Started in 2009 by husband and wife team of Tarek and Rachel Kanaan. Driven by inspiration and passion every step of the way.
Our Mission is to produce the best artisan Kombucha Tea and Kombucha Beer products on the market made with the healthiest ingredients possible. We view each and every bottle we produce as a healthy and beneficial work of art created for the community in a large bottle size (22oz & 750 ml), a single serving (12oz & 16.9oz), and in 100% recyclable kegs (¼ barrel).
We care about people. We care about spreading Love, Health and Possibility into the world. We care about local and use locally sourced ingredients whenever possible. We care about organic and use certified organic and fair trade ingredients in our products whenever possible.
We are about giving back by paying our workers a fair wage, supporting local non-profits in the area and minimizing our carbon footprint as much as possible.
To learn more about what we’re all about, please watch our video below the pictures or at: www.unityvibrationkombucha.com
Unity Vibration was the first Kombucha brewery nationally to release alcoholic Kombucha Tea as well as the inventors of a high-ABV, hops-infused, bourbon-barrel aged, Lambic-like Kombucha Beer with “Triple Goddess”. We invented Kombucha Beer and people love it!
Our Kombucha Beer is:
AMERICAN WILD ALE
BOURBON BARREL AGED
BOTTLE CONDITIONED
HAND MADE
GLUTEN FREE
People nationally are taking notice and we are expanding our operations. One of our beers was just named by Draft Magazine (one of the most popular national craft beer magazines) as a Top 25 Best Beer of 2013. We currently cannot keep up demand and need to expand production. We are selling in 15 markets and 12 states nationally at this time. Our products sell well in 6 Whole Foods regions nationally. Our gross revenue this year is on track to reach $400,000 and we've grown by over 300% each of the past two years.
We are looking for partners and capital to expand production capacity to keep up with demand, upgrade our production facility, and open hip tasting room/restaurant in local area.
We are including the following perks in our fundraising effort:
Everyone investor gets an invite to an annual investor tasting / update meeting at the brewery
Invest $5,000-$9,999: Can bring up to 10 people to the brewery for private tasting party
Invest $10,000-$24,999: Private pouring at home for up to 10 people
Invest Over $25,000: Help in naming or ingredient selection of a new beer
First $10,000+ investment: 2 VIP tickets to the Michigan Summer Beer Fest held in Ypsilanti, Michigan, in addition to private pouring
Financial Summary
Previous Fundraise Summary
| Security Type | Revenue Share | |
|---|---|---|
| Investor Eligibility | All Investors | |
| Minimum Investment | $1,000 | |
| Payback Multiple | 1.5x | |
| Term | 51 months | |
| Payment Frequency | Monthly | |
| Disbursement Late Fees | 5.00% | |
| Loan Collateral | Unsecured | |
| Seniority | Junior | |
| Equivalent Interest Rate (/yr) | 20.28% |
Offering Materials
Team
Tarek Kanaan
Current roles within the company: Manages day to day operations of brewery and brewing process including inventory, orders, managing staff of 6 people, managing part time bookkeeper and CPA, running financials, accounts payable/receivable, sales & marketing Distributor management Business VisioningMaster Brewing including coming up with new beer and tea flavors, and making sure product is perfect every time Manages logistics of brewery process and efficiency (current and future), and growth of company from practical perspectiveTarek's diverse set of interests and hobbies includes a passion for health and healing, the local community/economy, creating healthy epicurean experiences, art, music, food, kombucha.Previous work experience includes Mechanical Engineer at Ford and General Motors, Social Worker, Musician, Artist.
Rachel Kanaan
Current roles within the company: Manages Sales and Marketing efforts including festivals, tastings, sales staff, initiativesBusiness VisioningMaster Brewing including coming up with new beer and tea flavors, and making sure product is perfect every timeConducts craft beer and kombucha market research - identifying and coming up with creative ideas that resonate with the public and are on cusps of new trends Manages social media efforts and customer relationsRachel's diverse set of hobbies and interests includes a passion for food & drink, cooking, travelling and beer. Previous work experience includes Certified Massage Therapist in her own practice and for clinics in Michigan, Baltimore, Salem (MA), Carpinteria (CA), Photographer, Artist, Musician, and Childhood Educator in Corning, NY.
About Unity Vibration Living Kombucha Tea LLC
Company Updates
New Mezzanine & Barrels!
April 25, 2014
Hello Folks,
In the climate of increased demand we at Unity are expanding just a little to try to meet it. We have constructed a small new mezzanine to make more space in our very small brewery for 16 new bourbon barrels! This is one step towards increasing our ability to produce more Kombucha for the world. The next step is bringing in more investment through Localstake and we still really need your help to accomplish that. Please consider our offering and come join us on the Unity train!
The Future of Unity Vibration has Arrived
March 23, 2014
A big part of our growth strategy (lately) has been to grow our draft or on premise (restaurants, bars) presence. There has been very large demand nationally for kegs and when an establishment decides to give UV a 'handle' we have to keep them in stock or we might lose the handle. This is another part of the reason we are seeking funds - so that we can make sure to keep all of the new on premise accounts who 'pick up' Unity Vibration happy - and re-ordering! As part of this campaign, our amazing and beautiful tap handles just arrived, which will act as ambassadors and marketing specialists in bars and restaurants across the territories we are currently selling in to draw people to give Unity Vibration Kombucha a try.
See an example of our tap handles in the attached picture. Please log in to Localstake to complete your review and investment if you remain interested. We need all the support we can get to continue forward with our exciting growth.
Unity Vibration on Dark Rye Tour at Whole Foods Ann Arbor
March 22, 2014
We recently found out through Tweets to our UKomb@twitter.com that Unity products were being featured today at a hip, new online Whole Foods magazine tour at the Ann Arbor Washtenaw Avenue Whole Foods.
The magazine is called Dark Rye, and here is a description:
"Welcome to Dark Rye.
Dark Rye is an online magazine from Whole Foods Market® that explores the realms of food, health, sustainability, design, tech and social enterprise. Through our stories, recipes and creative projects, we hope to encourage you to jump-start your imaginations and inspire you to try something new. We’re imagining the best possible future, and we want you to join us. Get inspired. Be part of our story. Turn your dreams into something real.
Dark Rye. Feed yourself."
So of course we went down to see for ourselves. Check out some pics from the event below:
https://www.facebook.com/UnityVibration/posts/6...
UV Business Trip out West
February 21, 2014
Hi All,
Please check out our latest Facebook post below.
Our business trip out west was a smashing success! Our products are flying off the shelves out there and especially at Whole Foods.
We got the chance to connect with 3 distributors, which is crucial for our type of business, as well as to pour at an Arizona beer fest and 4 Whole Foods tastings. What a fun time! Perhaps some day there may be a UV West coast in addition to UV Ypsilanti?? We'll see...
Unity Vibration in Lands Whole Foods Account in Nevada
January 30, 2014
Unity Vibration is now on the shelves of every Whole Foods in Las Vegas and soon to be Reno. Hello Nevada!
The excitement for our product continues to grow!
Discussion
As you become more profitable, how much do you plan to increase your salary compared to your employees?
Company Updates
New Mezzanine & Barrels!
April 25, 2014
Hello Folks,
In the climate of increased demand we at Unity are expanding just a little to try to meet it. We have constructed a small new mezzanine to make more space in our very small brewery for 16 new bourbon barrels! This is one step towards increasing our ability to produce more Kombucha for the world. The next step is bringing in more investment through Localstake and we still really need your help to accomplish that. Please consider our offering and come join us on the Unity train!
The Future of Unity Vibration has Arrived
March 23, 2014
A big part of our growth strategy (lately) has been to grow our draft or on premise (restaurants, bars) presence. There has been very large demand nationally for kegs and when an establishment decides to give UV a 'handle' we have to keep them in stock or we might lose the handle. This is another part of the reason we are seeking funds - so that we can make sure to keep all of the new on premise accounts who 'pick up' Unity Vibration happy - and re-ordering! As part of this campaign, our amazing and beautiful tap handles just arrived, which will act as ambassadors and marketing specialists in bars and restaurants across the territories we are currently selling in to draw people to give Unity Vibration Kombucha a try.
See an example of our tap handles in the attached picture. Please log in to Localstake to complete your review and investment if you remain interested. We need all the support we can get to continue forward with our exciting growth.
Unity Vibration on Dark Rye Tour at Whole Foods Ann Arbor
March 22, 2014
We recently found out through Tweets to our UKomb@twitter.com that Unity products were being featured today at a hip, new online Whole Foods magazine tour at the Ann Arbor Washtenaw Avenue Whole Foods.
The magazine is called Dark Rye, and here is a description:
"Welcome to Dark Rye.
Dark Rye is an online magazine from Whole Foods Market® that explores the realms of food, health, sustainability, design, tech and social enterprise. Through our stories, recipes and creative projects, we hope to encourage you to jump-start your imaginations and inspire you to try something new. We’re imagining the best possible future, and we want you to join us. Get inspired. Be part of our story. Turn your dreams into something real.
Dark Rye. Feed yourself."
So of course we went down to see for ourselves. Check out some pics from the event below:
https://www.facebook.com/UnityVibration/posts/6...
UV Business Trip out West
February 21, 2014
Hi All,
Please check out our latest Facebook post below.
Our business trip out west was a smashing success! Our products are flying off the shelves out there and especially at Whole Foods.
We got the chance to connect with 3 distributors, which is crucial for our type of business, as well as to pour at an Arizona beer fest and 4 Whole Foods tastings. What a fun time! Perhaps some day there may be a UV West coast in addition to UV Ypsilanti?? We'll see...
Unity Vibration in Lands Whole Foods Account in Nevada
January 30, 2014
Unity Vibration is now on the shelves of every Whole Foods in Las Vegas and soon to be Reno. Hello Nevada!
The excitement for our product continues to grow!
Discussion
I have a few questions:
As you expand, do you still plan to be part of the day to day operations?
To meet the demand of 76,200 cases in 2018, how many manufacturing facilities do you plan to have?
Are there any markets you plan to introduce Kombucha beer and tea in the next year or so?
As you become more profitable, how much do you plan to increase your salary compared to your employees?
I have a few questions:
As you expand, do you still plan to be part of the day to day operations?
To meet the demand of 76,200 cases in 2018, how many manufacturing facilities do you plan to have?
Are there any markets you plan to introduce Kombucha beer and tea in the next year or so?
Hi Eric,
Thank you so much for the questions!
Yes, of course we plan to continue to be a part of the day to day operations as we expand.
To attain the sales numbers we plan to reach by 2018, we would likely need to have 2 manufacturing facilities.
There are indeed, several markets we'd like to get into in the next year or so, but we also need to be mindful of spreading ourselves too thin so that it would be difficult to manage all of the markets we are in. We have plans to expand into Vancouver, B.C, Georgia, and possibly Texas and Colorado over the next few years. But we primarily will be growing the markets we are in. It is really about striking a balance. With this investment raise, we have also planned a 6-8 month funded 'Sales Manager' position that would take some of the initiative in maintaining and managing existing and new markets.
Rachel, Tarek,
The information you present is very helpful. Can you discuss the impact of receiving $125k instead of $250k? Have you prepared financial projections based on that scenario? Jeff
Good question Jeff. The impact would be slower expansion into these other markets but good sustainable growth nonetheless. The closer we get to $250k, the more capital will go to marketing, sales, and the tasting room slated to open in 2016. We have prepared financial projections and feel confident with both scenarios. Our basic needs right now are COGS (inventory), equipment, A/C for half our building, expanding into both sides of our current building, and a new larger and more reliable cooler. All of these needs will be met with the $125k. Our biggest need right now is the need to supply the demand that we currently have and we are currently backlogged approx. $40,000 in sales (6/11/14).