We are Indiana’s own Wilks & Wilson, purveyors of fine elixirs, bitters, and mixes that allow anyone to create a superior craft-cocktail with the spirit of their choice.

After three years of slow, but steady growth, we feel we have built the foundation for serious growth and expansion. We have stabilized and developed our manufacturing and distribution network and have become a brand player in the national craft-cocktail movement. We have built private label relationships with Coopers Hawk Winery, Cafe Patachou, and a number of others such as The Copper Still and Ice Miller LLP.

In December of 2014 we launched a premium Bloody Mary Mix. We set out to own the Premium tier of Bloody Mary Mix. Soon we were picked up by Marsh, Kroger, Big Red Liquors, Payless and others. Bloody Mary became the product that introduced customers to the name and quality of our brand.

With the help of or Indiana distributor, Southern Wine and Spirits (SWS), we began reaching out to big spirit brands to do “Co-Pak" opportunities. Our overarching goal was to take the old “BASF” approach: “We don’t make the LIQUOR. We make it better.” Since that time we have done Co-Pak initiatives with Absolute Vodka and Tanquerey Gin. We are currently launching an initiative with Cuervo 1800 and after that, Van Gough Vodka. The great thing is that they are now coming to us for innovative ideas to connect their spirit to the craft-cocktail movement.

In February of 2015 we launched a line of Bitters. Referred to as the “bartenders spice cabinet”, bitters are a hot product in the cocktail scene. We chose to jump in because we produce ours in house and they have a very large margin (70+%). (It was our Orange bitters that Tanquerey wanted packaged with their Gin in Indiana.)

Last March we participated in the NRA Food and Beverage Show in Chicago. The reception couldn’t have been better. Time after time we heard that our products were head and shoulders above the rest. We left with 240 strong leads and tremendous interest in our products in other states (enough from Illinois to cause a planning meeting at SWS). But perhaps the biggest development involved a gentlemen known as the father of the modern craft-cocktail movement: Tony Abou-Ganim. He came to a demo we conducted. He introduced himself and said that we was a huge fan of our products. Later he stopped by our booth and asked why we weren’t available in his home location of Las Vegas. We told him that we hadn’t been connected with SWS Nevada yet. He said that he would take care of that. He wanted us there. (One of his key accounts, The Bellagio, pours 25,000 cocktails a day). In less than a week later SWS Nevada reached out to SWS Indiana to get all of our product information.

In November we released, to great interest an RTD (Ready-to-drink) Bloody Mary.

We are currently in the sales and planning stage with both the Illinois and Nevada SWS markets. Las Vegas already has a number of specialty

In the beginning of November we released an RTD (ready-to-drink) Bloody Mary. Kroger wants to use it as a tail-gate/Cookout display fixture in the grand-reopening of their superstores. They want it in Illinois as well. They also want to feature the Bloody Mary mix and the Orange Bitters in these stores, with more stores and products to follow if they do well. The interest in the RTD is amazing. Retail outlets and sellers understand that it has big potential with golf-courses, country clubs, and the tail-gate/cook-out scene. At the NRA show representatives from The MGM Grand thought it would be a no-brainer for its inclusion within the refrigerated min-bar in casino hotel rooms. SWS Indiana order 3 pallets of product before it even went into production. Within days after launch, Payless liquors ordered a full pallet themselves, with Marsh and others requesting product ASAP.

So we find ourselves at the point where we have established stability and traction in all verticals: Elixir, Bloody Mary Mix, Bitters, Private Label, and now craft- RTD. We have relationships with the key influencers in Las Vegas, Chicago, and Indiana, including SWS mixology consultants and the local chapters of USBG (United States Bartending Guild) We are getting known as the company that “makes the Spirits better” by the big brand portfolio owners like Diageo and Proximo.Company operations, including manufacturing, sales, marketing, distribution, and education are strong and ready for scale.

This money would be used to fuel growth through continued marketing and education, and to develop and equip a strong team of local brand ambassadors in these three target cites (Indy, Chicago, and Las Vegas).

Vincent Freeman, Owner