We plan Veridian at County Farm to be one of the nation’s first mixed income net zero energy communities. The THRIVE Collaborative is targeting Living Community Challenge certification, often called the most rigorous and inspiring green-building standard.
Veridian at County Farm will be a 100% all-electric development, powered by solar, with no gas lines or combustion appliances of any kind.
2270 Platt Rd is a premium parcel located in Ann Arbor, Michigan, adjacent to County Farm Park nestled between 130 acres of woods, wild-flower-lined trails, community gardens, and playgrounds. It is one of the few remaining large undeveloped parcels in the City of Ann Arbor.
The property is the site of a former Washtenaw County juvenile detention center, razed in 2013. Veridian at County Farm is a unique collaboration between THRIVE Collaborative, LLC and a local non-profit affordable housing provider.
Climate crisis has been called the most disruptive socio-economic force in human history. Veridian at County Farm represents a unique opportunity to invest in real estate that leverages its success to become a model of climate solutions we need. We believe it is deviant to consider designing a neighborhood that does not include the complete end of the burning of fossil fuels.
Real estate investment is at a historic tipping point socially, economically and environmentally. What we build today will define us and the lives of our children for the next century. We’re excited to offer this investment in this prime development.

Financial Summary
Previous Fundraise Summary
Security Type | Preferred Equity | |
---|---|---|
Investor Eligibility | All Investors | |
Minimum Investment | $500 | |
% Offered | 60.00% | |
Liquidation Preference | 1.0x | |
Voting Rights | Limited | |
Dividend | At Company's discretion |
Offering Materials
Investment Perks
Happy Hour + Tour of the Mission Zero House
Exclusive tour of a Living Building Challenge Net Zero Energy Certified home. The Mission Zero House is home to the Grocoff family and is the oldest home in America to achieve net zero energy. The home was built in 1901, is all electric, powered by solar and the Grocoff's haven't had to pay a utility bill since March 2011. The home also harvest rainwater which is treated to standards so pure you can drink it. During the tour you'll get meet the THRIVE Collaborative management team and some of metro Detroit's most notable environmentalists.
Advance notice and Pre-sales Opportunities to Village Homes, Terraced Homes, Nests or Walk-up Flats
$5,000 investors will receive pre-public opportunity to reserve a Village Home (detached), Terraced Home, a Nest Flat or Walk-up flat. We will offer a number of homes to qualifying investors for a limited time before they are available to the public. This perk will be on a first come first served basis for all qualifying investors. The Flats and Nests are limited in number so this is not a guarantee of a reservation. PLUS: -- Recognition on the Founders Wall at Veridian at County Farm -- Investor props on our website -- Private Veridian tours by appointment on designated tour dates -- Invitation for to Founders Event -- Invitations to special events at Veridian at County Farm
Advance notice and Pre-sales Opportunities for Nest or Walk-Up Flats
$2,000 investor will receive pre-public opportunity to reserve a Nest or Walk-up flat. We will offer a number of Nests and flats to qualifying investors for a limited time before they are available to the public. This perk will be on a first come first served basis for all qualifying investors. The Flats and Nests are limited in number so this is not a guarantee of a reservation. PLUS: -- Recognition on the Founders Wall at Veridian at County Farm -- Investor props on our website -- Private Veridian tours by appointment on designated tour dates -- Invitation for to Founders Event -- Invitations to special events at Veridian at County Farm
Name on Community Founders Wall
All early investors will be able to receive: 1) Name permanently inscribed on the Community Founders Wall. 2) Invitation to special events prior to construction 3) Free admission to investors' party and ribbon cutting 4) Exclusive early buildings and construction tour
Name a Street*
HURRY! This Perk Expires December 18th! Limited availability! All $500 perks PLUS the following: You get to get the naming rights to one of the Lane Ways. Name one of the Veridian streets after someone, something, or a place you love! This Perk a great way to be part of this community in perpetuity and show others what a good ancestor you are! A wonderful gift for someone you love. (NOTE: street name must meet approval of THRIVE Collaborative management team - No "Boaty-McBoat Face Lane" here!) Available to the first 4 $25k+ investors only.
Pitch Deck
Financials
Financial projections are subject to certain risks of the business and may not be achieved. Projections only contemplate projected cash flows, are unaudited and may not be formulated in accordance with US Generally Accepted Accounting Principles. Consult the investment materials for more information on business specific risks and a discussion of the key risks that may impede the achievement of the revenue forecasts presented. There is no guarantee that an investment may achieve any level of return. Review our Risks of Investing before making an investment decision.
This is an overview of the previous and planned financings of the business, including the capital needs the business is looking to cover in the current financing.
Funding Uses for Target Raise ($100 k)
Description | Pre-construction soft costs including: $45,000 Civil Engineering $15,000 Landscape Architecture $7,500 Soil Investigation $2,500 Environmental $25,000 Legal- County |
---|---|
Timing | A one-time payment when investments close. |
Funding Uses for Max Raise ($500 k)
In addition to target raise
Description | Pre-construction soft costs including: $190,000 Civil Engineering $15,000 Soil Investigation $100,000 Landscape Architecture $15,000 Environmental $35,000 Architecture $25,000 Legal- County |
---|---|
Timing | A one-time payment when investments close. |
Remaining funding uses include cash buffer and Localstake Marketplace fees. See offering materials for full details.
$9,615,246 from Other Financings
Source | Bank |
---|---|
Structure | Debt |
Date Closed | August 31, 2020 |
Source | Outside Investors |
---|---|
Structure | Equity |
Date Closed | March 31, 2020 |
Source | Founders |
---|---|
Structure | Equity |
Date Closed | July 31, 2019 |
Q&A
Team

Joseph J Jonna
His background in real estate, construction, and development dates back to his family roots at the Jonna Companies, founded by his late Uncle James Jonna in 1955 and led today by his father, Frank Jonna. For the last half century, the family has built and developed numerous projects primarily in Southeast Michigan. Joey’s expertise in commercial and residential building stems from his oversight of the company’s highly extensive and diversified development portfolio as Chief Estimator for eight years. Joey rejoined Jonna Construction in 2019 as the CEO continuing the family legacy in Construction and Development.
Joey is also founder of Jonna Luxury Homes, a hyper local home builder focused on properties in Birmingham and Bloomfield Hills areas, two of the most desirable communities in Southeast Michigan. Jonna Luxury Homes builds custom and spec homes ranging from $1.5 million to $5 million dollars.
DBusiness Magazine named Joey in their prestigious Thirty in their 30s.

David H Eifrid
David Eifrid is the president and founder of Greenlife Building LLC. He is a pioneer in sustainable residential and commercial building and consulting utilizing the USGBC’s LEED Certification, EPA Energy Star, BPI Certification, Net Zero Energy and EPA Lead-Safe Certification. David also formed Greenlife Energy Services, an elite group of energy experts from around the nation who aim to increase energy efficiency and renewable power for government, education,and business facilities. Greenlife Energy Services conducts energy audits, performs extensive commissioning, and offers performance-based contracts for upgrade implementations. David is an active member of the USGBC Detroit Regional Chapter (DRC). Dave is also the design and construction lead on his family owned restaurants. Along with his wife, Kristin Jonna, they have created multiple successful restaurant ventures in the Detroit area, including Vinotecca in Birmingham and Vinology in Ann Arbor.

Matthew Grocoff
Matt is the founding principal of the THRIVE Collaborative and considered one of the world’s net zero energy building leaders. Green Building Elements magazine called him the “proven Zero Energy Master” and MyFord Magazine one of “Greater Detroit’s most progressive personalities.” With the Biomimicry Institute he’s worked with Ford Motor Company, Procter & Gamble and Bosch to instill cultures of biologically-inspired design and engineering. He was an adviser to the University of Michigan College of Engineering, BLUElab. His 117-year- old Ann Arbor home was the world’s first home in a cold climate to achieve Net Zero Energy Certification. Matt is an internationally sought-after speaker, a writer, a frequent source for journalists and a leading advocate on the topic of sustainable and regenerative systems design.

Union Studio
Union Studio designs communities. In our role as architects and planners we connect people to places; often this happens through the careful creation of a neighborhood with ample common space or a new building that is deliberately sited to welcome pedestrian traffic.

Biohabitats
We apply the science of ecology to restoring ecosystems, conserving habitat, and regenerating the natural systems that sustain all life on Earth. We do this through engagement, assessment, planning, engineering & design, construction, and monitoring.

InSite Design Studio
InSite actively pursues ecologically sensitive, innovative landscape architectural design through ongoing consideration of hydrologic, topographic and vegetative systems. Environmental sensitivity is at the core of our design process; from the early stages of inventory and analysis through construction and ongoing management.

Midwestern Consulting
We are an award-winning professional civil engineering firm with a reputation for providing exceptional services.

Sway Mobility
Carshare for communities of any size.
Our platform allows cities, neighborhoods, businesses, and organizations to start and run custom carsharing programs.

National Wildlife Federation - Great Lakes Office
NWF Great Lakes is advising Veridian at County Farm on nature play, ecosystems education, and creating a neighborhood wide Certified Wildlife Habitat.

Huron River Watershed Council
HRWC is advising Veridian at County Farm on context of the neighborhood for healthy watershed and for community education.

Genze
GenZe exists because we believe in sustainable transportation for a better world. With growing urban areas, and increased transit needs, our current transportation options are not sustainable. Zero emissions cannot be a choice, but an imperative. We provide sustainable personal transportation that makes zero compromises, is accessible, and built for the future.

Ann Arbor Center for Independent Living
At the CIL, we prove that what you want for your life is possible. Since 1976, we have worked hand-in-hand with you to help you live the life you want to live. At the Ann Arbor CIL, our mission is to empower the lives of people with disabilities and advocate for a more inclusive community for all.
About Veridian at County Farm
Company Updates
Veridian gets unanimous approval to move ahead!
October 20, 2020
"It's going to be freaking beautiful!!" That's the headline in today's article about last night's landmark City Council approval of Veridian at County Farm.
Read the article and see NEW IMAGES: https://www.mlive.com/news/ann-arbor/2020/10/it...
The deadline to invest is on November 6 and approaching fast. We want to raise another $50,000 before the deadline to show that community funding will help inspire more socially and environmentally beneficial developments. Please share with friends and let them now time is running out to support our mission and share in the return.
Remember you can use a self-directed IRA to invest on the LocalStake platform in the Veridian project. Please give us a shout if you have any questions or need help navigating the investment process. matt@thrive-collaborative.com
Matt
Notice of Amendment: Offering Deadline Extended
October 1, 2020
Recently, a change was made to the Veridian at County Farm offering to extend the offering deadline from September 30, 2020 to November 6, 2020 in order to give investors additional time to complete their investments. When live offerings undergo changes like these on Localstake, the SEC requires that certain investments be reconfirmed. You will be notified should your investment need reconfirmation. Thanks and let us know of any questions.
It's time for some good news!
August 7, 2020
I hope all's well with you. In the midst of these unsettling times, we at THRIVE Collaborative have all eyes forward. We've got some exciting news to share.
1. Unanimous Approval for Veridian at County Farm: I'm excited to share that on Wednesday night the Ann Arbor Planning Commission voted unanimously to recommend Veridian at County Farm for approval to City Council!
The hearing was called a "love fest" by observers.
We hope for unanimous approval from the Ann Arbor City Council sometime in October or November.
2. Veridian MI Power Grid Pilot Project: We met on Wednesday morning with the Michigan Public Service Commission and DTE Energy (local utility). The teams agreed to partner to explore creating a grid interactive, solar + storage pilot project for Veridian at County Farm to help make the neighborhood a model of the next generation renewable energy power grid.
While we have not been in touch much in the past several months, know that we are working passionately behind the scenes and quickly moving toward breaking ground on a neighborhood that is socially just, culturally rich and ecologically restorative!
Stay tuned! Eyes forward!!
Matt
P.S. Please don't hesitate to reach out if you have any questions! Matt@thrive-collaborative.com
3 - 4th Graders Create Book About Veridian!
February 5, 2020
I'm going to share this soon on social media and our website. But wanted y'all to see this. Summers Knoll school is across the street from Veridian site. The 3 - 4th graders put together a book they researched and wrote about the history and the future of the property.
They included pages about Living Community Challenge, Biomimicry, indigenous peoples, geological and biological history and patterns of the original water flow. Amazing work!! See the photos of the book: https://photos.app.goo.gl/JE2icAPau1P2az8M9
There's just something really inspiring to see kids understanding the important work of the world we hope to create for them.
Just wanted to share the love with y'all and express my gratitude for your impactful investments in Veridian at County Farm.
Look out for more exciting news is coming early next week!
Matt
P.S. BE SURE YOU VOTE BY TOMORROW for for Veridian for UN People's Choice: http://localprojectchallenge.org/living-communi...
MAJOR NEWS UPDATE! VOTE UN People's Choice Award!
January 30, 2020
We are over-the-moon with excitement that the Earth Institute and the United Nations have included Veridian at County Farm for the Stage 2 of the Local Projects Challenge for Accelerating the Sustainable Development Goals.
Veridian is one of only 17 Professional category projects from 11 countries: Argentina, Australia, Brazil, India, Lebanon, Portugal, South Africa, Uganda, United Kingdom, USA, Vanuatu.
Go to link and CLICK on BLUE BUTTON "Vote for this Project in the People's Choice Awards"
http://localprojectchallenge.org/living-communi...
VOTE NOW and ask your networks to click on the link at help us get 1500 votes for the PEOPLE'S CHOICE AWARD. Deadline is February 11! 14 days to go.
The People’s Choice and International Panel Merit Awards will be announced at World Urban Forum 10 in Abu Dhabi on February 12, 2020.
You can download a PDF of the Veridian SDG Goals poster to be shared in Abu Dhabi. http://localprojectchallenge.org/site/wp-conten...
Discussion

Questions from David B-
I am interested in investing in the concept but need clarification on what that looks like. Can I get more information? What does my investment actually go toward? I understand that there is a risk of losing principal, but what are the likely rates of return - 2%, 5%, 8%? Is this an investment in the Veridian company or in a loan fund? If a loan fund, who is borrowing the money? I’m not clear, is the development planning to have retail as well as residential? Is it the retail (like shops) that are borrowing the money? I see that the development also includes an “affordable living” piece, how does that play into the investment?
What's the next milestone you are tracking? Obviously the world is upside down right now but what were you pursuing as the next big step?
When does the clock end for the March 18th investment of $5K? Midnight?
Hi. I am interested in investing, but was not clear what liabilities I might incur beyond the amount of my investment. If, though unlikely, Veridian lost a great deal of money, would the investors be liable to help pay for the shortfall?
Thanks
Hi
what is risk to investment if in the next three years homes cant be sold to suggested prices due to downturn in economy/housing? Thanks
Have there been MEP consultants and contractors selected for this project? Will there be access to unit engineering plans prior to the closing date?
Is this restricted for US investors only or international can?
Is there a plan for separate bicycle lanes or protected bike paths as a priority over cars? The only bikes I see in the portrayed model are on sidewalks, which is dangerous and not recommended. How will the street be designed within Vision Zero guidelines to prioritize walking and biking over driving?
What is expected ROI? How do you get equity back out of this?
Risks & Disclosures
Company Updates
Veridian gets unanimous approval to move ahead!
October 20, 2020
"It's going to be freaking beautiful!!" That's the headline in today's article about last night's landmark City Council approval of Veridian at County Farm.
Read the article and see NEW IMAGES: https://www.mlive.com/news/ann-arbor/2020/10/it...
The deadline to invest is on November 6 and approaching fast. We want to raise another $50,000 before the deadline to show that community funding will help inspire more socially and environmentally beneficial developments. Please share with friends and let them now time is running out to support our mission and share in the return.
Remember you can use a self-directed IRA to invest on the LocalStake platform in the Veridian project. Please give us a shout if you have any questions or need help navigating the investment process. matt@thrive-collaborative.com
Matt
Notice of Amendment: Offering Deadline Extended
October 1, 2020
Recently, a change was made to the Veridian at County Farm offering to extend the offering deadline from September 30, 2020 to November 6, 2020 in order to give investors additional time to complete their investments. When live offerings undergo changes like these on Localstake, the SEC requires that certain investments be reconfirmed. You will be notified should your investment need reconfirmation. Thanks and let us know of any questions.
It's time for some good news!
August 7, 2020
I hope all's well with you. In the midst of these unsettling times, we at THRIVE Collaborative have all eyes forward. We've got some exciting news to share.
1. Unanimous Approval for Veridian at County Farm: I'm excited to share that on Wednesday night the Ann Arbor Planning Commission voted unanimously to recommend Veridian at County Farm for approval to City Council!
The hearing was called a "love fest" by observers.
We hope for unanimous approval from the Ann Arbor City Council sometime in October or November.
2. Veridian MI Power Grid Pilot Project: We met on Wednesday morning with the Michigan Public Service Commission and DTE Energy (local utility). The teams agreed to partner to explore creating a grid interactive, solar + storage pilot project for Veridian at County Farm to help make the neighborhood a model of the next generation renewable energy power grid.
While we have not been in touch much in the past several months, know that we are working passionately behind the scenes and quickly moving toward breaking ground on a neighborhood that is socially just, culturally rich and ecologically restorative!
Stay tuned! Eyes forward!!
Matt
P.S. Please don't hesitate to reach out if you have any questions! Matt@thrive-collaborative.com
3 - 4th Graders Create Book About Veridian!
February 5, 2020
I'm going to share this soon on social media and our website. But wanted y'all to see this. Summers Knoll school is across the street from Veridian site. The 3 - 4th graders put together a book they researched and wrote about the history and the future of the property.
They included pages about Living Community Challenge, Biomimicry, indigenous peoples, geological and biological history and patterns of the original water flow. Amazing work!! See the photos of the book: https://photos.app.goo.gl/JE2icAPau1P2az8M9
There's just something really inspiring to see kids understanding the important work of the world we hope to create for them.
Just wanted to share the love with y'all and express my gratitude for your impactful investments in Veridian at County Farm.
Look out for more exciting news is coming early next week!
Matt
P.S. BE SURE YOU VOTE BY TOMORROW for for Veridian for UN People's Choice: http://localprojectchallenge.org/living-communi...
MAJOR NEWS UPDATE! VOTE UN People's Choice Award!
January 30, 2020
We are over-the-moon with excitement that the Earth Institute and the United Nations have included Veridian at County Farm for the Stage 2 of the Local Projects Challenge for Accelerating the Sustainable Development Goals.
Veridian is one of only 17 Professional category projects from 11 countries: Argentina, Australia, Brazil, India, Lebanon, Portugal, South Africa, Uganda, United Kingdom, USA, Vanuatu.
Go to link and CLICK on BLUE BUTTON "Vote for this Project in the People's Choice Awards"
http://localprojectchallenge.org/living-communi...
VOTE NOW and ask your networks to click on the link at help us get 1500 votes for the PEOPLE'S CHOICE AWARD. Deadline is February 11! 14 days to go.
The People’s Choice and International Panel Merit Awards will be announced at World Urban Forum 10 in Abu Dhabi on February 12, 2020.
You can download a PDF of the Veridian SDG Goals poster to be shared in Abu Dhabi. http://localprojectchallenge.org/site/wp-conten...
Discussion
This investment looks interesting. I'm thinking of investing via SDIRA. Does this investment generate UBIT?

Questions from David B-
I am interested in investing in the concept but need clarification on what that looks like. Can I get more information? What does my investment actually go toward? I understand that there is a risk of losing principal, but what are the likely rates of return - 2%, 5%, 8%? Is this an investment in the Veridian company or in a loan fund? If a loan fund, who is borrowing the money? I’m not clear, is the development planning to have retail as well as residential? Is it the retail (like shops) that are borrowing the money? I see that the development also includes an “affordable living” piece, how does that play into the investment?
What's the next milestone you are tracking? Obviously the world is upside down right now but what were you pursuing as the next big step?
When does the clock end for the March 18th investment of $5K? Midnight?
Hi. I am interested in investing, but was not clear what liabilities I might incur beyond the amount of my investment. If, though unlikely, Veridian lost a great deal of money, would the investors be liable to help pay for the shortfall?
Thanks
Hi
what is risk to investment if in the next three years homes cant be sold to suggested prices due to downturn in economy/housing? Thanks
Have there been MEP consultants and contractors selected for this project? Will there be access to unit engineering plans prior to the closing date?
Is this restricted for US investors only or international can?
Is there a plan for separate bicycle lanes or protected bike paths as a priority over cars? The only bikes I see in the portrayed model are on sidewalks, which is dangerous and not recommended. How will the street be designed within Vision Zero guidelines to prioritize walking and biking over driving?
What is expected ROI? How do you get equity back out of this?
This investment looks interesting. I'm thinking of investing via SDIRA. Does this investment generate UBIT?