might have an opportunity now that Pride
weekend is over. Looking at Five Wives shipments from the warehouse, we think Five Husbands has only minimally affected regular sales - we'll have numbers toward the end of week.
(Keep in mind they initially ordered 240 and quickly worked with us to eventually get about 850 cases into the system to meet demand.)
Utah Events:
Ogden Twilight starts this Thursday - We will be serving in the sponsor lounge all summer. Park Silly Sunday Market kicked off on June 2nd and will have live music and events all summer long. Come over and see us there on Sunday mornings and grab a Bloody Mary (or two) and listen to some great local bands. We're sponsoring Utah Bluesfest on the weekend of June 14-15th , and Country FanFest is coming up right behind that in July.
Southwest/Kroger expansion:
We are ramping up summer tasting schedule and we’ve heard that we are doing better than many national brands in Las Vegas! Wow! Wow! Wow! We are about to go into discussions with Lee’s Liquors in the Vegas area and - wait for it - We have a meeting scheduled with Ralph’s in California on August 27th! We are hoping that expanded tastings in Smith’s will show a nice bump in the numbers before we sit-down with Ralph’s.
Porter's Rye 95:
The new rye is in the bottles and available at our location in Ogden. The DABC's next spirits tasting is July and if approved we'll be rolling onto the shelves soon after.
At each DABC commission meeting, there is an opportunity for public comment - and the management specifically called out the staff who handled Five Husbands
as "Rock Stars" for how they handled the limited release.
New Building:
Appraisal has come in and we're shooting for a June 21st close. If you drive by the old Ogden stockyards you can see a lot of dirt being pushed around now that it's finally stopped raining for a bit here in Utah. Our developer thinks that even with the rain delays we can make December.
Fundraising:
When we started this, there had only been 410 Reg. CF offerings that had ever taken place. The average raise is 113 days and in 2018 only 63% are successful. We about about 70 days in and almost closed out with a little bit of room left. Remember, the minimum investment is just $500 if you'd like to be a part of the Ogden's Own family.
Go here; https://localstake.com/businesses/ogdens-own to get the process started.
If you are no longer interested you can indicate that on the page as well so we no longer bother you with these email updates.
In Closing:
We’d like to remind everyone that we have nine (9) employees - three (3) of which are part-time. Everything we're doing (New Building, Fundraising, Supporting many concurrent events, and launching new products) all at the same time is nothing short of amazing. We are working 12-14 hour days to make your investment in Ogdens Own one that you can be proud of. And it shows in our results - Shipped cases of all products is 32% higher through May YTD in 2019 vs. 2018. That's the kind of growth you signed up for, and we hope you are enjoying taking this journey with us.
If you have any questions about the company or the fundraise - we're always available to answer them on the Q&A section of the Localstake platform.
Cheers!
Andy
A Great Memorial Day for Ogden's Own Distillery!
May 29, 2019
We're proud and humbled by those of you who've served our country here and abroad. I hope that everyone had a great Memorial Day weekend!
Five Husbands continues to be a hit in Utah and beyond. We’ve been getting questions from Boise, Las Vegas, Florida, etc. regarding the availability of Five Husbands for other markets. After initially selling out in just 90 minutes, there are still a few bottles left at Hi Time Wines that can be shipped to some states;
https://www.hitimewine.net/five-husbands-vodka-...
Go ahead... Send one to a friend in AZ,CA,CO,FL,HI,ID,ME,MO,NE,NM,OH and WA - They'll love it!
We are working through demand on a case-by-case basis. There were reports that people were lining up at the DABC liquor stores before opening just to get their bottles before they sold out. We think when all is said and done, we will have sold 910 cases of Five Husbands thru the month of June. Not bad considering the initially order from Utah was 240 cases. Preliminary data suggests that Five Husbands is not cannibalizing Five Wives sales - which is remarkable. As our first limited availability product, it's runaway success has given us some great ideas to explore in the future.
The Salt Lake City Pride Parade is this Sunday June 2nd. If you've never been it's one of the biggest in the country. The weather looks like it'll finally give us a break. Come join in the fun. It really is a great time - and you can meet your fellow investors and the team you just invested in! Plus get a cool T-Shirt for just 5 bucks.
You can RSVP and march with us here; https://www.facebook.com/events/547156882476539/
There's still a little bit of room in the fundraising - Remember, the minimum investment is just $500 if you'd like to change your initial commitment.
Go here; https://localstake.com/businesses/ogdens-own and follow the steps to continue the investment process.
If you are no longer interested you can indicate that on the page as well so we no longer bother you with email updates.
Thanks for your Interest in investing Ogden's Own Distillery - Cheers!
Andy
Porter's Rye Whiskey Announced by Ogden's Own
May 13, 2019
OGDEN, Utah - May 13, 2019
Ogden's Own Distillery announced the release of their new Porter's Rye Whiskey. Porter's Rye is a 95/5 blend of rye and barley. The straight rye whiskey has been aging in heavy charred, new oak barrels for over three years.
"At almost every event we are a part of we get questions asking, 'When will you have an unflavored whiskey?'", Steve Conlin, CEO, said. "Well, the answer is finally now!"
"We've had these barrels in the warehouse for quite some time now," Tim Smith, who heads up the blending and production side of Ogden Own Distillery. "We're pleased how the whiskey has matured over the last year and are ready to get it out to the public."
Porter's Rye Whiskey has aged for over three years at 111 proof then blended down to 90 proof with Ogden's Own Distillery's signature water blend used for its popular Five Wives Vodka.
Rye whiskey was the most popular form of whiskey in America until Prohibition in 1919. It's has been going through a resurgence in recent years, and Ogden's Own decided it would be the best place to begin to introduce new products in the whiskey category.
"We listened to consumers and feel confident they will like the spice, mouthfeel, and complexity of this rye," Conlin said.
"We watched as the temperature fluctuations of the last winter dramatically impacted the development of the flavor as the temperature of barrels moved in relation," Smith added. "You could taste distinct differences monthly."
Ogden's Own Distillery has also done a redesign on their "Porter's" branding to differentiate their straight whiskey from their line-up of flavored whiskey liqueurs. The new design features Porter's face moved to the rear of the bottle and is seen peering through the glass. The labels made from a real wood veneer.
"This label is printed on wood! Each label is unique as you look at the wood grain of each one," Conlin explained.
Ogden's Own is releasing approximately 1,000 cases of Porter's Rye in 2019. The first cases will be available at its package store at 3075 Grant Ave. Tuesday, May 14, in Ogden.
"We are still waiting on word from the Utah Department of Alcohol Beverage Control Department (DABC) as to when it will be in the Utah state liquor stores," Conlin said. "The DABC reviews products systematically. We're kind of at their mercy, but we feel like they'll be thrilled with this product. As always we'll keep everyone updated on social media as it reaches stores."
About Ogden's Own Distillery:
Ogden's Own Distillery is a micro-distillery located in Ogden, UT and is celebrating being 10-years old in 2019. It is Ogden's first licensed distillery since the 1800s. The company makes Five Wives Vodkas, Madam Pattirini Gin, Porter's Flavored Whiskeys, Underground Herbal Spirit and now, Porter's Rye.
Contact info: Steve Conlin 801-589-1716, steve@ogdensown.com
Operations Update - May 8, 2019
May 8, 2019
Thanks to all have chosen to participate in our offering. We are excited and know that we'll be working diligently to grow Ogden's Own Distillery, Inc. at a rate faster than ever before.
Having said that, I wanted to take a moment and share what a tremendous start we have already had to 2019. Putting the offering together, moving through regulatory hurdles and announcing everything to the public was a lot of effort during the last quarter of 2018 and the first quarter of 2019. We haven't let that slow us down though.
We are nearing breaking ground on the new building and hope to have a firm date on that in the coming weeks. Stay tuned. We'll be inviting everyone out for a groundbreaking event.
If you've been paying attention you've probably seen the reports on NBCNEWS.com and the NYDailyNews.com that we've released "Five Husbands Vodka" as a limited-release in support of Utah's Pride Celebration the first weekend in June. We've received interest from all over the country. Our online retailer in CA sold out of their first order of a couple of cases in 1.5 hours and has said: "they are getting inundated with calls." We've shipped them significantly more to fill the orders they are getting. We started selling it in our package store in Ogden yesterday and sold 24 cases to the public. By far our biggest day in the store for a single product. For reference, when we release Five Wives in 2012, we sold 16 cases in the first 2 weeks through the whole DABC system.
Finally, we'd like to announce our May order from the State of Utah DABC set a new record for any order ever received at 2,544 9-liter cases. It's only our second order exceeding 2,000 cases. (Christmas order of 2018 - 2,359) This means that shipped cases are tracking at 32% higher than 2018 at the end of May.
Yes, 2019 is off to a great start.
Remember if you haven't committed to your investment, signed docs and set up how you will be transferring funds, and had the offering accepted by us you are not presently part of the offering. If your intention is to take part, please make sure you take all the steps. Once we reach $1.9 million funded we will not accept any further funds.
We look forward to having all of you involved and along for the ride!
Sincerely,
Steve Conlin
CEO/President
Escrow funds
May 8, 2019
First of all, thank you for your participation in our fundraising round! We are happy to announce that we have hit the minimum requirement of funds in our escrow account and can now officially begin transferring funds from Localstake to Ogden's Own Distillery, Inc. We can now get to work in earnest!
Regulations require that we give a 5 business day notice to investors prior to Localstake being able to transfer any funds to us from the escrow account. You are hereby notified we will begin transferring in 5 business days.
Again thanks for your participation. We expect a very exciting remainder of the year and are glad you are a part of it.
Sincerely,
Steve Conlin - CEO/President
Discussion
SK
Stuart K
Hi,
I have 2 questions that I would appreciate a clarification on:
1) Ogden's Own is an LLC per the documents and The Company has elected to be taxed as a partnership under the Internal Revenue Code and, accordingly, no provision for income taxes has been included in the financial statements. Does this means that income will flow to the shareholder investors and be currently taxed? Or will the tax be deferred, paid by the entity or primary shareholders?
2) Revenue and accounts receivable are concentrated in 1 or 2 companies. Are these named and if not, do they represent distribution, retail or other?
Thanks!
almost 2 years ago
Steven Conlin
President and CEO at Ogden's Own
Team Member
Stuart -
Thanks for the questions. We were and LLC but have converted to a Corp. prior to the offering. We were two companies but they have been rolled into one. This all happened in February. When we were an LLC, we did do disbursements for taxes to the members. Other than those disbursements specifically to cover taxes, no other disbursements have been made. Everything happens under one entity now including the new building. I hope that clarifies things for you. - Steve
almost 2 years ago
Andrew C Jorgensen
CFO at Ogden's Own
Team Member
Part 2 of the question - most of our revenue and accounts receivable are with the state of Utah. We do business with several surrounding states but most of it is local. The purpose of this capital raise is the expansion into other states - most notably the distribution agreement with Kroger / Smiths in AZ, NV, NM...
almost 2 years ago
2 replies
Hi,
I have 2 questions that I would appreciate a clarification on:
1) Ogden's Own is an LLC per the documents and The Company has elected to be taxed as a partnership under the Internal Revenue Code and, accordingly, no provision for income taxes has been included in the financial statements. Does this means that income will flow to the shareholder investors and be currently taxed? Or will the tax be deferred, paid by the entity or primary shareholders?
2) Revenue and accounts receivable are concentrated in 1 or 2 companies. Are these named and if not, do they represent distribution, retail or other?
Thanks!
Stuart -
Thanks for the questions. We were and LLC but have converted to a Corp. prior to the offering. We were two companies but they have been rolled into one. This all happened in February. When we were an LLC, we did do disbursements for taxes to the members. Other than those disbursements specifically to cover taxes, no other disbursements have been made. Everything happens under one entity now including the new building. I hope that clarifies things for you. - Steve
Part 2 of the question - most of our revenue and accounts receivable are with the state of Utah. We do business with several surrounding states but most of it is local. The purpose of this capital raise is the expansion into other states - most notably the distribution agreement with Kroger / Smiths in AZ, NV, NM...